CultureHive > Tags > individual giving
27th February 2014 Sara Lock

Resources tagged with "individual giving"

Spektrix Insights Report 2019

The Spektrix Insights Report is a look into the consumer transaction data of up to 343 arts organisations which use the Spektrix Ticketing, Marketing, and Fundraising CRM system.

By SpektrixPublished:2019 Type: research


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Cultural Cities Enquiry. Enriching UK cities through smart investment in culture.

The final report from the Cultural Cities Enquiry set up by Arts Council of England and Core Cities UK.

By Arts Council EnglandPublished:2019 Type: research


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What donors really want from charities

Morris Hargreaves McIntyre challenge the sliding scale of reward in this quick read article that looks at what donors really want from charities - do people who give more to a cause expect greater rewards from the charities they support?

By Morris Hargreaves McIntyrePublished:2019 Type: article


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Production Syndicates: increasing engagement and donations from membership

Oliver Doyle shares details of English Touring Opera's individual giving scheme, which encourages individual donations of £1,000 or more to support a production each season.

By Oliver DoylePublished:2017 Type: case-study


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Heritage Farm: an engaging individual giving campaign

Kate Axon shares how the Museum of East Anglian Life has developed a creative individual giving campaign centred around the founders' vision for the museum.

By Kate Axon, Museum of East Anglian LifePublished:2017 Type: case-study


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I Heart CY: an award-winning individual giving campaign

Melanie Denning shares the secrets behind the success of The Courtyard's £20,000 I Heart CY appeal.

By Melanie Denning, Courtyard Centre for the Arts, HerefordshirePublished:2017 Type: case-study


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An insider’s view on crowdfunding from Nonclassical

Nwando Ebezie from Nonclassical tells Wendy Smithers what they learnt from their successful crowdfunding campaign We Break Strings.

By Wendy Smithers, Nwando EbeziePublished:2015 Type: case-study


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Crowdfunding: a guide by Blast Theory

A guide from Blast Theory, an artists' group based in Brighton, based on the research and learning from their crowdfunding campaign.

By Blast TheoryPublished:2015 Type: guide-toolkit


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Telephone fundraising in the arts

In 2009 the Los Angeles County Museum used direct mail and telephone calls as part of its capital fundraising campaign. The museum was able to include many of their ‘lower dollar’ donors in a significant capital campaign. This case study was originally published by SOFII: Showcase of Fundraising Innovation and Inspiration.

Published:2015 Type: case-study


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The Art Fund: the battle to save the Staffordshire Hoard

The Staffordshire Hoard was valued at £3.3 million and the Art Fund led the campaign to raise the funds needed to buy it for the Birmingham Museum and Art Gallery and the Potteries Museum and Art Gallery. This is a wonderful example of a successful emergency appeal. This campaign really captured the imagination of the public and was so successful that it even closed a few weeks early, which is especially admirable given the current economic climate. This case study was originally published by SOFII: Showcasing of Fundraising, Innovation and Inspirtation.

Published:2015 Type: case-study


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Crowdfunding with a twist

The Lyric Hammersmith wanted to thank every donor who contributed to their capital campaign, no matter how small. Libby Penn from Spektrix explains how they did it. This article originally appeared in Arts Professional.

Published:2015 Type: case-study


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Battersea Arts Centre's emergency appeal

On Friday 13 March 2015 a major fire at Battersea Arts Centre (BAC) destroyed the Grand Hall and Lower Hall spaces. Before the fire engines had put out the flames a national emergency appeal had been launched by BAC and the National Funding Scheme (NFS). The flexibility of digital fundraising through mobile and online donations contributed to the success of this fundraising campaign. This case study includes a useful infographic mapping the key elements of this appeal.

Published:2015 Type: case-study


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Developing relationships with donors

This AMA conference 2014 session led by Michelle Wright, Clare Titley and David Byrne, looked at how arts organisations can better address the needs of current and prospective donors. The panel shared their thoughts on the barriers and opportunities open to the sector and how we might work together to overcome address these.

Published:2014 Type: article


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Donor segmentation

This AMA conference 2014 session led by Sally Bagwell (NPC) and Sarah Gee (Indigo-Ltd), looked at the emerging practice of donor segmentation in the fundraising sector. NPC’s report Money for Good UK explores the habits, attitudes and motivations of donors in the UK. This session explored the seven donor types outlined in Money for Good UK and how the arts sector can use this segmentation to think about fundraising practice.

Published:2014 Type: research


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Using a mobile giving tool in a live performance context

Launched by the National Funding Scheme (NFS) in May 2013, DONATE is a dedicated mobile giving tool for the arts and heritage sector. This case study by NFS describes how the Battersea Arts Centre (BAC) trialled its events tool during a non-ticketed free performance by young members of its Homegrown Beatbox Academy. It is a good example of how a mobile giving tool can be used during a live performance.

Published:2014 Type: case-study


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Using digital giving tools as part of a fundraising campaign

Launched by the National Funding Scheme (NFS) in May 2013, DONATE is a dedicated mobile giving tool for the arts and heritage sector. This case study by NFS describes how the National Portrait Gallery used DONATE to help raise funds to restore a damaged painting by  Arthur Stockdale-Cope Naval Officers of World War I as part of the centenary commemorations and remembrances of the First World War.  It is a good example of how digital giving can be utilised during a conservation fundraising project.

Published:2014 Type: case-study


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Fundraising event proves the power of immediate giving

Launched by the National Funding Scheme (NFS) in May 2013, DONATE is a dedicated mobile giving tool for the arts and heritage sector. This case study by NFS describes how a charity maximised its fundraising opportunities using digital giving during an awards dinner and auction held in central London in late 2013. It is a good example of how a mobile giving tool can be used during a fundraising event and charity auction.

Published:2014 Type: case-study


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Solid foundations – preparing the perfect 'ask'

This AMA conference 2014 session led by Sarah Winchester discussed how to secure financial commitments for your organisation by taking a strategic approach to fundraising. During her career Sarah has secured over £15 million for organisations ranging from the big; The Princes Trust – to the small; Proten Youth a start-up charity working out of Brixton. In this session Sarah shared the secrets of her success and unpicked the process from identifying a prospect to building long-term, mutually beneficial partnerships.

Published:2014 Type: article


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Is getting £5 really much easier than getting £5 million?

In this article, Charlotte Appleyard challenges the donor pyramid concept and considers the argument that persuading an individual giver to give your cause £10 is just as important and as hard as convincing a major donor to give you millions. Motivation for giving is the same whatever the amount and this article argues that any level of fundraising requires the same amount of diligence.

Published:2014 Type: article


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Individual giving for small-scale organisations or alternative work

Individual giving is not just for big organisations offering 'popular' art forms. During this AMA conference 2014 session, David Byrne of New Diorama Theatre in central London, and Jane Rice-Bowen and Kate White – Joint Chief Executives, National Centre for Circus Arts - shared their experiences of fundraising in smaller organisations offering contemporary art experiences.

Published:2014 Type: case-study


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Innovative approaches to growing private sector support for arts and culture

The Community Foundation Tyne & Wear and Northumberland has driven or supported various innovative approaches to growing private sector support for arts and culture in the North East. This case study describes some of the arts sponsorship initiatives it has been involved with over the past 25 years.

Published:2014 Type: case-study


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Take your individual donors to the next level

The Young Vic opened in 1970 as a place in which younger directors, designers, actors, writers and technicians could work alongside the world's great theatre artists. It has a highly diverse and engaged audience, enjoying work of the highest quality at low prices. This case study describes how the Young Vic's Development department was able to build upon the positive reception to its successful programming over the past two years to engage and cultivate individual donors.

Published:2014 Type: case-study


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Tell your story and make your case heard

Storytelling is at the heart of successful fundraising. It is important that an organisation refines its 'story' or brand to effectively make its case for support. A clear identity is essential – for the organisation, for audiences old and new, and for donors and sponsors to fully engage with you. By establishing the identity of an organisation, it will become more apparent which target groups are most suitable to target and how best to reach them.

Published:2014 Type: case-study


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Fundraising for touring companies and organisations based outside of London

HighTide Festival Theatre (HighTide) is one of the UK’s leading producers of new plays, and the only professional theatre focused on the production of new playwrights. They consider around 1,000 scripts a year from which they then work with 100 playwrights on a range of development opportunities, from workshops to full productions. Box office makes up around 20% of HighTide’s annual turnover, so the remaining 80% needs to be raised from alternative sources. This short case study describes how HighTide fundraises to supplement its income.

Published:2014 Type: case-study


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Using audience data to develop an individual giving scheme

Cheek by Jowl (CbJ) is an international theatre company, which operates in-house as an Associate Company at the Barbican Centre in London and is currently presenting in three languages. This case study describes how CbJ conducted a survey to find out more about their audience to help formulate a new fundraising strategy and to develop an individual giving scheme.

Published:2014 Type: case-study


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Maecenas Initiative: increasing individual philanthropy

The Maecenas Initiative was an Arts & Business’ programme to increase individual philanthropic support of the arts in the UK. The first part of this detailed report explains the success of charitable giving in the US and Canada. It then goes on to discuss factors that can influence and improve the climate for individual giving. The second part is a comprehensive glossary of charitable giving mechanisms.

Published:2014 Type: research


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Motivations for low- to mid-level individual giving

There is great potential for small organisations to build income streams from their supporter base. This detailed report contains the findings from a research study on the motivations of individual donors in England (outside London) for giving to the arts at a low- to mid-level (from about £5/10 up to £1,000).

Published:2014 Type: research


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The potential of arts philanthropy

Individual giving makes a substantial contribution to many arts organisations but there is still more that can be done to attract more. This in-depth report looks at the facts, trends and potential behind individual giving. Its recommendations are positive but show how success and methods will vary according to artform, region and size of organisation,

Published:2014 Type: research


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Tax-effective giving to the arts

Private giving is a growth area for arts funding and such support should make the best possible use of the available tax incentives. This guide explains various forms of individual giving: gift aid, donations from higher and lower rate taxpayers, payroll giving, gift of shares, land and property, legacies. For each it includes detailed case studies.

Published:2014 Type: guide-toolkit


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How to raise money from individuals

This manual gives detailed advice on how to encourage people to give money. It looks at why people give, how much is given and why people choose to support the arts. It then suggests an eight step plan which includes identifying your targets (who to approach), getting your targets involved, different ways to ask and reciprocating (connecting and keeping in touch). There are appendices on tax, internet fundraising and research resources.

Published:2014 Type: guide-toolkit


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Fundraising: Face your fears and do it anyway

This article by Catherine Holden, Director of External Relations at National Museums Scotland, reflects on the highs and lows of fundraising. Catherine argues that fundraising is not all that different from marketing. Instead of working towards a visit, or a ticket sale, you are working towards a gift.  If you are passionate about your cause then fundraising can be both creative and rewarding.

Published:2014 Type: article


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Fundraising on a shoestring at The Watermill Theatre, Newbury

The Watermill Theatre in rural Berkshire was converted in the early 1960s from a former watermill on the banks of the River Lambourn into a theatre and producing organisation. This case study by David Dixon, was first published in 2006 in Theresa Lloyd's Cultural Giving, describes how, in 2000, the theatre appointed its first professional fundraiser and by 2006 fundraising income had increased five-fold and The Watermill had also launched a £3 million capital appeal.

Published:2014 Type: case-study


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Establishing a long-term individual giving programme

Welsh National Opera (WNO) is one of the UK’s three regional opera companies, touring Wales and central and southern England from its base in Cardiff.  In 2005 WNO moved into the new Wales Millennium Centre (WMC) in the regenerated former docklands of Cardiff Bay. This case study by David Dixon, was first published in 2006 in Theresa Lloyd's Cultural Giving, describes how WNO not only had the challenge of selling 85% more seats than their previous home but also needed to develop a consistent programme of fundraising from individuals.

Published:2014 Type: case-study


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Using ticket donations as part of a wider appeal

The Tyneside Cinema is the North East of England’s full-time independent, first-run specialised cultural cinema and cross art form venue. As part of its fundraising activity to raise £1.3 million to expand the venue, Tyneside Cinema introduced a 20p ticket donation to each transaction over the period of this one year appeal.

Published:2014 Type: case-study


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Britten Sinfonia's 'A Tenner for a Tenor' campaign

Britten Sinfonia is the UK’s flagship chamber orchestra. In 2010 the orchestra launched a nine-month campaign called ‘A Tenner for a Tenor’ with the aim to generate support for a commission from acclaimed British composer Jonathan Dove, for a chamber ensemble and solo tenor voice. It was the first time Britten Sinfonia had used a crowdfunding approach to fundraising with a single donation of £10 to help commission this piece of work. This case study describes in detail the campaign and how it has sparked a new approach for Britten Sinfonia’s fundraising programme, with crowd-funding now embedded within the orchestra’s …

Published:2014 Type: case-study


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Getting your supporters to invest in newly commissioned works

Birmingham Contemporary Music Group (BCMG) is one of Europe’s leading ensembles - performing new and 20th century music, and regularly commissioning new works from living composers from the UK and abroad.  Over 20 years ago the BCMG launched its 'Sound Investment' scheme that allows people to invest in the commissioning costs of new work. Since 1991 £300,000 has been raised supporting over 65 Sound Investment premieres. This case study describes the process and benefits of participating in the Sound Investment scheme.

Published:2014 Type: case-study


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