CultureHive > Tags > public engagement
19th July 2013 Sara Lock

Resources tagged with "public engagement"

14-18 NOW: Summary of Evaluation

This report by Josephine Burns based on documents and data analysis by Morris Hargreaves McIntyre, summarises 14-18 NOW’s five-year programme and tells the story of a unique undertaking that brought together art and heritage with a vision ‘to support the creation of artworks by contemporary artists, to engage and stimulate the UK public in fresh and engaging ways that will lead to new perspectives on the First World War and its resonance today.’

By Josephine Burns, Morris Hargreaves McIntyrePublished:2019 Type: research


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Starter Course – how to inspire people from the start

A video case study introducing Appetite's Starter Course initiative, which was designed to get groups in Stoke excited about the arts.

By AppetitePublished:2016 Type: case-study


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Policies for the people

The Cultural Commissioning Programme is a three-year programme running from July 2013 to June 2016, funded by Arts Council England.The programme works to help the arts and cultural sector engage in public sector commissioning and to enable public service commissioners to increase their awareness of the potential for arts and cultural organisations to deliver their outcomes. In this article, Project Manager Jessica Harris considers the question: what would our public services look like if we used wellbeing evidence to inform policy-making?  This article was originally published by Arts Professional.

Published:2015 Type: article


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Latino New South: case study in innovation and adaptive capacity

This US-based case study looks at the collaborative work of three organizations - Levine Museum of the New South, the Atlanta History Center, and the Birmingham Civil Rights Institute - and their shared innovation project, Latino New South. Latino New South was a project incubated through EmcArts.org's Innovation Labs for Museums programme. It is an innovative effort towards improving three cultural organisation's capacities for integrating Southern Latino communities through stakeholder engagement, community building and programming.

Published:2015 Type: case-study


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Transported Live: Assault Events at Elsoms

Transported is a strategic, community-focused programme that aims to get more people in Boston Borough and South Holland enjoying and participating in arts activities. The programme has eleven different strands of arts activity, one of which is Transported Live: taking projects to the workplace and to those who wouldn’t normally engage with the arts. This case study describes how Assault Events were given the opportunity to work within the factory environment of Elsoms, a leading UK independent plant breeding (seeds) business.

Published:2015 Type: case-study


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Transported: arts engagement in rural Lincolnshire

Transported is a Creative People and Places project funded by Arts Council England. This document describes the projects that Transported is currently working on to help raise levels of arts engagement in rural Lincolnshire.

Published:2015 Type: case-study


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Pop Up Shops Handbook

Transported is a strategic, community-focused programme that aims to get more people in Boston Borough and South Holland enjoying and participating in arts activities. This guide written on behalf of Transported by Dan Thompson of the Empty Shops Network, explains how to use empty shops as an effective arts space.

Published:2015 Type: guide-toolkit


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On Your Doorstep

In 2014 Transported’s On Your Doorstep project asked people in Boston Borough and South Holland to nominate public spaces which they felt were in need of creative enhancement or improvement. Working with the nominators, Transported have commissioned appropriate and exciting artwork to breathe new life into public spaces.

Published:2015 Type: case-study


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Transported Empty Shops Report

Transported is a strategic, community-focused programme that aims to get more people in Boston Borough and South Holland enjoying and participating in arts activities. This report on Transported's Empty Shops project explains how empty shops were utilised as pop up arts spaces in August 2013.

Published:2015 Type: case-study


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Demonstrating impact

A number of challenges face arts and cultural organisations in showing their impact on public service outcomes. Jessica Harris examines the types of evidence that commissioners want and looks at how arts and cultural organisations are providing it. This article was originally published by Arts Professional.

By Jessica HarrisPublished:2015 Type: article


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iOrchestra

This case study explores the key success factors and learning outcomes of Philharmonia Orchestra's successful audience development project, iOrchestra. Discover how a mixture of digital installations, interactive stations and live concerts were used to reach audiences whose engagement with top quality orchestral music was low or non-existent.

Published:2015 Type: case-study


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Sound Investment: Making fundraising accessible

Discover how Birmingham Contemporary Music Group launched the pioneering audience development and fundraising scheme, Sound Investment, to raise funds for their new work.

By Naomi DavenportPublished:2015 Type: case-study


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Connecting through content – storytelling in new ways

This is a story about how Circus Oz, a medium-sized performing arts company in Australia has been working with RMIT University to develop a digital platform - the Living Archive - to change not only the company’s operational business and artistic practices but its relationship with and conception of its audiences.

By Davin CarlinPublished:2014 Type: article


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Balancing act: earned income vs. public service

Explore how Channel 4 juggles the demands of delivering public service content and balancing commercial needs in this report of Jonathan Allan's keynote at AMA conference 2013.

By Jonathan AllanPublished:2014 Type: article


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Growing arts and cultural participation and partnerships in regional communities

This case study from Queensland, Australia outlines how the Cultural Precinct has engaged with regional communities in recent years. Queensland’s Cultural Precinct has a strong presence in regional communities across the state, through touring programmes and exhibitions, artist workshops and residencies, performance simulcasts, collections loans, virtual access to collections, digital engagement projects, research and internships. These activities grow regional participation in arts and culture and support professional development of artists and arts and cultural workers. Some of the major ways the institutions at the Cultural Precinct have engaged with regional communities in recent years are outlined.

Published:2014 Type: case-study


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Connecting with communities outside the arts

Shoshana Fanizza of US consultancy Audience Development Specialists (ADS) considers the importance of creating programmes to connect with communities that link up with what’s already getting their attention in the world outside the arts. This short article has been adapted from the ADS blog and was originally posted in 2013.

Published:2014 Type: article


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Village and community reps: social media – but in the real world

Lincoln Drill Hall is a thriving arts centre based in the heart of Lincoln servicing the city, county and beyond. In this case study, Gavin Street, Drill Hall's Marketing Manager, desribes how the venue has recruited a team of volunteer village and community reps to help spread the word about Drill Hall in their village or community. The volunteers meet at Drill Hall every six to eight weeks to discuss forthcoming events and issues; and bring comments and ideas back from their communities. The volunteers are Drill Hall's real-life version of social media.

Published:2014 Type: case-study


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Ground-breaking brands

At Wolff Olins they ‘do brand’ and in a nutshell they believe that brand is not the organisation's name, logo, slogan, advertising campaign or marketing activities. At its simplest they believe that brand is: 1. Your purpose – why you exist in the world 2. The way that all your different stakeholders experience that Owen Hughes shared with AMA conference 2013 delegates how they work with a wide range of clients with the aim to work with them to reinvent and transform what they do and redefine the markets that they operate in – really to ‘change the game’.

Published:2014 Type: article


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Using Culture Segments to understand the New Zealand arts, culture and heritage audiences

This research undertaken in 2011 by Morris Hargreaves McIntyre on behalf of Creative New Zealand, uses two sector specific products Audience Atlas and Culture Segments to identify and understand arts, culture and heritage audiences in New Zealand. The research is designed to help arts, culture and heritage organisations to target, reach and engage with new audiences and meet their needs more effectively.

Published:2014 Type: research


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How to involve your target audience in the development of a marketing campaign

This social marketing case study has been shared by the National Social Marketing Centre and demonstrates how you can successfully involve your target audience in the development of behaviour change related communications.  NHS Stockport wanted to increase the number of people accessing local smoking cessation services.  A marketing initiative ‘lose the fags’ was launched that involved successful local partnerships and led to an increase in quits and quit attempts. The campaign was underpinned by research and a segmentation study that helped the social marketing team understand the key barriers and attitudes towards smoking cessation services.  Community consultation workshops led to …

Published:2014 Type: case-study


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Where can museums find young people?

This factsheet explains how cultural institutions such as museums, galleries and heritage sites can locate and attract young people to take part in Kids in Museums Takeover Day. It is useful in general for cultural organisations who want to know where to find young people ahead of a special event.

Published:2013 Type: guide-toolkit


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Kids in Museums Takeover Day report 2012

Following the success of the 2011 event, children were again put in charge of museums, galleries and heritage sites across the UK for a whole day in 2012. This report looks at how these cultural institutions attracted young people to take part, and what the participants – both children and museums – got out of it. Featured case studies include Birmingham's ThinkTank science museum, Pitt Rivers Museum in Oxford and the Geffrye Museum in London.

Published:2013 Type: case-study


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Kids in Museums Takeover Day report 2011

Children were put in charge of museums, galleries and heritage sites across the UK for a whole day in 2011. This report looks at how these cultural institutions attracted young people to take part, and what the participants - both children and museums - got out of it. It features six case studies, including Tyne and Wear Archives & Museums, the People's History Museum in Manchester, and the Horniman Museum in London.

Published:2013 Type: case-study


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A guide to creating great brands from the inside out

This guide explores how an organisation can translate their brand into employee behaviour. It answers two key questions: how does an organisation keep their brand promise and how can it develop an employer brand.

By HomePublished:2013 Type: guide-toolkit


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Keys to developing vital links across communities

Engaging ordinary people into meaningful dialogue with culture is quite a challenge. Changing attitudes, removing barriers and developing significant cultural links demand time, money and commitment. Ros Fry advocates strong partnerships and face-to-face dialogue as the key.

Published:2013 Type: case-study


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Streetwise Opera's commitment to quality

When an MP in the 1990s said that ‘the homeless are the people you step over when you come out of the opera house’, he inadvertently conceived the idea for a new charity. Streetwise Opera began as a direct result of this comment – a charity that uses music as a tool to support homeless people and help them make positive changes to their lives.

Published:2013 Type: case-study


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Learning the value of consultation for a participatory arts project

Project managers on a long-term participatory arts project in Southend-on-Sea called Being Here learned the value of taking consultation seriously and the programme was turned around so that it fulfilled the needs of the participants rather than being a top-down tick-box exercise.

Published:2013 Type: case-study


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How do people engage with culture?

Heather Maitland explores what we know about the way people experience the arts and what we are learning from this …

Published:2013 Type: research


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Making the arts relevant and meaningful

Given that we know why people engage with the arts, John Holden discusses how arts organisations can actually increase public engagement in the arts. In the context of positive shifts in policy and changes in the way we judge and measure the quality of the arts, he looks at the need for greater collaboration and suggests that steps to increase participation should include the consideration of issues such as class, education, the media and demand.

Published:2013 Type: article


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Hidden Treasures: the Collections Trust's UK-wide museum initiative

Collections Trust is an independent organisation that works with museums, libraries and galleries to help them improve the management of their collections. For the past two years, Collections Trust has organised a campaign called Hidden Treasures aimed at engaging the public with museum and gallery collections. This case study outlines the process, objectives and outcomes of the Hidden Treasures campaign, which is a good example of a successful nationwide campaign with multiple stakeholders and challenges.

Published:2013 Type: case-study


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How to start a conversation with a mass audience

Starting in April 2011, the Museum of Modern Art in New York asked its visitors to fill in notecards  "I went to MoMA and ..." to describe their experiences of the museum. With the simple tools of cards, pencils and tape to stick the cards on to the museum's lobby wall, the project turned into the museum's longest-running campaign engaging with tens of thousands of MoMA visitors and appearing in print, digital and billboards. This case study sets out the process and outcomes of the campaign.

Published:2013 Type: case-study


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Discover the experience of We Play – the North West’s arts festival for London 2012 and the Cultural Olympiad

This evaluation of ‘We Play’ - the North West’s celebration of the London 2012 Olympic Games and Paralympic Games - presents a summary of the key outcomes and achievements. The evaluation measured success of the WE PLAY mission was: to create an ambitious and inspiring four year cultural project for young people and local communities in the North which builds on key regional strengths, celebrates the benefits of PLAY and leaves a sustainable legacy beyond 2012. The overarching objectives were organised around four themes: provision and product; participation; partnership; and profile. It includes short case studies with the evaluation results.

Published:2013 Type: research


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Find practical guidelines, tools and techniques for evaluating public engagement activities

This guide is for researchers, arts marketers, audience development and community engagement staff seeking to engage general audiences, to evaluate public engagement activities. After explaining what monitoring and evaluation are, it takes you step-by-step through the decisions and actions needed to build a robust evaluation strategy, and gives tools and templates on questions, and hints on how to present the evaluation report.

Published:2013 Type: guide-toolkit


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Using digital media to develop artistic content and public engagement

This document looks at how new technology and social media can be used in the development, production and marketing of the arts. How can digital media help innovation in artistic content and audience or visitor engagement? We see how online strategies are changing and how the use of Flickr, YouTube, Facebook, etc. enable us to engage with communities and considers how digital media might help us to innovate with regard to both artistic content and audience or visitor engagement.

Published:2013 Type: case-study


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A processional performance takes over Bournemouth

An article about the impact of a processional performance of Emergency Exit Arts’ Runga Rung show in Bournemouth. Programmed by Bournemouth Borough Council’s Arts Development Unit, the events chief aim was to raise the profile of good quality participatory arts work in Bournemouth and saw almost four thousand people take to the streets to enjoy the spectacle.

Published:2013 Type: case-study


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How has the public’s relationship with the arts changed over recent years – how do we now consume the arts?

This synopsis of research by Dr Gretchen Larsen, lecturer in marketing at Bradford University School of Management, tested a framework depicting the relationship between the consumer’s self-concept, the symbolic properties of music and the consumption context. It looks at how people’s relationship with the arts has changed over time, from passive consumers to whom arts marketers presented information, to a more participatory audience, with a mixed range of motives for attending. Her work has focused on the consumption of live music, particularly at festivals and she was part of a team that gained ESRC funding to run a seminar series on ‘Rethinking Arts Marketing’  

Published:2013 Type: article


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Success with social media

The New York Public Library (NYPL) describes how they achieved success with social media to reach new audiences and public engagement. Starting out with Twitter and Facebook, then developing a social media strategy which entailed setting SMART objectives(based on KPI's), achieving internal 'buy-in', governance model ('hub and spoke'), finding the 'right' member of staff for each social media platform (e.g. tweeting, blogging, video) and building in mechanisms to track analytics.  NYPL took part in social media week, developed a partnership with foursquare and used Socialflow to draw attention to the blogs being written by library staff.

Published:2013 Type: case-study


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Making the most of your marketing assets

Organisations can capitalise on existing marketing assets and work with audiences and visitors to create new marketing resources and tools without spending a fortune. Working closely with audiences can help an organisation recognise and develop its marketing assets.  This case study of Theatre Royal Stratford East shows how a cultural organisation engaged audiences with its work at a much deeper level by involving them in the creation of marketing assets.

Published:2013 Type: case-study


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Action research on effective public engagement

Is the way we communicate about culture doing more harm than good? This report looks at a piece of research performed across ten arts organisations in Newcastle and Gateshead, which tested theories about public engagement. It focuses on the Culture Window campaign, which encouraged families to try out new arts experiences.

Published:2013 Type: case-study


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Developing audiences by bringing arts programming and arts marketing together

Jo Taylor, then Head of Marketing and Louise Miles Crust, Artistic Programme Manager – Wales Millennium Centre share their experience of the restructure of Wales Millennium Centre – bringing its arts and programming elements together.

Published:2013 Type: case-study


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Public engagement on a shoestring

Transcript of a session which took a practical approach to marketing the arts on  limited budgets, with case studies and practical examples of engaging the public in imaginative  ways.

Published:2012 Type: article


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Public engagement: to control or not control?

Transcript of a discussion on whether retaining full control of public engagement when managing community groups online is necessary.

Published:2012 Type: article


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