CultureHive > Tags > major donors
27th February 2014 Sara Lock

Resources tagged with "major donors"

Case for Support (training video)

Laura Greenfield explains the fundraising term ‘case for support’ and why this document is important to your development activities. She provides a step-by-step guide to creating your organisation’s case for support and how to tailor it to meet the needs of your different donors.

By Laura GreenfieldPublished:2016 Type: guide-toolkit


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From arts to cause-led fundraising

NSPCC Fundraising Manager Rebecca Taylor reflects on her time in arts and cause-led charities and shares her recommendations for successful fundraising.

By Sara Lock, Rebecca TaylorPublished:2016 Type: article


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AMA Conference 2015 Fundraising Collection

This collection brings together four presentations exploring innovative storytelling, fundraising in the face of disaster, crowdfunding and team development approaches.

By Kate Feld, Nija DalalPublished:2016 Type: article


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Choreographing your fundraising strategy

In this article, Fern Potter likens fundraising to choreographing a dance - starting with a clear vision that is developed into a strategy that can be used to achieve your organisation's fundraising goals. A good fundraising strategy can help fundraisers overcome the fear of asking people for money.  

Published:2015 Type: article


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Building the Foundations of HOME

Find out how the constituent arts organisations of Manchester's newest arts centre, HOME, took on the challenge of raising funds for their £25 million capital build project and the revenue projects, with a limited budget.

By Marla CunninghamPublished:2015 Type: case-study


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Fundraising negotiating: dark art or being empowered to get it right?

If arts and cultural organisations want to secure long-term, sustainable funding from corporations their fundraisers need to be empowered to negotiate and build partnerships – we know how companies can meet our needs, but we rarely find out how we can meet their needs. In this guide Sarah Winchester spoke to Beth Upton from Money Tree Fundraising Consultancy about her top tips and approach to being a good negotiator.

Published:2015 Type: guide-toolkit


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Crowdfunding with a twist

The Lyric Hammersmith wanted to thank every donor who contributed to their capital campaign, no matter how small. Libby Penn from Spektrix explains how they did it. This article originally appeared in Arts Professional.

Published:2015 Type: case-study


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Fundraising events: Chickenshed's gala programme

Chickenshed is an inclusive theatre company based in a purpose-built venue in North London. They create theatre for all ages and run successful outreach projects, education courses and membership programmes throughout the year. This case study takes a look at Chickenshed’s hugely successful gala and events programme, which raises approximately 50% of Chickenshed’s fundraised income each year. Forecast income from fundraising events in 2015/16 is £1million.

Published:2015 Type: case-study


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Running a fundraising gala for the first time

Founded in 1973, the Academy of Ancient Music (AAM) performs baroque and classical music in the style and spirit in which it was first performed. In this case study, the AAM describes the planning process involved in organising a fundraising gala to celebrate its 40th Anniversary. It was the AAM’s first gala in their 40 year history and it proved a huge success surpassing expectations.

Published:2015 Type: case-study


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Getting your donor cultivation event right

This guide provides key points to consider when organising a donor cultivation or stewardship event. From identifying the objectives of the event and who to invite through to targetting your messaging, selecting the most appropriate event host and making the most of your organisation's unique qualities. The guide includes a useful sample event timeline to help you plan cultivation or stewardship events.

Published:2015 Type: guide-toolkit


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Setting up a department for Planned Giving

Learn all about how the Museum of Modern Art has successfully established a strategic department for fundraising to harness the untapped potential for Planned Giving and ensure the Museum's stability and future success.

Published:2015 Type: case-study


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Developing relationships with donors

This AMA conference 2014 session led by Michelle Wright, Clare Titley and David Byrne, looked at how arts organisations can better address the needs of current and prospective donors. The panel shared their thoughts on the barriers and opportunities open to the sector and how we might work together to overcome address these.

Published:2014 Type: article


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The good trustee – developing a leadership role in supporting fundraising

Trustees of arts boards should be playing a significant part in supporting fundraising activities, according to Sir Thomas Hughes-Hallett, Chair of Cause4. In this article, Sir Thomas explores the ways in which arts and cultural organisations can support their trustees to think about their leadership role in supporting fundraising. He suggests several key themes to help take the fear out of fundraising for trustees.

Published:2014 Type: article


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Trust applications – a funder’s perspective

This interview with The Pilgrim Trust's Director, Georgina Nayler, offers an insight into the grant application process from a funder's point of view. It provides a guide on how to apply for funds from trust and foundations; from planning an application and common mistakes through to the key ingredients of a successful application.

Published:2014 Type: guide-toolkit


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Donor segmentation

This AMA conference 2014 session led by Sally Bagwell (NPC) and Sarah Gee (Indigo-Ltd), looked at the emerging practice of donor segmentation in the fundraising sector. NPC’s report Money for Good UK explores the habits, attitudes and motivations of donors in the UK. This session explored the seven donor types outlined in Money for Good UK and how the arts sector can use this segmentation to think about fundraising practice.

Published:2014 Type: research


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How to manage data and research to support fundraising

The Rotterdam Philharmonic (RPhO) is a modern orchestra that has its roots deep in the classical music tradition and embodies the temperament of its home base, Rotterdam. This case study explores the ways in which the RPhO are planning to develop income generation from major gifts by strengthening integrated research. By introducing prospect mapping and tracking tools, the RPhO's fundraising team will utitlise data in order to get ‘inside the donors head’ and make the right approach.

Published:2014 Type: case-study


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Involving your board in fundraising

This AMA conference 2014 session led by Graeme Williamson, a freelance fundraising consultant who previously worked at the Royal Shakespeare Company (RSC),  discusses how to engage boards, trustees and executive teams to give input to and provide support for your fundraising strategy. Using his experience at the Royal Shakespeare Company (RSC), where he worked with the board and executive team to raise £113 million to transform the RSC theatres in Stratford-upon-Avon, Graeme looks at the process of engaging boards and senior team within your fundraising strategy.

Published:2014 Type: case-study


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Solid foundations – preparing the perfect 'ask'

This AMA conference 2014 session led by Sarah Winchester discussed how to secure financial commitments for your organisation by taking a strategic approach to fundraising. During her career Sarah has secured over £15 million for organisations ranging from the big; The Princes Trust – to the small; Proten Youth a start-up charity working out of Brixton. In this session Sarah shared the secrets of her success and unpicked the process from identifying a prospect to building long-term, mutually beneficial partnerships.

Published:2014 Type: article


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Is getting £5 really much easier than getting £5 million?

In this article, Charlotte Appleyard challenges the donor pyramid concept and considers the argument that persuading an individual giver to give your cause £10 is just as important and as hard as convincing a major donor to give you millions. Motivation for giving is the same whatever the amount and this article argues that any level of fundraising requires the same amount of diligence.

Published:2014 Type: article


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Innovative approaches to growing private sector support for arts and culture

The Community Foundation Tyne & Wear and Northumberland has driven or supported various innovative approaches to growing private sector support for arts and culture in the North East. This case study describes some of the arts sponsorship initiatives it has been involved with over the past 25 years.

Published:2014 Type: case-study


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Take your individual donors to the next level

The Young Vic opened in 1970 as a place in which younger directors, designers, actors, writers and technicians could work alongside the world's great theatre artists. It has a highly diverse and engaged audience, enjoying work of the highest quality at low prices. This case study describes how the Young Vic's Development department was able to build upon the positive reception to its successful programming over the past two years to engage and cultivate individual donors.

Published:2014 Type: case-study


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Tell your story and make your case heard

Storytelling is at the heart of successful fundraising. It is important that an organisation refines its 'story' or brand to effectively make its case for support. A clear identity is essential – for the organisation, for audiences old and new, and for donors and sponsors to fully engage with you. By establishing the identity of an organisation, it will become more apparent which target groups are most suitable to target and how best to reach them.

Published:2014 Type: case-study


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Fundraising for touring companies and organisations based outside of London

HighTide Festival Theatre (HighTide) is one of the UK’s leading producers of new plays, and the only professional theatre focused on the production of new playwrights. They consider around 1,000 scripts a year from which they then work with 100 playwrights on a range of development opportunities, from workshops to full productions. Box office makes up around 20% of HighTide’s annual turnover, so the remaining 80% needs to be raised from alternative sources. This short case study describes how HighTide fundraises to supplement its income.

Published:2014 Type: case-study


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mac birmingham's capital fundraising appeal

mac birmingham is a pioneering arts complex offering a programme of theatre, dance, independent cinema, music, spoken word, comedy, exhibitions and special events, as well as a wealth of practical classes in all aspects of creativity. Following a successful capital appeal mac birmingham was redeveloped and reopened on 1 May 2010. This case study describes the fundraising process and outcomes mac experienced during this appeal.

Published:2014 Type: case-study


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Enabling more philanthropy in the UK

The UK does not have a highly developed culture of individual charitable giving, especially compared to the United States. This report looks at the Maecenas Initiative which gives recommendations on how minor adjustments can be made to the UK’s fiscal framework to encourage individual giving.

Published:2014 Type: research


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Fundraising: Face your fears and do it anyway

This article by Catherine Holden, Director of External Relations at National Museums Scotland, reflects on the highs and lows of fundraising. Catherine argues that fundraising is not all that different from marketing. Instead of working towards a visit, or a ticket sale, you are working towards a gift.  If you are passionate about your cause then fundraising can be both creative and rewarding.

Published:2014 Type: article


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Fundraising on a shoestring at The Watermill Theatre, Newbury

The Watermill Theatre in rural Berkshire was converted in the early 1960s from a former watermill on the banks of the River Lambourn into a theatre and producing organisation. This case study by David Dixon, was first published in 2006 in Theresa Lloyd's Cultural Giving, describes how, in 2000, the theatre appointed its first professional fundraiser and by 2006 fundraising income had increased five-fold and The Watermill had also launched a £3 million capital appeal.

Published:2014 Type: case-study


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Establishing a long-term individual giving programme

Welsh National Opera (WNO) is one of the UK’s three regional opera companies, touring Wales and central and southern England from its base in Cardiff.  In 2005 WNO moved into the new Wales Millennium Centre (WMC) in the regenerated former docklands of Cardiff Bay. This case study by David Dixon, was first published in 2006 in Theresa Lloyd's Cultural Giving, describes how WNO not only had the challenge of selling 85% more seats than their previous home but also needed to develop a consistent programme of fundraising from individuals.

Published:2014 Type: case-study


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Tyneside Cinema's Capital Appeal

Tyneside Cinema is an arthouse cinema based in the North East of the UK showing the best films from around the world. It also acts as a showcase for regional film-makers as well as training upwards of 6,000 adults and children each year in filmmaking skills. This case study by David Dixon, was first published in 2006 in Theresa Lloyd's Cultural Giving, describes how Tyneside Cinema planned to raise £500,000 as part of the £6.5 million it needed to undertake a complete restoration.  

Published:2014 Type: case-study


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Raising funds through a capital appeal

In 2000 the National Galleries of Scotland (NGS) unveiled an ambitious project to refurbish the Royal Scottish Academy Building and to build an underground link adjacent to the National Gallery of Scotland. The project was partly funded by the Scottish Executive and Heritage Lottery Fund with the remaining funds raised through a capital appeal. This case study by David Dixon, was first published in 2006 in Theresa Lloyd's Cultural Giving, describes how the appeal raised a total of £14 million from individuals, trust and companies over a five year period.

Published:2014 Type: case-study


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How have Trustees helped with fundraising at English National Opera?

English National Opera (ENO) is a full time producing company with a world-class reputation for new, exciting and distinctive opera. In this case study ENO's Development Director, Nicole Newman, describes how she has worked with ENO Trustees to increase their active involvement in fundraising, which has been instrumental in a 100% increase in fundraised income over the past three years.

Published:2014 Type: case-study


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