CultureHive > Tags > Marketing Plan
13th December 2016 Sara Lock

Resources tagged with "Marketing Plan"

Balancing long and short term marketing planning

This short article from MediaCom Edinburgh reminds us that marketing impact must not be measured on short term evaluation alone. It recommends ‘The Long and the Short of It’ as a good read for anyone interested in better balancing short and long term marketing goals.

By Zoe RichardsPublished:2013 Type: article


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How to develop a research plan

An introductory step by step guideline on the marketing research planning process, aimed at those working in arts organisations who have little experience of conducting market research. 

By The Audience AgencyPublished:2013 Type: guide-toolkit


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This Way Up – a guide to arts marketing planning

A practical hands-on guide to writing a marketing plan and building audiences, aimed at people working in small scale organisations with limited marketing resources.

By Caroline GriffinPublished:2013 Type: guide-toolkit


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Marketing planning

A guide to marketing planning with a focus on relationship marketing rather than marketing for 'quick wins'. 

By Caroline GriffinPublished:2013 Type: guide-toolkit


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Thinking BIG! A guide to strategic marketing planning

Master marketing strategy with this in-depth guide to writing and using strategic marketing plans for arts and cultural organisations.

By Stephen CashmanPublished:2012 Type: guide-toolkit


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Thinking BIG worksheet 11: planning to sell the plan

A practical worksheet for use with the Thinking BIG! resource to help you get buy-in for your marketing plan from colleagues.

By Stephen CashmanPublished:2012 Type: guide-toolkit


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