Resources tagged with "mapping"
Discover how a group of cultural organisations across Manchester created a collaborative digital archive, and used it to tell stories about the city's experiences of the First World War through an app and website. Led by Imperial War Museum North, 26 galleries, libraries, archives and museums combined their collections and archives into one cohesive digital resource. Institutions involved included Manchester Art Gallery, Whitworth Art Gallery, National Football Museum, Salford Museum and Art Gallery, Greater Manchester Archives and The Lowry.By Rebecca BartlettPublished:2014 Type: case-study
This article from the Business Insight team of MediaCom Edinburgh considers Big Data. It questions whether access to more granular data will actually just prevent marketers from seeing the wood for the trees and stresses the point that simply gathering more and more data is not necessarily the answer.By Sophie PassPublished:2013 Type: article
Arts marketers must take into account the factors influencing consumer behaviour, to help identify strategic objectives, inform planning and to improve the relevance of marketing communications. Information is readily available for cultural organisations who want to segment their audiences, visitors and participants by lifestyle and attitude. Learn how to find out about audience attendance habits, segment audiences using ACORN, MOSAIC and geographic postcode areas, and map visitors from box office data.Published:2013 Type: guide-toolkit
Boost audience satisfaction and income with tips from Lisa Baxter on how arts and cultural organisations can improve the audience experience and maximise value/income generation.By Lisa BaxterPublished:2013 Type: guide-toolkit