CultureHive > Tags > marketing theatre
15th December 2016 Sara Lock

Resources tagged with "marketing theatre"

The MAC, Belfast, increases school visits with Passport to the MAC

Melissa McMinn shares how the MAC developed a primary schools reward scheme to make trips to the Christmas show more accessible.

By Melissa McMinn, The MAC, BelfastPublished:2017 Type: case-study


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The Grand web development increases visits and donations

Discover how focusing on the user experience enabled The Grand Theatre to increase ticket sales, visits and email subscriptions.

By Markerle Davis, Soap Media, Andrew Howard, The Grand Theatre BlackpoolPublished:2016 Type: case-study


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Theatre 2016 Hopes and Fears Survey Report

Discover the results of the Theatre 2016 ‘Hopes and Fears’ Survey in this report analysed by BON Culture.

By Bon CulturePublished:2016 Type: research


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Theatre show attracts 70% Black and Minority Ethnic audience

Plenty Productions shares its experience of developing new audiences for its show Snakes and Ladders through outreach and targeted marketing activity.

By Plenty ProductionsPublished:2016 Type: case-study


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Impact of a Data-Scientist-in-Residence on the National Theatre

This case study details how the Arts Data Impact (ADI) project affected the National Theatre and explores the benefits of a data scientist to a cultural organisation.

By The Audience AgencyPublished:2016 Type: case-study


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Attracting young theatre audiences in Sheffield

The How Much? Project was an audience development scheme aimed at developing new young theatre audiences in Sheffield. This research summary discusses the findings – the changes relating to price, product and promotion.

Published:2013 Type: research


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Lessons in live streaming from National Theatre Wales

Bradley Manning, the young US soldier who was convicted of releasing the largest set of classified documents ever leaked to the public, spent his early years in west Wales. In 2013 the National Theatre Wales’ (NTW) production The Radicalisation of Bradley Manning, toured around Wales before appearing at the Edinburgh Fringe. Early on in the production process the decision was taken to live stream each performance, as a result over 6,500 audience members watched the Bradley Manning live stream from 1,269 cities in 103 countries.

Published:2013 Type: case-study


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RSC on blogging behind the scenes

The Royal Shakespeare Company (RSC) invite members of the cast of each production to blog about their experiences through the rehearsal period. These blogs provide a fascinating insight into the actor's life and the making of theatre at one of the world's renowned classical companies. In this case study, writer and blogging consultant Kate Feld speaks to Danny Evans, RSC Content manager about how it all happens.

Published:2013 Type: case-study


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Identifying the potential: Developing theatre audiences in Wales

Report on research undertaken on how theatre audiences could be developed in Wales.  The research aimed to identify current trends in drama attendance in Wales, provide profiles of drama attenders and potential attenders, assess the approach to and correlation of programming and marketing, and identify areas of good practice and potential audience development schemes and initiatives.

Published:2013 Type: research


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Pricing case study: Pitlochry Festival Theatre

An article addressing how to harmonise price and demand at Pitlochry Festival Theatre. By increasing the prices for a consistently sold out, fast selling section of the auditorium for its first time musical, the organisation was able to take advantage of the stronger demand for certain nights and certain seats to maximise their revenue and still offer a range of prices to suit the range of demand.  

Published:2013 Type: case-study


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Audiences Northern Ireland Theatre Review

This is the first in-depth theatre specific report on audience attendance in Northern Ireland, a valuable initial step in building up a clear picture of theatre audiences across the country. Using multiple different methodologies to help accommodate the variety of product on offer and data available, it provides the statistical analysis required to give theatre producers and venues a better insight into their current and potential future audiences.

Published:2013 Type: research


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How to improve marketing relationships between touring performing arts companies and the venues they tour to

This short article from the Independent Theatre Council gives and overview of why it is important for touring companies and performing arts venues that receive them work together on their marketing and audience development plans.

Published:2013 Type: article


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Thinking BIG! A guide to strategic marketing planning

Master marketing strategy with this in-depth guide to writing and using strategic marketing plans for arts and cultural organisations.

By Stephen CashmanPublished:2012 Type: guide-toolkit


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