CultureHive > Tags > interview
19th July 2013 Sara Lock

Resources tagged with "interview"

A practical guide to qualitative market research

This is a short guide to focus groups and in-depth interviews, the role of the researcher in moderating a discussion or interview and some considerations for qualitative research analysis. This toolkit is the final in a series of seven toolkits designed to provide an introduction to market research - whilst acting as a handy refresher for experienced marketers.

Published:2013 Type: guide-toolkit

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Stringing the pearls together

Follows on from 'Identifying the Pearls' and provides next steps, guiding you through planning a small in-house research project doing face-to-face questionnaires with existing visitors.

Published:2012 Type: guide-toolkit

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