CultureHive > Tags > press
19th July 2013 Sara Lock

Resources tagged with "press"

20 Quick Fixes (training video)

Are you responsible for getting your organisation noticed by the outside world but have a million other things to do? This training video will give you 20 top tips to help you make your life more manageable by focusing on the marketing and communication tools that work.

By Heather MaitlandPublished:2016 Type: guide-toolkit


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Young Critics: reviewers in the regions

Find out how Carl Woodward tackled the lack of national reviews for the regions and equipped young critics with the skills needed to succeed.

By Carl WoodwardPublished:2016 Type: case-study


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Raising awareness of a participatory cultural project

This case study explores an integrated publicity campaign to promote The Cultural Spring, a three-year project to increase arts participation and engagement in Sunderland and South Tyneside. It covers the process and outcomes of creating a publicity campaign which engaged both the media and potential participants in the project.

Published:2014 Type: case-study


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Walrus on the move

Discover how an integrated marketing campaign can minimise disruption - and maximise positive coverage - when a popular museum exhibit is loaned elsewhere. This resource describes the experience of the Horniman Museum and Gardens, whose taxidermied walrus paid a temporary visit to Turner Contemporary, Margate. The museum's campaign around the missing exhibit raised awareness of the project, gained favourable coverage across the media, and even helped increase visitor numbers. It also took the award for best marketing campaign at the Museums + Heritage Awards 2014.

Published:2014 Type: case-study


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A guide to getting free publicity

This toolkit from Arts Tasmania offers advice on how to gain free publicity.  This practical resource gives many useful tips including how to prepare a media release and how to deal with media enquiries (including being interviewed by the media).  Handy examples of media releases are also included.  This easy to follow guide has been adapted for CultureHive with practical advice that is particularly relevant for arts professionals who are new to dealing with the media.

Published:2014 Type: guide-toolkit


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Press releases the audience development way

Shoshana Fanizza of US consultancy Audience Development Specialists (ADS) offers some practical tips for writing effective press releases.  This short article has been adapted from the ADS blog and was originally posted in 2013.

Published:2014 Type: article


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A guide for use and understanding of appropriate language

Graeae is the UK’s foremost disabled-led theatre company. Its audiences include Deaf, disabled and non-disabled people. This guide provides some basic guidelines for use of language and being confident with using language around disability. Appropriate use of language helps demonstrate that an organisation is committed to providing a welcoming environment and is the first step to ensuring good customer service for disabled patrons.

Published:2014 Type: guide-toolkit


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Launching the new Library of Birmingham

It’s not every day that libraries make the front page, but the opening of the new Library of Birmingham was one of the big culture stories of 2013. In this case study, Kate Feld interviews Sara Rowell, Partnerships and Marketing Senior Manager at the Library of Birmingham, about the launch of this spectacular new building and finds out what happens next.

Published:2014 Type: case-study


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Lates at the Science Museum

This case study explores the objectives, processes and outcomes of the Science Museum's Lates - a regular late night opening for adults-only. Lates aims to attract a young adult audience into the museum to engage with its collections and an average of 3,500 visitors attend these late night openings. Lates is not marketed in the traditional sense instead it relies upon social media, the museum's website and free press.

Published:2013 Type: case-study


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How to build a good relationship with the local press

Do you feel like you’re sending your press releases out into the void? Helen Nugent, former Times journalist and founding editor of cultural website Northern Soul, shares her secrets for building a more fruitful relationship with your local arts journalist.

Published:2013 Type: article


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Pitching to the UK national press from the regions

Arts organisations located outside of London struggle to get their fair share of national press even before the news industry entered crisis mode. Now the latest round of belt tightening has seen travel budgets slashed and editorial cuts across the board. Don’t despair, says seasoned arts PR Catharine Braithwaite. With the right approach and some good planning, culture in the regions can still make the national pages.

Published:2013 Type: guide-toolkit


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Theatre reviews in the regions

A depth of knowledge and a genuine passion is essential for an informed review. This article discusses the relationship between theatres and arts critics in the regions from the reviewer's perspective. It discusses the devaluing of star ratings to reviews and the role of the critic to enlighten, educate and entertain readers, whilst allowing them to form their own value judgements.

Published:2013 Type: article


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Arts Engagement with older people and families

Twelve case studies of arts engagement projects working with older people and families in London. The case studies share the learning from Audiences London's Family Advocates Programme, BAC's work with non-professional older artists, a skills exchange with Building Exploratory, an architecture centre and Cubitt, a gallery and studios regarding work with older audiences, Royal Philharmonic Orchestra & Tate Britain's project working with children to explore artwork through classical music among others.

Published:2013 Type: case-study


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Public relations and the media – an introduction for arts and cultural marketers

A general introduction to core press and PR topics for the cultural sector, aimed at supporting marketers and artists working in the arts.

By Audiences WalesPublished:2013 Type: guide-toolkit


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Getting started with arts marketing

This guide offers a broad introduction to arts marketing, with the aim of supporting any organisation or artist working in the arts.

By Audiences WalesPublished:2013 Type: guide-toolkit


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Creating life-long relationships with museum visitors

An insight into how The Natural History Museum aims to create life-long relationships with its visitors which rely on them being connected with all aspects of the Museum's work.  For an organisation that has 40 different logos and a complex structure, this is no easy task, and this case study shows you how it can be achieved, and how the 'magic' happens.

Published:2013 Type: case-study


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A tailor made approach to promoting the Edinburgh International Festival

In the year that the Edinburgh International Festival celebrated its sixtieth birthday, this presentation discussed how an understanding of audiences contributes to the development of the Festival brand, illustrating how in 60 years it has transformed a City not known for its festivals into one that attracts millions of visitors and generates over £200 million each year.

Published:2013 Type: guide-toolkit


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How and why businesses in and around Manchester are using Twitter

This guide shows how businesses use Twitter to market themselves and their work in Manchester, one of the most active Twitter communities in the country.  With clear illustrations of what the data on usage actually means, this analysis can help you to make sure you're staying one step ahead of your competitors when using Twitter.

Published:2013 Type: guide-toolkit


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How to write a press release

Writing an effective press release is an important first step in building up your media relations and giving your story the best chance to be heard. The initial role of a press, or news, release is to provide reporters with the basics needed to develop a news story. This snapshot guide explains how to develop good relationships and improve communication with different media. You'll find tips on writing a successful press release, how and when to distribute it, along with advice about tracking any coverage gained.

Published:2013 Type: guide-toolkit


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How to write a press release

It's often difficult to make your story stand out from the crowd. This useful guide explains what you should include on a press release to ensure it grabs the attention of the recipient. It includes a generic template you can use, along with two annotated examples of a press release and photo opportunity.

Published:2013 Type: guide-toolkit


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How to develop media relations to increase coverage of your organisation

Build positive press relationships with help from this introductory guide that takes you through the key stages of a media relations campaign. From finding positive stories to researching media contacts and writing press releases, discover top tips for increasing coverage of your organisation.

By The Audience AgencyPublished:2013 Type: guide-toolkit


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A detailed study of the impact of the press on Liverpool pre 2008

This report presents a broad and detailed analysis of the impact of the press on the City of Liverpool and analyses developments in the repositioning of Liverpool as a ‘world class’ city in the context of its nomination as European Capital of Culture (ECoC). The report covers UK national press coverage that refers to Liverpool in the years, 1996 (before the bid process), 2003 (the bid and nomination) and 2005 (event preparations).  

Published:2013 Type: research


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Ten top press and PR tips for arts and cultural professionals

At an Arts Marketing Association (AMA) day conference in spring 2011, press and PR professionals from the cultural sector were brought together by for PR and the Changing Media – a summit on the changing role of press and PR in the arts. The day was crammed with ideas and conversation (well, they were PR people after all) and some of the recurring themes. This article aims to summarise a lively day in ten points but the report of the day can be found on the resources pages of the AMA website www.a-m-a.co.uk 

Published:2013 Type: guide-toolkit


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