Resources tagged with "market research"
AMA Conference 2015 Marketing Essentials Collection
This conference collection brings together practical tips and advice on reaching different target groups, having productive conversations with your audience and more.
By Nija Dalal, Kate FeldPublished:2016 Type: article
A Practical Guide to Sampling
It's usually not cost-effective or practical to collect and examine all the data available. It is often necessary to draw a sample of information from the whole population to enable the detailed examination required to take place. Sampling provides a means of gaining information about the population without the need to examine the population in its entirety. This guide, from the National Audit Office, explains how to get started with sampling.
Published:2014 Type: guide-toolkit
Using data analysis and market research to solve a marketing challenge
US-based arts marketing blogger Chad Bauman reminds us that a combination of market research and data analysis prevent us from having to guess at our marketing strategies.
By Chad M. BaumanPublished:2014 Type: article
A culture of research ~ bringing research into your day-to-day practice
Katie Anderson, Marketing Director at Warwick Arts Centre gave AMA conference 2013 delegates an outline of what they've been doing about bringing research into the day-to-day operation at Warwick Arts Centre over the last couple of years.
Published:2014 Type: case-study
Insight-led: understanding motivations of attenders and potential attenders
How can we develop a deeper understanding of what motivates people to attend or take part in arts and cultural events? Mary Butlin showed AMA conference 2013 delegates how to implement a low-cost research programme to understand audience motivations and shared expertise from a variety of settings for organisations of all sizes. Helen Jones from Octagon Theatre Bolton joined Mary to give an example of a theatre running their insight programme in-house and how it has helped to inform marketing communications and maximise potential for increased ticket sales and funding.
Published:2014 Type: guide-toolkit
Creating engaging brand experiences with emotion-based visitor research
This article was first published on Research Access. It discusses how the Van Gogh Museum in Amsterdam is using the findings of a deep research exercise to move away from trying to ‘be all things to all people’. The article makes reference to a presentation made by the Van Gogh Museum and TNS NIPO at the 2013 ESOMAR Annual Congress in Istanbul.
Published:2013 Type: article
Big data: what it means for qualitative researchers
Keep up to speed with current industry debate on big data and research with this article by Colin Strong, Managing Director, GfK NOP Business & Technology. This article was first published by In Brief, the magazine of the Association of Qualitative Research.
By Colin StrongPublished:2013 Type: article
Challenging the single approach to qualitative research
Tash Walker, Partner and Co-Founder of research agency The Mix, argues in her article A bad case of research myopia that single approach research methodologies are not always the way to go. So, if you’re planning on investing in some primary research, particularly qualitative research, have a read. It might just make you stop and think again – are you approaching it in the right way? This article advocates the benefits of the research pre-task (eg blogging/diary keeping) and also challenges the traditional focus group setting – have you thought about where your group/groups are taking place and the implications? This …
Published:2013 Type: article
Getting the best out of qualitative research
An essential guide to getting the best out of qualitative research - an alternative approach to the commissioning process.
Published:2013 Type: guide-toolkit
DIY evaluation and research
Helpful advice, resources and pointers for those who a) haven’t got budget to buy in research or evaluation support, b) haven’t any in-house experts or c) haven’t a clue where to start!
Published:2013 Type: guide-toolkit
A guide to commissioning market research
A straightforward guide with information and tips to help you make the most of working with external research suppliers, from making the decision to outsource through to closing the project. This guide, by market research consultants Ruthless Research, is designed to help charities and other not-for-profit organisations to commission and manage external research and evaluation projects.
Published:2013 Type: guide-toolkit
Should you change your questionnaire between waves of a survey?
In this short article, Ruth Stevenson of Ruthless Research considers whether it is ever acceptable to break the ‘golden rule’ of questionnaire consistency when designing tracking surveys.
Published:2013 Type: article
Size isn’t everything: designing a questionnaire
Many arts and cultural organisations utilise research and evaluation to enable them to make evidence-based decisions, and this often includes the use of audience or member surveys, or feedback forms, to gather information. In this short article, research consultant Ruth Stevenson discusses the merits of carefully designed, concise questionnaires and the benefits for the researcher and the respondent.
Published:2013 Type: article
Top tips for designing your own survey
Thinking of designing your own survey? This short guide offers tips to ensure you get the most out of your survey, some useful ‘don’ts’ and some tips on question order. This toolkit is the fifth in a series of seven toolkits designed to provide an introduction to market research - whilst acting as a handy refresher for experienced marketers.
Published:2013 Type: guide-toolkit
A guide to the types of questions used in quantitative questionnaires
This toolkit offers an ‘at a glance’ guide to the different types of questions you might include in a quantitative questionnaire. This toolkit is the sixth in a series of seven toolkits designed to provide an introduction to market research - whilst acting as a handy refresher for experienced marketers.
Published:2013 Type: guide-toolkit
A guide to online focus groups and interviews
This is a short guide to online qualitative research. It offers a list of the pros and cons of online focus groups and interviews. This toolkit is the fourth in a series of seven toolkits designed to provide an introduction to market research - whilst acting as a handy refresher for experienced marketers.
Published:2013 Type: guide-toolkit
A guide on when to use qualitative or quantitative market research
This is a brief guide to help you decide when to use quantitative research and when to use qualitative research. This toolkit is the second in a series of seven toolkits designed to provide an introduction to market research - whilst acting as a handy refresher for experienced marketers.
Published:2013 Type: guide-toolkit
A guide to online market research and surveys
This is a short guide to the benefits of online quantitative research, when to use it and tips for getting the most out of online surveys. This toolkit is the third in a series of seven toolkits designed to provide an introduction to market research - whilst acting as a handy refresher for experienced marketers.
Published:2013 Type: guide-toolkit
An introduction to market research
This is an ‘at a glance’ overview of the procedures to follow when commissioning market research; a handy checklist to keep by your desk, or on the wall to make the research process simpler. This toolkit is the first in a series of seven toolkits designed to provide an introduction to market research - whilst acting as a handy refresher for experienced marketers.
Published:2013 Type: guide-toolkit
A practical guide to qualitative market research
This is a short guide to focus groups and in-depth interviews, the role of the researcher in moderating a discussion or interview and some considerations for qualitative research analysis. This toolkit is the final in a series of seven toolkits designed to provide an introduction to market research - whilst acting as a handy refresher for experienced marketers.
Published:2013 Type: guide-toolkit
Market research – an introduction for arts and cultural marketers
Discover when it's appropriate to carry out market research, how to get started, and how to make sure you're doing it right. This introduction to market research covers core topics including why and when to do research; approaches to market research; desk research; qualitative and quantitative research; staying within best practice guidelines; devising a research programme, and working with external market research agencies.
Published:2013 Type: guide-toolkit
How to develop a research plan
An introductory step by step guideline on the marketing research planning process, aimed at those working in arts organisations who have little experience of conducting market research.
By The Audience AgencyPublished:2013 Type: guide-toolkit
Visitor behaviour and engagement in the museums and heritage sector
This document brings together a vast body of research and experience to demonstrate how research can develop museums’ and galleries’ ambitions, vision, models and methodologies to enable a much more meaningful measure of impact and value.
By Morris Hargreaves McIntyrePublished:2013 Type: guide-toolkit
How research can make your marketing more strategic
This seminar looks at how research can provide insight into audiences that will lead to robust business planning, more strategic marketing, and make your communications more effective. Taking Research, Why Bother? As it’s starting point It provides an overview of different research tools that can equip your organisation to engage with its public, and become more successful as a result.
Published:2013 Type: case-study
How to analyse survey responses
This helpful guide explains how you can analyse and interpret the results of your visitor surveys. You'll find advice on using different computer packages, how to clean and code data, methods to evaluate your data and how to report on your findings. Part 3 sets out some principles for analysing the survey and making sense of the data. The guide has been produced with a museum or gallery with a small research budget in mind, but the principles are still relevant for any type or size of venue wishing to research and assess their visitors.
Published:2013 Type: guide-toolkit
How to carry out a visitor survey
This helpful guide on undertaking marketing research explains how to successfully and professionally carry out a visitor survey. You'll find information about different types of questionnaire, sampling methods, sample sizes, and how to disseminate a survey. Part 2 here looks at sampling size and methods, as well as how best to disseminate the questionnaires.
Published:2013 Type: guide-toolkit
How to design a visitor survey
Part 1 of this helpful guide explains how to design an effective visitor survey. You'll find advice and examples on survey design, how to select questions, what to consider with the wording of those questions and the overall format. Although a visitor survey cannot provide all your research needs, it is a good tool for getting a better understanding of the people coming through your doors and identifying ways in which your service can be improved.
Published:2013 Type: guide-toolkit
Practical guide to evaluating audience engagement
Guidelines to help you evaluate audience engagement activities, whether you have previous experience or not. The methods are based on social and market research. This is a practical guide to embedding evaluation within your engagement activity. It gives a brief explanation of the theory then takes you through such aspects as SMART objectives, selecting Key Performance Indicators and techniques for quantitative and qualitative research, data handling and how to structure a report.
Published:2013 Type: guide-toolkit
An introduction to qualitative research
Arts marketers by undertaking qualitative market research will help to improve their understanding of their audiences and influence an organisations decision making. Learn about the tools and techniques available, advice on how to carry out the research, which method to use (for example, focus groups), the advantages of using a consultant who is a member of the market research society and an idea of the costs involved.
Published:2013 Type: guide-toolkit
How to manage multiple priorities
How can you manage a mix of priorities while still meeting the targets and expectations of artists, funders and line managers? How should you decide on your top priorities? This article describes how to manage your time effectively in order to achieve a balanced working pattern while still meeting all your objectives and deadlines.
Published:2013 Type: guide-toolkit
Commissioning market research – writing a research brief
Gain tips for developing the structure and content of your research brief in this simple guide by Liz Hill.
By Liz HillPublished:2012 Type: guide-toolkit
Social marketing revolution
A summary of Mark Earl's keynote presentation at the AMA conference 2010 on the social marketing revolution.
Published:2012 Type: guide-toolkit