CultureHive > Tags > pricing
19th July 2013 Sara Lock

Resources tagged with "pricing"

How ‘airline pricing’ can help sales soar

BakerRichards take us through what arts managers can learn from the best of what airlines are doing with top tips on dynamic pricing.

By BakerRichardsPublished:2019 Type: article


Read more

Value proposition in the performing arts

The dynamic pricing innovator Sean Kelly, founder of Vatic (dynamic pricing for performing arts and ticketed venues) looks at how we can use dynamic pricing to better understand our audiences.

By Sean KellyPublished:2019 Type: article


Read more

10 ways to make your dynamic pricing targets work harder

The dynamic pricing innovator Sean Kelly, founder of Vatic (dynamic pricing for performing arts and ticketed venues) takes us through his top 10 tips to make your pricing targets work effectively.

By Sean KellyPublished:2019 Type: article


Read more

Dynamic pricing – tools, tactics, strategy

David Wakeman hosts a popular podcast, The Business of Fun. In this episode he interviews the founder of Vatic, Sean Kelly and gets down to the nitty-gritty of dynamic pricing.

By David Wakeman, Sean KellyPublished:2019 Type: blog


Read more

Flexible Family Tickets in Museums – commercial considerations

A report by CultueLabel for Kids in Museums looking at opportunities to use flexible family tickets to develop new creative business models.

By Kids in MuseumsPublished:2019 Type: research


Read more

AIM Success Guide: successfully setting admissions policy and pricing

If you are currently charging and considering making the switch to free admissions - or vice versa - this guide will support you to make informed decisions. It provides examples and case studies from museums that responded to the AIM survey on admissions and pricing.

By AIMPublished:2017 Type: guide-toolkit


Read more

 

Top tips for community venues organising a cultural event

East Durham Creates and ARC Stockton share top tips on funding, pricing, social media and food health and safety.

Published:2017 Type: guide-toolkit


Read more

Pricing family events: guidance for arts organisations

This practical guide, by Baker Richards for the Family Arts Campaign, offers a framework for making pricing decisions for arts activities or events. Discover case studies, hints and tips.

By Family Arts Campaign, Clair DonnellyPublished:2017 Type: guide-toolkit


Read more

Pay What You Decide – A Toolkit

Explore the practicalities of setting up a Pay What You Decide pricing strategy. ARC Stockton's handy toolkit features results from their trial and advice on everything from box office setup to gift aid and donations.

By ARC StocktonPublished:2016 Type: guide-toolkit


Read more

The Orchestra Business Model – that’s no way to run a business!

A survey in 2013 by the Association of British Orchestras (ABO) of its members revealed a paradox that while audiences increased by 16% between 2009/10 and 2012/13, earned incomed declined by 11% in real terms. In this article, Mark Pemberton, Director of the ABO, considers whether there is a genuinely new “business model” that could be the salvation of the contemporary orchestra. 

Published:2014 Type: article


Read more

An introduction to arts budgeting

How does an arts organisation set its annual budget? This short guide looks at the principles of budgeting, the income and expenditure budgets (including different methods of ticket pricing), monthly budget profiling and VAT.

Published:2014 Type: guide-toolkit


Read more

Developing youth audiences: Is it worth it?

How do we address the under-representation of under 26 year olds in our audiences? The first article debunks 13 myths about youth arts attendance, including ‘Young people don’t have any money’ and suggests that efforts to attract ‘young people’ might be a waste of resources; the second and third articles describe successful schemes at the National Theatre, Warwick Arts Centre and Milton Keynes Theatre which encouraged young people to become regular theatre-goers.

Published:2013 Type: article


Read more

 

Attracting young theatre audiences in Sheffield

The How Much? Project was an audience development scheme aimed at developing new young theatre audiences in Sheffield. This research summary discusses the findings – the changes relating to price, product and promotion.

Published:2013 Type: research


Read more

Orpheus – Effectively manipulating audience behaviour

For four weeks in April-May 2013, a new and fairly unknown company - Little Bulb - performed their show Orpheus at the Battersea Arts Centre’s Grand Hall. Orpheus is an unusual concept bringing together the Greek myth about Orpheus and the story of the legendary Jazz musician Django Reinhardt. In this case study, Katie Elston from the Battersea Arts Centre, describes the marketing campaign behind this production.

By Katie ElstonPublished:2013 Type: case-study


Read more

Customer loyalty and subscription

It is a marketing truism that getting a new customer costs five times as much as keeping an existing one. So, if you can sell that existing customer tickets to 10 performances, that makes it 50 times more cost-effective. Surely, then, subscription is the answer to all our prayers but if so, why have subscription schemes dwindled in the UK?

Published:2013 Type: case-study


Read more

Using pricing to optimise income and access

If you're reviewing your approach to pricing then this article may prove useful. You'll find an expert introduction to pricing theory, including the influences on pricing, how to understand value and the variables you can use to differentiate prices. There's also a practical case study from City of Birmingham Symphony Orchestra (CBSO) which discusses the changes they made to their pricing system, what they learned and the impact their new implementation had.

Published:2013 Type: article


Read more

A holistic approach to developing new and diverse audiences

Kerry Michael explores Theatre Royal, Stratford East's holistic approach to audience development in this report from the AMA conference 2005.

By Kerry MichaelPublished:2013 Type: article


Read more

Approaches in subscription scheme design

Subscription schemes encourage customers to buy a number of tickets for a package of events and thereby attend more frequently than they otherwise might have done. In this article, the author asks why they have not achieved the same popularity in the UK as across the Atlantic, and looks at the experience of the CIty of Birmingham Symphony Orchestra when they newly designed a differentiated subscription package.

Published:2013 Type: article


Read more

Implementing a different revenue model: an orchestra case study

Discover a radical new revenue model for orchestras, which challenges the traditional 'three legged stool' revenue model and outlines a significantly different system operated by the Saint Paul Chamber Orchestra.

By Bruce CoppockPublished:2013 Type: article


Read more

How to implement a tiered pricing strategy

A case study on how Chicago's Lookingglass theatre weathered the recession with clever pricing.

Published:2013 Type: case-study


Read more

How to implement dynamic pricing

The Santa Fe Opera is an international summer festival with an outdoor venue capacity of slightly over 2,200. This case study explains how initial data analysis by The Pricing Institute confirmed a slight but steady decline in the Opera's capacity and revenue over a series of seasons. You'll find details about how the opera responded to this decline by implementing a successful dynamic pricing strategy. They created an empowered staff team who were able to make changes, meet each week to review pricing opportunities and evaluate the impact of past changes.

Published:2013 Type: case-study


Read more

Pricing strategies to encourage increased audiences at WNO

Case studies and research undertaken since the 1980s have shown that price is not the most significant barrier to arts attendance and suggests that there is scope for price increases. This article on Welsh National Opera's experience found that for current opera-goers, a decrease in price could encourage more attendances and actually increase revenue.

Published:2013 Type: case-study


Read more

Pricing case study: Pitlochry Festival Theatre

An article addressing how to harmonise price and demand at Pitlochry Festival Theatre. By increasing the prices for a consistently sold out, fast selling section of the auditorium for its first time musical, the organisation was able to take advantage of the stronger demand for certain nights and certain seats to maximise their revenue and still offer a range of prices to suit the range of demand.  

Published:2013 Type: case-study


Read more

Subscription scheme benefits

Subscription schemes are used by major American institutions to sell theatre tickets in bulk. These schemes often act as a starting point for increasing customer loyalty – by encouraging customers to attend more frequently, it is hoped that they will eventually become a friend or a donor. Consultant Debbie Richards explains the benefits of this approach and how ticket bundles have boosted sales at Bolton Octagon, one leading regional venue.

Published:2013 Type: article


Read more

Pricing strategies: making the right choice

An article that introduces the most common forms of pricing strategy: Skim, Penetration, Neutral and illustrates how these operate with case study examples from the RSC, Creation Theatre, Bay Chamber Concerts, Norwich Theatre Royal and the Philadelphia Orchestra. Some arts organisations use a combination of these three approaches, while most of the strategy is based around neutral pricing: skim pricing is used for customers willing and able to pay more through premium offers or packages, while low, accessible prices are used to target particular, more price sensitive customer groups, or as part of sales promotions.

Published:2013 Type: article


Read more

 

Pricing strategies for growth

Debbie Richards takes a look at the income debate and some of the finance generating strategies that organisations are employing globally to increase their sales and income.  This incorporates discussion of ‘revenue management’, ‘yield management’ and ‘dynamic pricing’ to increase box office income. The key principle of revenue management (RM) being to adjust price differentials in response to changing customer demand to maximise both occupancy and income.

Published:2013 Type: article


Read more

Integrating revenue management with marketing and development strategies

This case study shows how Centre Theatre Group in Los Angeles, with the help of The Pricing Institute, moved from a 2-price to a 3-price house and re-zoned their ticket prices, to price for new audience development. These two examples show how Center Theatre Group has integrated revenue management with their marketing and development strategies.

Published:2013 Type: case-study


Read more

Pricing research study: Call it a Tenner Part 2

Part 2 of the ‘Call it a Tenner’ report for Arts Council England presents a number of case studies from a wide range of arts organisations, according to the pricing strategies adopted. Lessons learned are then incorporated into an set against current pricing theories and models. In this section discounts, subscriptions and memberships are discussed.

Published:2013 Type: case-study


Read more

Pricing research study: Call it a Tenner Part 1

Part 1 of the ‘Call it a Tenner’ report for Arts Council England presents a number of case studies from a wide range of arts organisations, according to the pricing strategies adopted. Lessons learned are then incorporated into an set against current pricing theories and models. The impacts cover income, new audience development, marketing tactics and loyalty.

Published:2013 Type: case-study


Read more

The experience of Bay Chamber Performing Arts in analysing and altering their pricing structure

This case study sets out for arts marketers and box office managers the analysis done on existing and past ticket prices and purchaser patterns, and the changes made to increase the percentage capacity of tickets sold.

Published:2013 Type: case-study


Read more

How to increase ticket sales through dynamic pricing

This case study explains how The Place - a centre for contemporary dance in the middle of London - introduced a new pricing system for all their performances in 2001. After fifteen months closed for refurbishment, the theatre re-opened with five new main prices, all with different booking conditions. The strategy described in this case study proved very effective with ticket yield increasing by 14%, ticket sales by 28% and net income by 44%.

Published:2013 Type: case-study


Read more

Chicago Symphony Orchestra: the impact of dynamic pricing

This case study presents how the Chicago Symphony Orchestra used a sophisticated pricing strategy to reverse a decade of decline in sales. The author describes how a radical change in the orchestra's business practices - such as introducing innovative programming, customer service as well as dynamic pricing - helped to increase audiences and subsequently sales revenue.

Published:2013 Type: case-study


Read more

Learn what ‘A Night Less Ordinary’ found works in attracting young audiences to the theatre

A Night Less Ordinary was a collaborative scheme aimed at young audiences. This evaluation report reveals lessons learned about what works well in attracting and sustaining young audiences for theatre. The research looked not only at the number of free tickets given out, but at changes in attitude or organisational focus toward young audiences or good practice which could be adopted by other venues. The report covers summary of main findings, methodology, detailed findings, description of how the scheme was run and how that contributed to the level of success in audience development and marketing etc.

Published:2013 Type: research


Read more

Access to contemporary visual art

Free access to museums hugely increased visitor figures but there are still correlations between socio-economic status and the likelihood of attendance at arts and cultural events and while numbers of visitors increased, their profile remained relatively static. This paper argues that school education ignores visual literacy and points out that the government's description of creative industries omits painting, sculpture or other forms of individual visual creation. It discusses new ways of measuring impact of visual art that concentrate on the individual rather than group response and discusses public value of art.

Published:2013 Type: article


Read more

The impact of free entry to museums

Following a commitment by the Secretary of State for Culture in 2001, all  national museums and galleries who had been charging for admission returned to a free entry system. MORI had worked for many years with a number of national institutions, conducting surveys among visitors, potential visitors, friends, and other stakeholder audiences. This research report outlines their findings about the impact that introducing free entry had on these museums. It also considers whether it was many more people visiting museums and galleries - or just the same people visiting more frequently.  

Published:2013 Type: research


Read more

Using pricing to optimise income and access

Transcript of a session giving an overview of pricing strategy and theory, and the pricing review process, with a case study from the City of Birmingham Symphony Orchestra (CBSO).

Published:2012 Type: case-study


Read more

The Price is Right

A summary from an AMA workshop on pricing.

Published:2012 Type: article


Read more

Subscribe to our mailing list

* indicates required



 

CultureHive Bulletin