Resources tagged with "print"
Making your print accessible is an ongoing challenge. At Shape they constantly monitor, ask and try to improve. As marketers, we know that accessibility is not optional. We know that making our print accessible can mean reaching out to a wider audience; letting disabled and deaf people know that this is an organisation for them.Published:2013 Type: article
While we have refined our targeting methods to almost scientific levels, take a look at print in many arts organisations and what is most striking is that we are still quite conservative when it comes to acknowledging our customer base.Published:2013 Type: case-study
Jo Taylor found that when selling opera at Welsh National Opera (WNO) the simplest message, delivered with the biggest impact had great results without a huge price tag. This award-winning campaign achieved its objectives with a great rate of return and stood out as a creative and imaginative solution to a critical communications challenge.Published:2013 Type: case-study
An introductory guide to print design for arts and cultural organisations. The guide includes information on understanding the role of a designer; choosing and working with designers; preparing a design brief and costings; the tendering process; design hardware and software; print and paper types; the print process, and proofing.By Audiences WalesPublished:2013 Type: guide-toolkit
An insight into how The Natural History Museum aims to create life-long relationships with its visitors which rely on them being connected with all aspects of the Museum's work. For an organisation that has 40 different logos and a complex structure, this is no easy task, and this case study shows you how it can be achieved, and how the 'magic' happens.Published:2013 Type: case-study
This short document summarises the main best practice principles arts marketers and audience development officers should use when preparing their marketing materials for a diverse audience. It particularly relates to physical and learning disabilities or difficulties.By Mickey FellowesPublished:2013 Type: guide-toolkit
Tramway, a major contemporary art exhibition and performance space in Glasgow, renewed, revitalised and refreshed its relationship with audiences new and old. This case study reveals how they did this with a combination of challenging and exciting programming strategies across the venue, marketing and communications output and a holistic approach to audience experience at the venue.Published:2013 Type: case-study