Resources tagged with "partnership"
Behind the Scenes: Dorset Moon – one small step to giant success
In the final of three blogs looking behind the scenes at a major project across Dorset, arts marketer, Director of storytelling agency, Storiie and AMA member Laura Mulheron takes us through the final phase of Dorset Moon featuring Luke Jerram’s Museum of the Moon.
By Laura MulhernPublished:2019 Type: blog
Behind the Scenes: To the moon and back – the collaboration of arts organisations to reach new heights
In the second of three blogs looking behind the scenes at a major project across Dorset, arts marketer and AMA member Laura Mulhern explores the importance of collaboration and partnerships.
By Laura MulhernPublished:2019 Type: article
Ideas Test: the use of non-traditional art spaces to increase community engagement
A Creative People and Places case study for CultureHive. Ideas Test is a Creative People and Places funded project that aims to increase opportunities for people in Swale & Medway to take part in arts and creative activity in ways they choose.
By Ideas TestPublished:2019 Type: case-study
Behind the Scenes: Zara, Mind the Gap. Blog 1 – Julia Skelton
In the first of three blogs looking behind the scenes at Mind the Gap's latest production Zara, their Executive Director Julia Skelton opens up the process of creating a large-scale outdoor project that illuminates the stories and challenges faced by learning-disabled parents.
By Julia SkeltonPublished:2019 Type: blog
The Ultimate Guide to Partnerships between Museums and Brands
Cuseum take a comprehensive look back at the unique and creative partnerships that museums and brands have forged over the years.
By CuseumPublished:2018 Type: guide-toolkit
Developing successful partnerships
This resource provides tips on how to nurture successful partnerships to enable new income. The tips have been shared by a range of business advisors contributing to Prosper, Creative United’s business support programme for the arts, museums and libraries.
By Julie AldridgePublished:2018 Type: article
East Durham Creates: non-arts partnerships
East Durham Creates shares its experience of action learning, non-arts partnerships, experimentation and the lessons it has learnt along the way.
By Ecorys UKPublished:2017 Type: case-study
‘Strictly’-style fundraising event raises £6,000 each for charity partners
Helga Brandt and Joanne Howard from Pavilion Dance South West share how partnering with another charity has helped them achieve fundraising success.
By Helga Brandt, Joanne HowardPublished:2017 Type: case-study
Transported: Non-arts partnerships
Explore how non-arts partnerships have helped Transported to engage new audiences in the arts.
By Ecorys UKPublished:2016 Type: case-study
Heart of Glass: non-arts partnerships
Learn from Heart of Glass' experience of developing non-arts partnerships in this case study, which explores impact, outcomes and good practice.
By Ecorys UKPublished:2016 Type: case-study
Like Mother, Like Daughter: Establishing an arts and corporate partnership
Learn from Creative Scene's experience of partnering with Bradford-based fashion label bonprix to foster new relationships and stimulate and sustain arts engagement.
By Creative ScenePublished:2016 Type: case-study
LeftCoast: Place Governance and Partnerships
This case study explores how LeftCoast established a partnership and governance structure to increase arts and cultural provision in Blackpool and Wyre.
Published:2016 Type: case-study
Policies for the people
The Cultural Commissioning Programme is a three-year programme running from July 2013 to June 2016, funded by Arts Council England.The programme works to help the arts and cultural sector engage in public sector commissioning and to enable public service commissioners to increase their awareness of the potential for arts and cultural organisations to deliver their outcomes. In this article, Project Manager Jessica Harris considers the question: what would our public services look like if we used wellbeing evidence to inform policy-making? This article was originally published by Arts Professional.
Published:2015 Type: article
Preparing for a meeting with a potential corporate partner
This guide provides useful advice on how to prepare for a meeting with a potential corporate partner to ensure your ‘ask’ is presented in a way that complements your potential partner’s business activities.
By Sarah WinchesterPublished:2015 Type: guide-toolkit
Creating ethical guidelines for fundraising
This guide provides useful advice on how to set up ethical guidelines to ensure that trustees, staff and any potential commercial partners share a common understanding of your organisation's ethical values.
By Sarah WinchesterPublished:2015 Type: guide-toolkit
Transported Live: Assault Events at Elsoms
Transported is a strategic, community-focused programme that aims to get more people in Boston Borough and South Holland enjoying and participating in arts activities. The programme has eleven different strands of arts activity, one of which is Transported Live: taking projects to the workplace and to those who wouldn’t normally engage with the arts. This case study describes how Assault Events were given the opportunity to work within the factory environment of Elsoms, a leading UK independent plant breeding (seeds) business.
Published:2015 Type: case-study
Fundraising negotiating: dark art or being empowered to get it right?
If arts and cultural organisations want to secure long-term, sustainable funding from corporations their fundraisers need to be empowered to negotiate and build partnerships – we know how companies can meet our needs, but we rarely find out how we can meet their needs. In this guide Sarah Winchester spoke to Beth Upton from Money Tree Fundraising Consultancy about her top tips and approach to being a good negotiator.
Published:2015 Type: guide-toolkit
How to attract a corporate sponsor
In this how-to guide you will explore key tips on building valuable relationships with corporate sponsors.
Published:2015 Type: guide-toolkit
Creative Festive Corporate Fundraising
Learn how Sherman Cymru approached local businesses for financial support to enable schools, particularly those based in disadvantaged areas of the city, to attend their Christmas production.
Published:2015 Type: case-study
Creating a community of philanthropists united by a theme or collective
Discover what happened when Netherlands’ leading cultural organisations decide to unite forces and launch an international fundraising scheme as a collective.
Published:2015 Type: case-study
How the arts need to respond to corporate social responsibility
The emergence of corporate social responsibility (CSR) practice is changing business attitudes to the arts. This research identified how companies may choose to engage with arts organisations and how they may compare support for the arts with other ‘good causes’. The report's recommendations include improving evaluation methods and impact measurement.
Published:2014 Type: research
Writing a sponsorship partnership agreement
Learn the basics of writing partnership agreements with this fundraising fact sheet, which provides guidance and a sample agreement to illustrate what your agreement should cover.
By Arts & BusinessPublished:2014 Type: guide-toolkit
Corporate social responsibility and the arts
Corporate social responsibility (CSR) is about how business takes account of its economic, social and environmental impacts in the way it operates. These guidelines explain the background to CSR, what it means in practice and how arts organisations can use its frameworks to initiate and develop partnerships with business.
Published:2014 Type: guide-toolkit
A cultural partnership evaluation tool
With the scrutiny of budgets, many businesses carry out a robust analysis of their partnership with arts organisations. This short guide introduces an evaluation tool developed by Arts & Business which offers a clear way to report the complex, multi-layered outcomes of a partnership. It examines key areas to measure return on investment including inputs, leverage, community, cultural and business benefits.
Published:2014 Type: guide-toolkit
How business can gain from the arts
The arts have a broader role to play in business in areas such as corporate creativity and human resource strategy. This research charts the development of the relationship between business and the arts examines and proposes new possibilities for how the arts and business might work together.
Published:2014 Type: research
Measuring the value of business support
Arts & Business has developed a framework to measure the benefits of arts-business partnerships. Two case studies demonstrate how the framework measures inputs, outputs and community and business impacts.
Published:2014 Type: case-study
How to measure return on investment (ROI)
Increasingly, cultural organisations and commercial sponsors are evaluating the impact of their partnerships – the return on investment. This factsheet explains the indicators – the outputs, outcomes and impacts that can be measured and evaluated during the life of a sponsorship partnership. It includes four case studies in different sectors of the arts.
Published:2014 Type: guide-toolkit
How to seek sponsorship
To develop a successful partnership with a corporate sponsor takes time, effort and planning. This factsheet identifies five steps that arts organisations should take, each step requiring a number of questions to be answered. By following each step you should be able to make a successful approach for sponsorship and develop a long-term relationship.
Published:2014 Type: guide-toolkit
Tackling graffiti through art related engagement
This social marketing case study has been shared by the National Social Marketing Centre. In 2007 Brent Council’s Graffiti Partnership Board (a multi-agency partnership) successfully led diversionary activities and implemented a stronger investigation and enforcement strategy to tackle graffiti in the area. The approach was developed after extensive research and engagement with young people, graffiti offenders and victims. A vast amount of art related engagement took place with young people and urban art workshops were particularly successful. This case study outlines all activities and the key lessons learnt.
Published:2014 Type: case-study
Developing successful cultural partnerships in the community
This book offers examples of successful cultural partnerships from the US and outlines how these have benefited local communities. Based on the success of these partnerships it also offers some useful advice on developing successful partnerships in the community as well as outlining some less successful ventures into partnership and based on this, tips on what should be avoided. Case studies are shared from across the cultural sector in the US. This is a detailed but well presented and easily digested book.
Published:2014 Type: guide-toolkit
Building partnerships: a toolkit for literature organisations and libraries
Literature organisations and libraries share a commitment to the power of reading and writing to achieve positive social change. It is in this spirit that this toolkit has been devised to help literature organisations and libraries build good partnerships. It has been published as part of a piece of research commissioned by Arts Council South East from New Writing South (NWS) and Writers’Centre Norwich (WCN) called Building Partnerships: A Report on Literature Organisations and Libraries in the South East And East.
Published:2014 Type: guide-toolkit
Sharing audiences
This article was first published in Arts Professional in 2012 and is about a one-year collaboration between the Royal Academy of Dramatic Arts (RADA) public cinema - The Screen @ RADA - and Curzon Cinemas. The launch of RADA's new cinema gave the Academy a great opportunity to attract new audiences, and in Curzon Cinemas they found the perfect organisation to collaborate with to encourage film fans to try a new cinematic experience.
Published:2013 Type: article
Using social media to develop a broad range of audiences
This case study from Scottish Book Trust describes how they used social media to develop a broad range of audiences for Scotland’s first week-long national celebration of books and reading. Working with a range of online and offline partners, Scottish Book Trust developed a Book Week Scotland brand voice for social media activity (Facebook saw a spike of activity as high as 10 times the normal activity). Read on to find out more about the approach, the activity and the key lessons learnt.
Published:2013 Type: case-study
Building relationships with stakeholders
We often think that research sharing between venues and visiting companies is a contentious issue but during some past research Heather Maitland talked to 50 companies and many of them said things like: ‘I don't encounter massive problems as we have good relationships with venues who are happy as long as they get something in return.’ So what is a good relationship and how can we create them?
Published:2013 Type: article
Targeting the growing retired audience
A case study about study days led by theatre professionals for older people in partnership with the University of the Third Age. Workshops on topics as varied as playwriting, directing, costume and make-up have proved very popular with this older age group.
Published:2013 Type: case-study
Questions & Dancers: Making new work for young people
The Questions & Dancers project offered emerging choreographers the chance to work with young people in the making of new work whilst engaging dance experience to young audiences. The project was created for eight to eleven year-old children and their families and presented by The Place, Sadler’s Wells and Company of Angels. This case study describes the process of how the connection between the artists and children was maintained during the creative process, and how the young audiences were asked to share their thoughts on the final performances.
By Tim WoodPublished:2013 Type: case-study
How mobile can reach out to a non-traditional arts audience
Background In early 2011 Thought Den were commissioned to produce a playful mobile-based experience to take Tate's collection of artworks beyond the physical walls of the gallery. Their previous app, Tate Trumps, was hailed as a game-changer and demonstrated public appetite for mobile experiences. Magic Tate Ball was designed to appeal to more casual mobile users on an international scale. The target audience It was important the mobile application appealed not just to existing fans of Tate and their collection, but to a wider audience with only a casual or passing interest in art. People who are interested in a more playful experience than …
By Ben TempletonPublished:2013 Type: case-study
Collaborative digital marketing for cultural tourism
The website creativetourist.com began as a collaborative digital marketing campaign for the Manchester Museums Consortium - nine of the large museums and galleries in Manchester city centre and The Quays. It now averages 50,000 unique hits a month from a highly engaged and loyal cultural readership, and has broadened its remit to promote cultural activities across the city and the North. This case study describes how the creation of this site helped to develop joint marketing and partnership working between the cultural and tourism sector aimed at the cultural tourist; culturally motivated visitors looking for memorable cultural experiences.
Published:2013 Type: case-study
Sponsorship: collaboration between marketing and development teams
Despite pockets of excellence, there are still huge opportunities for increased collaboration between marketing and development teams when it comes to delivering visionary, clever and results-driven sponsorship, both within the arts and cultural industries and businesses. In this article sponsorship consultant Marah Winn Moon discusses the ways in which marketing and development teams can work together and the benefits of creative partnerships for both the arts and cultural organisations and the businesses supporting them.
Published:2013 Type: article
Arts Engagement with older people and families
Twelve case studies of arts engagement projects working with older people and families in London. The case studies share the learning from Audiences London's Family Advocates Programme, BAC's work with non-professional older artists, a skills exchange with Building Exploratory, an architecture centre and Cubitt, a gallery and studios regarding work with older audiences, Royal Philharmonic Orchestra & Tate Britain's project working with children to explore artwork through classical music among others.
Published:2013 Type: case-study
Creating an app to increase engagement and grow audiences
The London Orchestral Marketing Consortium worked with developer Kodime to create an app, Student Pulse, which combined paperless ticketing, a loyalty scheme, social sharing functions and geolocation services. By looking at the motivations and attendance patterns of their target audience - students - the consortium worked out what was needed for an effective app. This case study describes the development process from both the marketers' and the developers' perspectives.
Published:2013 Type: case-study
Pinterest for cultural heritage institutions – a case study
This case study by the Europeana Foundation focuses on how their end-user engagement programme explored the value of Pinterest for cultural heritage institutions. It looks at how they opened up data and content from five Europeana partners - the University of Barcelona, Biblioteca de Catalunya, the Swedish National Heritage Board, Varna Public Library and the Swedish Royal Armoury - and made collections visible that may otherwise not have been seen. The report also considers the social interactions the content created.
By Neil BatesPublished:2013 Type: case-study
Integrated marketing campaign to boost ticket sales
Discover how Northern Ballet improved their national profile, engaged new and existing audiences and boosted ticket sales with an integrated communications campaign.
By Laraine PensonPublished:2013 Type: case-study
How and why businesses in and around Manchester are using Twitter
This guide shows how businesses use Twitter to market themselves and their work in Manchester, one of the most active Twitter communities in the country. With clear illustrations of what the data on usage actually means, this analysis can help you to make sure you're staying one step ahead of your competitors when using Twitter.
Published:2013 Type: guide-toolkit
Discover the experience of We Play – the North West’s arts festival for London 2012 and the Cultural Olympiad
This evaluation of ‘We Play’ - the North West’s celebration of the London 2012 Olympic Games and Paralympic Games - presents a summary of the key outcomes and achievements. The evaluation measured success of the WE PLAY mission was: to create an ambitious and inspiring four year cultural project for young people and local communities in the North which builds on key regional strengths, celebrates the benefits of PLAY and leaves a sustainable legacy beyond 2012. The overarching objectives were organised around four themes: provision and product; participation; partnership; and profile. It includes short case studies with the evaluation results.
Published:2013 Type: researchMarketing dance studio spaces to dancers
This short guide outlines the ways in which dance studio's can market themselves to dancers and dance students.
Published:2013 Type: guide-toolkit
Museum volunteering evaluation programme
In Touch was an innovative Cultural Heritage volunteering programme delivered by Manchester Museum and Imperial War Museum North (IWM North) in partnership with Trafford College and Salford City College and funded by the Heritage Lottery Fund (HLF). The model focused on personal and skills development for a specific group of socially-excluded people who are significantly under-represented in the museum volunteer workforce. The study examined who volunteered and why, the transformative achievements of the volunteers - including personal learning, confidence, social skills and employability. It also explored the legacies of the programme and impacts on the two museums.
Published:2013 Type: research
The impact of the arts in Birmingham
A study to identify the economic contribution of the main arts organisations to the Birmingham economy and the impact they have on the image, profile and perceptions of the city and wider West Midlands region.
By Morris Hargreaves McIntyrePublished:2013 Type: research
How dance companies & venues can develop effective relationships
This resource looks at the component elements that can enhance tour booking for dance companies, and in turn build more rewarding relationships with venues and more effective marketing to and engagement with audiences. Recommendations focused on an ever more challenging environment and how to adapt to it, building effective relationships with venues, including working to understand their audiences more, how to share the communications and marketing, engage with advocates and build partnerships with other companies, venues, agencies and across catchments.
Published:2013 Type: guide-toolkit
King’s Cross: how cultural festivals can contribute to regeneration
How Create King’s Cross, London led a cultural programme of commissions, fringe activities, partner projects, community programme, training, and networking, supported by coordinated and research-led destination marketing to raise the profile of the area over time (milestone events rather than a one-off festival). Targeting local and inbound visitors, and especially early adopters, evaluation reveals the successes, challenges and lessons learned of a multi-partner strategy in a challenging location, including how it developed new audiences, started to create a new cultural destination and brand through good partnerships.
Published:2013 Type: case-study
The strength of the business sector during Liverpool's European Capital of Culture year
This report showcases a selection of the findings of an Impacts 08 research project, which assessed the strength of the business sector in Liverpool, Merseyside and the North West during the European Capital of Culture year. It presents evidence from a small piece of qualitative research into the experiences of businesses in Merseyside’s visitor attraction and support sectors.
Published:2013 Type: research
How to engage with broader audiences
Developing approaches to engage with diverse audiences, specifically disabled audiences, Black and Minority Ethnic groups and lower socio-economic groups. This study explains the motivational and functional drivers that can stimulate demand, alongside barriers to engagement and how to overcome them. A holistic organisational approach supported by a range of tactics is recommended, drawing on practical examples and case studies. These include proactive socialising, family-friendly, building partnerships and targeting investment in order to build meaningful engagement.
Published:2013 Type: research
Community engagement projects
This article summarises three community engagement projects in Liverpool which aimed to use the arts to develop various different audience groups through collaboration and partnership working. The projects include 'It's not OK', Liverpool Culture Company's violence prevention education programme, the 'Four Corners' reminiscence project and 'Midsummer Dreams', a series of creative health workshops.
Published:2013 Type: case-study
How to innovate when building bridges between artists and the public
Whilst it may be daunting to try to make the most of digital technology and innovation, there are some sure fire ways to increase your impact and engagement with new audiences. Ideas around working collaboratively, taking risks and making the best use of the tools available are given, along with building your confidence to experiment and have fun.
Published:2013 Type: guide-toolkit
Being here: the impact of culture on regeneration and social inclusion
This case study - held up as an example of good practice by the DCMS - shows how cultural activity can be used for regeneration and social inclusion. The 'being here' project was a four year programme of arts and cultural activities in Southend on Sea and was managed by Momentum Arts on behalf of the Borough Council and Arts Council England East. It was a multi-agency partnership project providing participatory arts activities for young people aged 11 – 25 who faced social exclusion.
Published:2013 Type: case-study
How the PSA3 target is used to measure under-represented groups
In this article Andrew Lewis outlines the PSA3 target set by the DCMS, used to measure under-represented groups. He looks at some of the statistical evidence which demonstrates which groups are the least represented in the arts - in terms of both attendance and participation, and reports on some of the known barriers which organisations need to address. He believes that success in increasing representation relies on work across the sector, including the partnerships built by - and between - the Arts Council, arts officers, voluntary and community art groups.
Published:2013 Type: article
Creating effective partnerships between touring companies and venues
Creating effective partnerships can impact on so many levels of a business. This article considers how touring companies and venues can work more effectively together to make a real impact on audience development. The authors outline ways in which cultural marketers can build stronger partnerships, and strategically use available data to create relevant, targeted promotional communication.
Published:2013 Type: case-study
Why we should be engaging with European and international work
This document takes a look at some of the key developments across Europe in terms of funding and collaboration providing a framework for increased cross cultural engagement. This is a detailed discussion that develops the theory that the creative and cultural industries are increasingly recognised as a powerful motor for jobs, growth, export earnings, cultural diversity and social inclusion. It provides information on Europe wide funding programmes that can be utilised to improve international engagement and collaboration.
Published:2013 Type: guide-toolkit
Museums at Night 2012 – evaluation report
An evaluation report looking at the achievements of Museums at Night 2012. The document provides an overview of the project, how Culture24 delivers Museums at Night, why the scheme appeals to audiences and visitors, why it matters to museum venues, and how the project will move forward.
Published:2013 Type: guide-toolkit
The story of how the arts can make a difference to quality of life told through the voices of participants.
This booklet takes look at the work of Liverpool Arts Regeneration Consortium (LARC) in North Liverpool and how the various organisations involved are impacting on the life of the residents through engagement in the arts. It reveals how, within the framework of Liverpool’s 2010 Year of Health and Wellbeing; the arts can make a distinct contribution to people’s quality of life. We hear direct from those involved what the experience was like for them and how it has made a difference to their cultural lives. Part two provides an insight into the long standing cultural community in North Liverpool and how the …
Published:2013 Type: case-study
Guidebook to arts and culture in Liverpool for community engagement workers
This guidebook was compiled as part of ‘Open City’ – Arts For Everyone in the wake of Liverpool’s City of Culture year in 2008. It lists and describes all the venues and organisations, and gives key contact names and details, and what the organisation can offer to community group. This resource is an example of partnership working for community engagement, audience engagement and building new audiences for the arts and culture.
Published:2013 Type: article
How to manage multiple priorities
How can you manage a mix of priorities while still meeting the targets and expectations of artists, funders and line managers? How should you decide on your top priorities? This article describes how to manage your time effectively in order to achieve a balanced working pattern while still meeting all your objectives and deadlines.
Published:2013 Type: guide-toolkit
Audience development in action – Galleries Night in Birmingham
Birmingham galleries including Ikon, The Barber Institute of Fine Arts, the RBSA and mac birmingham – have joined together to offer visitors late-night opening, free tours, complimentary drinks and the all important Art Bus. The bus provides free transport between each venue, so that attenders need not worry about parking, traffic jams or sat navs. Galleries Night has developed over time, with new venues coming on board and new marketing partnerships put in place (including being part of the Culture24 initiative Museums at Night), but the essential premise remains the same: visit several galleries in one evening, don’t worry about transport, enjoy guided tours (and a glass of wine) and, best of all, do it all for free.
Published:2013 Type: case-study
Collaborative working and joined-up approaches to arts and cultural organisations working together
Collaboration seems to be the buzzword recently, and this case study from The Lowry looks at how they are collaborating more often and seeing the benefits. Maybe it’s a reflection of the recent funding cuts – the idea that we have to work together to make a little go further – but partnerships and relationships are developing, and it’s not just about saving money.
Published:2013 Type: case-study
Innovation, engagement and audience development
How Festivals Edinburgh are working with audiences, the media, digital developers and other key partners to drive product innovation and audience development. This involves an innovative approach to deepening engagement by enriching the experience for audiences while exploring the the organisation's future landscape.
Published:2013 Type: case-study
The changing role of the marketer
A transcript from a presentation at the 2010 AMA conference by Penguin Digital. The changing role of the marketer - push vs pull marketing.
Published:2012 Type: article
Social marketing revolution
A summary of Mark Earl's keynote presentation at the AMA conference 2010 on the social marketing revolution.
Published:2012 Type: guide-toolkit