Resources tagged with "positioning"
This guide provides useful advice on how to prepare for a meeting with a potential corporate partner to ensure your ‘ask’ is presented in a way that complements your potential partner’s business activities.By Sarah WinchesterPublished:2015 Type: guide-toolkit
Things have changed dramatically in the past 25 years in visual arts marketing and in particular how we think about our audiences. In this article the author reviews the period and provides a 'once in a lifetime' case study from Manchester City Galleries. You'll find details about what approach was taken in order to put audiences at the heart of the organisation and position the gallery at the forefront of the city's cultural life and visual arts scene.Published:2013 Type: article
An insight into how The Natural History Museum aims to create life-long relationships with its visitors which rely on them being connected with all aspects of the Museum's work. For an organisation that has 40 different logos and a complex structure, this is no easy task, and this case study shows you how it can be achieved, and how the 'magic' happens.Published:2013 Type: case-study
Case study about the capital project and rebrand to take the People’s History Museum into the future. Read about how the People's History Museum in Manchester researched, rebranded and made marketing changes on the back of a large capital project that took place in 2010. The museum developed a radical new proposition to force a step change in external opinion. They created a positioning for the museum that focuses not on the objects, collections and archives but on the ideas that the museum espouses such as liberty, democracy, fairness, protest, equality and reform. These are ideas that historically individuals and groups have …Published:2013 Type: case-study