CultureHive > Tags > photography
19th July 2013 Sara Lock

Resources tagged with "photography"

Launching a new brand and digital strategy for the Unseen photography fair

In 2012 Vandejong, a creative agency based in Amsterdam, created the branding strategy and campaign for the first  'Unseen' international photography fair, which took place at the Culture Park Westergasfabriek in Amsterdam. This case study outlines how Vandejong positioned Unseen - the first fair of its kind in the Netherlands - as a new cultural brand: a ‘photo fair with a festival flair’. To reach out to an international audience, Vandejong developed a multi-channel communications strategy, with a strong focus on content marketing and online campaigning.

Published:2013 Type: case-study


Read more

Developing video and photography to engage audiences

Recording experiences through photographs and video and sharing them on both your organisation's website and throughout social media channels can dramatically help build new and wider audiences. Since making photos and videos available online, Candoco - a dance company of disabled and non-disabled dancers - has been able to keep its digital platforms fresh and up to date whilst engaging with audiences who are not able to see them in live performance.

Published:2013 Type: case-study


Read more

Arts Engagement with older people and families

Twelve case studies of arts engagement projects working with older people and families in London. The case studies share the learning from Audiences London's Family Advocates Programme, BAC's work with non-professional older artists, a skills exchange with Building Exploratory, an architecture centre and Cubitt, a gallery and studios regarding work with older audiences, Royal Philharmonic Orchestra & Tate Britain's project working with children to explore artwork through classical music among others.

Published:2013 Type: case-study


Read more

Pinterest for cultural heritage institutions – a case study

This case study by the Europeana Foundation focuses on how their end-user engagement programme explored the value of Pinterest for cultural heritage institutions. It looks at how they opened up data and content from five Europeana partners - the University of Barcelona, Biblioteca de Catalunya, the Swedish National Heritage Board, Varna Public Library and the Swedish Royal Armoury - and made collections visible that may otherwise not have been seen. The report also considers the social interactions the content created.

By Neil BatesPublished:2013 Type: case-study


Read more

Conveying the right message through photography

Using photography effectively across marketing collateral can help convey important messages to your target audiences. This guide explains what to consider when using a photographer, or creating your own shots - such as lighting, atmosphere and varying the composition. The author suggests that using photos effectively will allow you to tell your organisation's story, as well as maximise interest and engagement from your audience.

Published:2013 Type: guide-toolkit


Read more

How to write a press release

Writing an effective press release is an important first step in building up your media relations and giving your story the best chance to be heard. The initial role of a press, or news, release is to provide reporters with the basics needed to develop a news story. This snapshot guide explains how to develop good relationships and improve communication with different media. You'll find tips on writing a successful press release, how and when to distribute it, along with advice about tracking any coverage gained.

Published:2013 Type: guide-toolkit


Read more

How to write a press release

It's often difficult to make your story stand out from the crowd. This useful guide explains what you should include on a press release to ensure it grabs the attention of the recipient. It includes a generic template you can use, along with two annotated examples of a press release and photo opportunity.

Published:2013 Type: guide-toolkit


Read more

How to deliver online marketing on a shoestring

Marketers are increasingly having to deliver campaigns with restricted budgets and fewer staff. In this case study, the author explains how their organisation recently combined their blog, YouTube videos, photos and podcasts in one place - their website. It presents a series of learning points and explains how this has been achieved with limited budgets and staff time.

Published:2013 Type: case-study


Read more

Mapping the inside of a cultural venue with Google Street View

This case study looks at the Royal Shakespeare Company's experience of becoming the first UK theatre to have an on-site photographer create internal Google Street View images. As well as creating an online tour to introduce audiences to the venue's inside spaces and restaurant this was  embedded on their website, to enhance the theatres' Google Places listing.

By Amy RushbyPublished:2013 Type: case-study


Read more

Visual persuasion – choosing the best images

Heather Maitland looks into research showing that images are the most powerful tool we have - working in some unexpected ways. Effective images need to trigger pre-programmed, emotion-laden responses to visual cues and here we discover how to choose images that will do that.

Published:2013 Type: research


Read more

Working with photographers

A basic guide from the Association of Photographers into good photographic practice.

Published:2013 Type: guide-toolkit


Read more

Investing in and working with photographers

In this digital age, when even the most average photographer can take a good enough picture and enhance it with some software, it seems that almost anyone can pass themselves off as a photographer. However, only a few very skilled creative photographers are actually worth investing in. A picture is only worth a thousand words when it captures a thousand words, i.e. a story. This case study from Wales Millennium Centre explores what this means; rather than simply shooting what is visible - it requires thought, a creative mind and keen eye to imbue the image with meaning.

Published:2013 Type: case-study


Read more

How social media is changing behaviour

Looks at how social networks are changing the way audiences engage with arts and culture. What do we have that makes our content more interesting? How can organisations promote the experience of a physical event or performance to online audiences?

Published:2013 Type: article


Read more

Making the most of your marketing assets

Organisations can capitalise on existing marketing assets and work with audiences and visitors to create new marketing resources and tools without spending a fortune. Working closely with audiences can help an organisation recognise and develop its marketing assets.  This case study of Theatre Royal Stratford East shows how a cultural organisation engaged audiences with its work at a much deeper level by involving them in the creation of marketing assets.

Published:2013 Type: case-study


Read more

Connecting and engaging

Transcript of a keynote on connecting and engaging with audiences, focusing on Brooklyn Museum.

Published:2012 Type: guide-toolkit


Read more

Subscribe to our mailing list

* indicates required



 

CultureHive Bulletin