CultureHive > Tags > programming
19th July 2013 Sara Lock

Resources tagged with "programming"

An audience-led approach to programming and marketing

Nikki Locke, Head of East Durham Creates, shares some practical examples of how they've tested different approaches and put the needs of their audiences first.

By Creative People and Places NetworkPublished:2017 Type: guide-toolkit


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Digital glue — marketing and programming working together

Explore how marketing and programming teams can work together and how digital projects can bring together marketing, art and audience. This is a transcript from a session at Digital First, featuring presentations by Chloe Rickard from Kneehigh and Sarah Ellis from the Royal Shakespeare Company.

By Chloe Rickard, Sarah EllisPublished:2014 Type: case-study


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Balancing act: earned income vs. public service

Explore how Channel 4 juggles the demands of delivering public service content and balancing commercial needs in this report of Jonathan Allan's keynote at AMA conference 2013.

By Jonathan AllanPublished:2014 Type: article


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Raising awareness of mainstream arts among ethnic minorities

This report examines the findings of a qualitative research project examining ethnic minority attitudes to the arts. Focusing on the experiences of the Hudawi Cultural Centre and Lawrence Batley Theatre, both in Huddersfield, it looks at the triggers and barriers to attendance. It concludes that to raise awareness of mainstream arts, a strategic partnership is key, including a community outreach strategy and joint programming.

Published:2013 Type: research


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Right up our street: audience development in Birmingham

The population of Birmingham has a significantly higher percentage of South Asian residents as well as a higher African Caribbean population. This report summarises how Birmingham Arts Marketing’s audience development project demonstrated to The Rep, one of the arts venues involved, the importance of talking and listening and being ready to make changes.

Published:2013 Type: research


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Young people participate in production and programming

A case study on how an arts centre has increased the involvement of young people in its production and performances. Twenty or so young people aged 14 to 25 design, produce and programme events and festivals, ranging from music gigs to dance and film.

Published:2013 Type: case-study


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A holistic approach to developing new and diverse audiences

Kerry Michael explores Theatre Royal, Stratford East's holistic approach to audience development in this report from the AMA conference 2005.

By Kerry MichaelPublished:2013 Type: article


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Arts Engagement with older people and families

Twelve case studies of arts engagement projects working with older people and families in London. The case studies share the learning from Audiences London's Family Advocates Programme, BAC's work with non-professional older artists, a skills exchange with Building Exploratory, an architecture centre and Cubitt, a gallery and studios regarding work with older audiences, Royal Philharmonic Orchestra & Tate Britain's project working with children to explore artwork through classical music among others.

Published:2013 Type: case-study


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A tailor made approach to promoting the Edinburgh International Festival

In the year that the Edinburgh International Festival celebrated its sixtieth birthday, this presentation discussed how an understanding of audiences contributes to the development of the Festival brand, illustrating how in 60 years it has transformed a City not known for its festivals into one that attracts millions of visitors and generates over £200 million each year.

Published:2013 Type: guide-toolkit


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Using new technologies to transform engagement, creativity and programming

This seminar looks at how putting new technology at the heart of redevelopment transformed a traditional arts centre into a media centre. Watershed Arts Centre in Bristol went through a dramatic process of digital innovation, research and workshops over a 2 year period to develop a new way to work more collaboratively with audiences, participants and practitioners. This approach led to new working practices around providing an experience rather than just making a product.

Published:2013 Type: case-study


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How to bring marketing and programming together to create positive working partnerships

Marketers, programmers and artistic directors often share the same frustrations of working separately and not connecting properly with each other fields, this seminar looks at how to reverse the trend and find new collaborative approaches that can deliver shared responsibility and closer collaboration. This session looks at work being done at the Wales Millennium Centre that has resulted in the marketing team having more exposure to the way the work arrives on stage and the programmers giving colleagues a list of shows to go and see in Edinburgh every year.

Published:2013 Type: case-study


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Building confidence in a gallery’s family friendly offer

Alongside a capital programme and the accompanying new creative approaches to programming, the Herbert Art Gallery and Museum retains a commitment to its family friendly offer. Communicating the right information through clear channels prior to visits was seen as a priority, especially online, and resulted in new interactive content. The welcome on site was also developed alongside amenities and tactile and hands-on experiences throughout the galleries. The gallery recognised that by building trust in its family offer, families will visit without every detail pre-planned for their visit.

Published:2013 Type: case-study


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Three steps to making your venue more family friendly

Creating and strengthening relationships with existing and potential family audiences is the key to building child/family friendly arts venues. This short, practical guide details three key steps to make progress: Understand the concept of family friendliness and how it applies to arts Look at venues from a child and family friendly perspective and assess its strengths and weaknesses Identify what needs to be done to become more child and family friendly and develop plans for action.

Published:2013 Type: guide-toolkit


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Creating successful family friendly programming

This guide summarises the contents of a family friendly forum which took place in February 2011 where ideas and learning around family friendly initiatives were shared. You'll find a checklist of things to think about when programming for families, useful family friendly partner organisations and links to case studies from the participating organisations who shared their success stories.

Published:2013 Type: guide-toolkit


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Delivering artistic excellence to capitvate and engage.

A strategic review highlighted the real possibility of major cuts in public funding for the arts leading up to and post the Olympic Games of 2012.  This realisation led to new targets around increasing attendances for existing product, as well as the need to identify new business opportunities.  Learn how The Cornerhouse managed to maintain its standing with existing audiences whilst at the same time learning to engage with people in different ways.

Published:2013 Type: guide-toolkit


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How to get your audiences and visitors to take greater risks

We're in danger of not listening to our audiences enough, and under-estimating what they want from our organisations.  This guide brings to the fore some of the issues around WHY we should encourage our audiences down different paths, exploding some of the myths around the dumbing down of artistic content.  See where the synergy exists between audiences and artists who want to take risks, and learn how to take your audiences and visitors on a journey to discovering new experiences.

Published:2013 Type: guide-toolkit


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Ways to increase engagement through using innovative digital media

In this Digital Marketing Day report, David Stark and Toby Coffey share innovative approaches they have taken with digital media to creatively develop their programming, and improve their content distribution.

By Hannah Rudman, David Stark, Toby CoffeyPublished:2013 Type: case-study


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Museums at Night 2012 – evaluation report

An evaluation report looking at the achievements of Museums at Night 2012. The document provides an overview of the project, how Culture24 delivers Museums at Night, why the scheme appeals to audiences and visitors, why it matters to museum venues, and how the project will move forward.

Published:2013 Type: guide-toolkit


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Learn how Brindley Arts Centre used artists working in the community to develop an engaging exhibition programme

This case study from Inspired Responses talks through how a newly-opened arts centre addressed the needs of local schools in its arts programming by working with local artists on a community engagement programme. It covers how to work with schools and teachers to find space in the curriculum for art (at mainstream as well as special schools), and how to make the project cost-effective for all involved. It covers the importance of treating the work created as professional, but also reveals what didn’t work.

Published:2013 Type: case-study


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How to manage multiple priorities

How can you manage a mix of priorities while still meeting the targets and expectations of artists, funders and line managers? How should you decide on your top priorities? This article describes how to manage your time effectively in order to achieve a balanced working pattern while still meeting all your objectives and deadlines.

Published:2013 Type: guide-toolkit


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Audience engagement and development project at Tramway in Glasgow

Tramway, a major contemporary art exhibition and performance space in Glasgow, renewed, revitalised and refreshed its relationship with audiences new and old. This case study reveals how they did this with a combination of challenging and exciting programming strategies across the venue, marketing and communications output and a holistic approach to audience experience at the venue.

Published:2013 Type: case-study


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Art and audiences – a changing relationship

Based around a case study of Theatre Passe Muraille, Canada's oldest new work theatre, this explores what 'audience engagement' really is - should cultural organisations challenge themselves to reconsider the relationship they want with their communities? It considers how an organisation can engage a diverse community of people with its artistic work.

Published:2013 Type: case-study


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How participation is shaping the arts

The impact and implications of co-creation - how it is affecting the development of audiences, artists, performers and writers. Three case studies on participatory productions help to explore the theme.

Published:2013 Type: case-study


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Bringing marketing and programming together

The three case studies shared in this transcript from AMA conference 2012 offer inspiration for combining marketing and programming to maximise audience engagement.  

By Matthew Lawton, William Norris, Claire HeaffordPublished:2013 Type: case-study


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Art led and audience driven

How to develop an organisation that is artistically-led and audience focused.  Jodi Myers explains the importance of dialogue between the marketing and programming departments in arts organisations, seeing this as the key to developing 'the audience for the art, and the art for the audience'.

Published:2013 Type: article


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Developing audiences by bringing arts programming and arts marketing together

Jo Taylor, then Head of Marketing and Louise Miles Crust, Artistic Programme Manager – Wales Millennium Centre share their experience of the restructure of Wales Millennium Centre – bringing its arts and programming elements together.

Published:2013 Type: case-study


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