CultureHive > Tags > objectives
19th July 2013 Sara Lock

Resources tagged with "objectives"

Sponsoring the arts: what’s in it for business?

Why has business sponsorship of the arts been so successful over the years? This factsheet outlines how the arts are able to meet one or more business objectives, including access to a target market, enhancing its image, staff development and creative problem-solving.

Published:2014 Type: guide-toolkit


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Matching your product to the market

Andrew McIntyre explores marketing in terms of what a visitor might want to experience and what an arts organisation or curator might want to offer. He proposes the use of a benefits matching model to focus marketing activities on the benefits sought by the visitor and the benefits offered by the arts organisation in order to then communicate those benefits.

Published:2013 Type: article


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Marketing a major exhibition: Pompeii at the British Museum

With unprecedented access to objects from Naples Museum and the sites of Pompeii and Herculaneum, the British Museum mounted a major exhibition - Life and death in Pompeii and Herculaneum - in March 2013.  Focusing on the daily lives of ordinary people in these areas, the exhibition aimed to highlight the strong resonances between life in the Roman Empire and our lives today. This case study describes in detail the objectives, processes and timings of the marketing campaign behind this major exhibition, which included Pompeii Live - a cinema event broadcast live from the exhibition.

By Kathryn HavelockPublished:2013 Type: case-study


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Lucian Freud Portraits exhibition at the National Portrait Gallery 2012

After five years in the making, the National Portrait Gallery's major exhibition of Lucian Freud Portraits took place in 2012. This major exhibition, which spanned Freud's seventy year career, was the first to focus on his portraiture. Produced in close collaboration with the late artist, the exhibition concentrated on particular periods and groups of sitters, and featured 130 works from museums and private collections throughout the world, some of which had never been seen before. This case study describes in detail the marketing campaign behind this major exhibition, which was the most popular paid for exhibition in the Gallery’s history.

Published:2013 Type: case-study


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Practical guide to evaluating audience engagement

Guidelines to help you evaluate audience engagement activities, whether you have previous experience or not. The methods are based on social and market research. This is a practical guide to embedding evaluation within your engagement activity. It gives a brief explanation of the theory then takes you through such aspects as SMART objectives, selecting Key Performance Indicators and techniques for quantitative and qualitative research, data handling and how to structure a report.

Published:2013 Type: guide-toolkit


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Thinking BIG worksheet 1: mission and implied marketing objectives

Draw out the implied marketing objectives in your organisation's mission statement with this practical worksheet designed for use with the Thinking BIG resource.

By Stephen CashmanPublished:2012 Type: guide-toolkit


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