Resources tagged with "Marketing Plan"
This short article from MediaCom Edinburgh reminds us that marketing impact must not be measured on short term evaluation alone. It recommends ‘The Long and the Short of It’ as a good read for anyone interested in better balancing short and long term marketing goals.By Zoe RichardsPublished:2013 Type: article
Master marketing strategy with this in-depth guide to writing and using strategic marketing plans for arts and cultural organisations.By Stephen CashmanPublished:2012 Type: guide-toolkit
A practical worksheet for use with the Thinking BIG! resource to help you get buy-in for your marketing plan from colleagues.By Stephen CashmanPublished:2012 Type: guide-toolkit