CultureHive > Tags > Online
19th July 2013 Sara Lock

Resources tagged with "Online"

Art UK Audience Broadening Initiative Report 2018

A report by The Audience Agency following their work with Art UK to diversify their online audiences, specifically focussing on attracting BAME and 16 - 24 year olds.

By The Audience AgencyPublished:2018 Type: research


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Google Ad Grants: Free online advertising for non-profits

Make the most from Google’s free online advertising service with this handy guide from Velo Marketing.

By Mark Lewis, Paul CrabtreePublished:2016 Type: guide-toolkit


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Understanding Facebook Insights

This guide, commissioned by The Audience Agency from Culture24 as part of Audience Finder, takes you through each aspect of the Facebook Page Insights interface and explains what the graphs and tables mean and how they can be useful to you.

By Culture24Published:2015 Type: guide-toolkit


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Tracking your audiences online engagement

This resource will help you understand why tracking your audience’s online motivations is important and give you practical suggestions about how you can use online surveys effectively to explore these motivations within a logical research orientated methodology. This is one of ten digital guides commissioned by The Audience Agency from Culture24 as part of Audience Finder, the national big data and benchmarking programme for the cultural sector in England.

By Culture24Published:2015 Type: guide-toolkit


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Taking accessibility online

This Australian case study outlines a two stage approach taken to ensuring young people with disabilities, their families and carers are able to access and participate in arts and cultural services in Western Australia. The project was led by Propel Youth Arts WA in partnership with the Swan Friendship Club of Western Australia and Junkadelic. The case study is from ‘Open Arts: Reflections on the Disability and the Arts Inclusion Initiative in Western Australia’ (a partnership between the Department of Culture and the Arts and the Arts and Disability Services Commission).

Published:2014 Type: case-study


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The V&A Channel: making and sharing short films

In March 2010 the Victoria and Albert Museum launched its online platform the V&A Channel to house an exciting and ever-changing output of high-quality films relating to the Museum and its activities.  The aim was to create a distinctive and compelling content provider, and bring the innovative approach and philosophy of the Museum's V&A magazine to film. This case study describes how the Channel has been developed and managed, and how the V&A uses the films in as many ways as possible to make the most of the content.

By Katie MoffatPublished:2014 Type: case-study


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Manchester Literature Festival’s 2013 digital marketing campaign

The Manchester Literature Festival has taken place every October since 2006 and is the city’s largest literary event. In this case study, Kate Feld describes the Festival's 2013 online digital marketing campaign, which included e-newsletters, Facebook, Twitter and blogging. The success of this campaign, particularly its social media activity, contributed to the Festival attracting a larger and more diverse audience, with increased engagement with the event.

Published:2014 Type: case-study


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Borrowing library books online: establishing demand

This research was commissioned to gauge user reaction to online book lending: the likely price-range different groups may be willing to pay for the service, preferences in delivery options and a view on likely levels of usage. This qualitative research involved 220 of whom one third were interested in online book loans. The essentials for the customer experience to meet expectations included: Easy, flexible delivery and pick up mechanism tailored to the needs of the user; Reasonable price as the service will be offered to library users accustomed to "free" book borrowing from libraries and to non-users comparing this option to the availability of cheap books in …

Published:2013 Type: guide-toolkit


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Digital data – analytics are not just for nerds

In this article, Owen Buttolph, Business Analyst at MediaCom Edinburgh, discusses the importance of website analytics and provides a brief overview of two approaches to analysing digital data.

By Owen ButtolphPublished:2013 Type: article


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Using social media to develop a broad range of audiences

This case study from Scottish Book Trust describes how they used social media to develop a broad range of audiences for Scotland’s first week-long national celebration of books and reading.  Working with a range of online and offline partners, Scottish Book Trust developed a Book Week Scotland brand voice for social media activity (Facebook saw a spike of activity as high as 10 times the normal activity).  Read on to find out more about the approach, the activity and the key lessons learnt.

Published:2013 Type: case-study


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How to effectively engage the school leaver/young student market

This non-arts case study demonstrates how to effectively engage the school leaver/young student market.  It tells the story of how in 2012 MediaCom Edinburgh and Teesside University set about to increase student admissions in the face of double digit declines across the competitive set (post-1992 universities in the north of England).  With Teesside University having a smaller budget than many competitors the activity had to be smart.  Research defined key audiences to be not only potential students but parents and influencers and this short paper gives a brief outline of the activity that took place (including a fascinating overview of …

Published:2013 Type: case-study


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Using video online

In the UK theatre world, the National Theatre has quietly led the way with its online video strategy. In 2007, Neill Torbit wrote this piece for JAM; the arts marketing journal, about his experiences of working with Sarah Hunt, marketing manager at the National Theatre on their promotional online videos.

Published:2013 Type: case-study


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Web terms: what they mean for websites and business

A glossary of web technology terms: what they mean for websites and business.

Published:2013 Type: guide-toolkit


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Using new technology (and Ewan McGregor) to engage audiences

Helen Black reveals the ideas behind the project that established TAG as the first company in Scotland with a presence on YouTube and their discoveries about using social-networking websites.

Published:2013 Type: case-study


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Media snacking and conversations with young people

Media snacking is a term to explain how we consume the current media menu which is now served and available in totally different ways and on/through a variety of technological platforms/avenues. Sara Marsh caught up with DK of mediasnackers to find out more ...

Published:2013 Type: guide-toolkit


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Attracting an online audience with digitised collections

The Rijksmuseum made a decision to open their collection to a wider audience via the web. The museum embarked on digitising its collection in 2006. In 2010 the opportunity arose to build a new website with the digitised collection at its heart, accessible for the whole world. This concise case study looks at the process and outcomes of the Rijksstudio project.

Published:2013 Type: case-study


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How NHS Scotland revamped their evaluation processes and channels

Take a look at this non-arts case study for a brief overview of how NHS Scotland revamped their evaluation processes and channels.  NHS Scotland invested in an app to help them capture patients’ digital stories via video based questionnaires.  They also developed an innovative online research package that allows children, their families and carers to express themselves through drawings (launched in early 2013).  The early feedback from staff and patients on these news tools has been very positive.  One of the main benefits is that the approach gives patients the ability to say what they want, where they want, and when …

Published:2013 Type: case-study


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Quizoola: a 24-hour webcast and trending on Twitter

Forced Entertainment is a theatre company based in Sheffield, UK, who produces contemporary devised performances that tour worldwide. In April 2013, they performed one of their most popular pieces -  Quizoola! - continuously for 24 hours at the Barbican as part of the SPILL festival. The entire piece was streamed online via a live webcast and Twitter users were encouraged to comment on the performance and ask questions to the performers using the hashtag #Quizoola24. The performance was a huge success with many audience members remaining for the entire 24 hours.

Published:2013 Type: case-study


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Effective search engine optimisation and online visibility for arts organisations

The Globe is a rural arts venue based in the town of Hay-on-Wye in Powys. It’s used for live music, theatre, art exhibitions, community groups, debates, workshops and as a general cafe/restaurant. Since relaunching its website, improving its search engine optimisation, user experience and digital marketing practices, the Globe has seen a dramatic change in its online presence. This case study describes the ways in which the Globe improved its online visibility.

Published:2013 Type: case-study


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A guide to online focus groups and interviews

This is a short guide to online qualitative research.  It offers a list of the pros and cons of online focus groups and interviews.  This toolkit is the fourth in a series of seven toolkits designed to provide an introduction to market research - whilst acting as a handy refresher for experienced marketers.

Published:2013 Type: guide-toolkit


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A guide to online market research and surveys

This is a short guide to the benefits of online quantitative research, when to use it and tips for getting the most out of online surveys.  This toolkit is the third in a series of seven toolkits designed to provide an introduction to market research - whilst acting as a handy refresher for experienced marketers.

Published:2013 Type: guide-toolkit


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How to create successful email signatures

You may think that an email signature is just something to be thrown together at the bottom of your email; but this is probably the first time a customer has seen the branding of your business. Not enough due care and attention is paid towards the outward look of one of the most important communication tools in your arsenal. This guide show you how to create an email signature with impact, that will drive people towards your online presence and keep your core brand image running throughout every aspect of your organisation.

Published:2013 Type: guide-toolkit


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Facebook Timeline Checklist

Ensuring that you make the most out of your social network online presence; this clear and handy checklist of Facebook essentials is an easy to use practical guide to ensure that you have dotted every i and crossed every t to fulfill your online potential. Ideal to use for team discussions before you set up your Facebook page or as a routine stocktake to make sure you are not missing any of the essentials.  

Published:2013 Type: guide-toolkit


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