Resources tagged with "Instagram"
HdK Associates explore how to optimise user engagement across the key social media platforms. Including how to pivot your social media during Coronavirus. With: Hans de Kretser, Director; Phoebe Cleghorn, Digital Marketing Manager; Freya Ruane, Marketing Coordinator and Hannah Gagen, Advocacy Manager, SOLT and UK TheatreBy HdK AssociatesPublished:2020 Type: blog
The second blog by Francesca Ramsay, Assistant Manager at Byard Art as part of her Fellowship at AMA Digital Lab.By Francesca RamsayPublished:2020 Type: blog
The second blog by Abigail Henry, Marketing Communications Officer at The Palace Theatre and the Opera House Manchester as part of her Fellowship at AMA Digital Lab.By Abigail HenryPublished:2020 Type: blog
This training video explores how to integrate social media into your current marketing activity and how to build online communities. It will provide practical tips on using Twitter and Facebook and guidance on how to evaluate your success.By Amy RushbyPublished:2016 Type: guide-toolkit
Discover how an integrated marketing campaign can minimise disruption - and maximise positive coverage - when a popular museum exhibit is loaned elsewhere. This resource describes the experience of the Horniman Museum and Gardens, whose taxidermied walrus paid a temporary visit to Turner Contemporary, Margate. The museum's campaign around the missing exhibit raised awareness of the project, gained favourable coverage across the media, and even helped increase visitor numbers. It also took the award for best marketing campaign at the Museums + Heritage Awards 2014.Published:2014 Type: case-study
London's Horniman Museum and Gardens has a very visible and varied social media presence, posting a wide variety of content to multiple platforms. In this case study, Adrian Murphy, digital media manager at the museum, explains how a digital team of just two people manages this prolific social media activity.Published:2013 Type: case-study