Resources tagged with "membership"
Membership schemes are, by their nature, transactional. David Burgess asks 'At the point of asking someone to become a Friend you are asking them to make a ‘value for money’ judgement – is the package of benefits worth (at least) the amount I am being asked to pay?'By David BurgessPublished:2017 Type: guide-toolkit
How Sadler's Wells made changes to its new membership scheme to increase new Members by over 50%. Director of Marketing & Sales at Sadler’s Wells Sebastian Cheswright Cater explains exactly what has changed.By Sebastian Cheswright CaterPublished:2017 Type: case-study
Derby QUAD reveals the results of its corporate club package and shares top tips for creating a scheme of your own.By QUADPublished:2016 Type: case-study
Describes how Harrow Arts Centre turned their wish to engage with more young people into a programme of participatory projects led by 13-25 year olds. Following the centre's taking part in the A Night Less Ordinary event, one of these projects developed into The Guestlist, a membership scheme created by and for young audiences.Published:2013 Type: case-study
The former Director General of the National Trust explains how she took the Trust from an inward-looking, traditional membership organisation to being a highly engaged one, encouraging its members to connect and participate on many different levels.Published:2013 Type: case-study