Resources tagged with "permission"
Email newsletters are an easy, instantaneous and relatively inexpensive way to grab the attention of your audience with relevant information that they want to read. Here are a few of the top tips before you start! By applying some simple rules, they can become much more effective, including planning ahead, doing your homework, asking permission, setting expectations, getting your subject line right, knowing your audience, being relevant, interesting and consistent, and keeping it simple.Published:2013 Type: guide-toolkit
Gift Aid is a simple way for your charity to increase the value of gifts of money received from UK taxpayers. This factsheet will help you grasp the basics of Gift Aid, how it works, what it's worth to your organisation and why Gift Aid declarations are so important.Published:2013 Type: guide-toolkit
How should staff of an organisation use social media ethically and protect the company’s reputation?
These guidelines from the Ford Motor Company for its staff are an at-a-glance summary of how to behave in the social media world in an ethical and responsible way , observing lines between the company and private views, honesty, good manners, and times when they might have to refer upwards. Useful for any arts marketer, press or PR person or internal communications manager with responsibility for social media communications.Published:2013 Type: guide-toolkit
Purple Seven’s Vital Statistics box office analysis system is the starting point for this presentation to the AMA New Media Marketing Day, on creating the best email marketing campaigns. It covers such aspects as why use email, driving visits to your website, boosting email sign-up rates, best practice in design for an email, the use of mages, how to adapt for mobile devices, and monitoring your email effectiveness.Published:2013 Type: guide-toolkit
In this digital age, when even the most average photographer can take a good enough picture and enhance it with some software, it seems that almost anyone can pass themselves off as a photographer. However, only a few very skilled creative photographers are actually worth investing in. A picture is only worth a thousand words when it captures a thousand words, i.e. a story. This case study from Wales Millennium Centre explores what this means; rather than simply shooting what is visible - it requires thought, a creative mind and keen eye to imbue the image with meaning.Published:2013 Type: case-study