Resources tagged with "position"
An insight into how The Natural History Museum aims to create life-long relationships with its visitors which rely on them being connected with all aspects of the Museum's work. For an organisation that has 40 different logos and a complex structure, this is no easy task, and this case study shows you how it can be achieved, and how the 'magic' happens.Published:2013 Type: case-study
A case study of Grayson Perry: The Tomb of the Unknown Craftsman exhibition at the British Museum. Explore how the British Museum developed a segmented campaign to reach new audiences.By Morris Hargreaves McIntyrePublished:2013 Type: case-study
Looks at how social networks are changing the way audiences engage with arts and culture. What do we have that makes our content more interesting? How can organisations promote the experience of a physical event or performance to online audiences?Published:2013 Type: article
Case study about the capital project and rebrand to take the People’s History Museum into the future. Read about how the People's History Museum in Manchester researched, rebranded and made marketing changes on the back of a large capital project that took place in 2010. The museum developed a radical new proposition to force a step change in external opinion. They created a positioning for the museum that focuses not on the objects, collections and archives but on the ideas that the museum espouses such as liberty, democracy, fairness, protest, equality and reform. These are ideas that historically individuals and groups have …Published:2013 Type: case-study