CultureHive > Tags > impact
19th July 2013 Sara Lock

Resources tagged with "impact"

The Libraries Taskforce: Evaluation workshops resource pack

In March 2019 The Audience Agency delivered a series of evaluation workshops for libraries, commissioned by the DCMS Libraries Taskforce and supported by Arts Council England.  Four workshops were delivered across England; in the North West, North East, South West, and London / South East regions.  This Resource Pack brings together the evaluation workshop slide set and notes, themed resource links and key guides and reports.

By The Audience AgencyPublished:2019 Type: guide-toolkit


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Delivering game-changing impact

Today, the very existence of our organisations has audiences at its heart. Whether through choice or originally through circumstance, audiences have become part of our business model but more importantly they have to be part of our philosophy. How do we develop audiences now and how we might do it in the future? How can we build broader, wider, deeper relationships in order that we also meet our organisation’s own artistic, social and financial objectives? This opening keynote presentation from AMA conference 2014 set the scene for a conference that aimed to explore and find the answers to some of those …

Published:2014 Type: article


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The changing face of business sponsorship

The arts have a much richer role to play within a modern, competitive and sustainable business environment. This guide sets out how arts organisations can create new relationships with businesses and achieve a more varied set of outcomes.

Published:2014 Type: guide-toolkit


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Measuring the value of business support

Arts & Business has developed a framework to measure the benefits of arts-business partnerships. Two case studies demonstrate how the framework measures inputs, outputs and community and business impacts.

Published:2014 Type: case-study


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How to measure return on investment (ROI)

Increasingly, cultural organisations and commercial sponsors are evaluating the impact of their partnerships – the return on investment. This factsheet explains the indicators – the outputs, outcomes and impacts that can be measured and evaluated during the life of a sponsorship partnership. It includes four case studies in different sectors of the arts.

Published:2014 Type: guide-toolkit


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Building creative capital through the arts and cultural education

This paper by Dr Dennie Palmer Wolf and Dr Steven Holochwost from US cultural consultancy WolfBrown draws on new understandings of creativity, as well as a number of WolfBrown projects, to suggest that a focus on building creative capital is a powerful way to think about planning for, executing, and measuring the impact of the arts and culture. By way of example, they examine how this framework has informed and energised one of the most active sectors of WolfBrown’s work: arts and cultural education. They begin by considering what ‘creative capital’ means in its broadest sense and argue the case …

Published:2014 Type: article


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Understanding and measuring the value of the arts

How can arts organisations measure if they have an influence on the quality of life that they might want? In this keynote speech we are shown a participative process in six stages that makes any impact visible and recognises the intangible value of arts activity and its contribution to the quality of life.

Published:2013 Type: research


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Measuring the intrinsic impact of the arts

With plenty of anecdotal evidence of the benefits of the arts, this is a detailed account of a study exploring how it is possible to measure how people might be changed by an arts experience. Alan Brown discusses the design of the study, data collection, the results (intellectual stimulation, spiritual value) and the implications for the arts.

Published:2013 Type: article


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Building the evidence for culture and health

Organisations are more readily working in partnership to create various initiatives and approaches to improve health and well-being.  Whilst cultural organisations are committed to this there is a need to evidence the impact and efficacy of work with health sector organisations. This publication is split into three sections. The first includes a model of well-being and recommendations for evidencing the benefits of culture and health relationships. You'll also find case studies and exemplar projects from the northwest region who have undertaken evaluation to form a body of proof. The second includes advice on promoting your work, informing strategy and investment, …

Published:2013 Type: research


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Can arts organisations help to deliver meaningful environmental change?

Is strong leadership from the cultural sector the key to changing attitudes and behaviours in relation to the environment? This paper articulates the challenge faced by those working in cultural organisations to raise awareness of the issues surrounding climate change, and to generate programmes of work that can make a real difference to the ways in which we live our lives.

Published:2013 Type: research


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How Innovation Technology is changing business

This comprehensive report looks at the burgeoning Innovation Technologies (IvT) sector and how such systems as eScience, modelling, stimulation and visualisation technologies along with virtual and rapid prototyping are helping shape the face of innovation across all business models along with the impact of this on public institutions in relation to leadership and business strategies going forward. Arguing that IvT will have a big an impact as the industrialisation of nations, across all industries that we must be aware of the what these are, and how we can utilise them effectively.      

Published:2013 Type: article


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Understand the potential of open studio events and how to invest in them

This publication demonstrates the value of open studios; for artists, but also for local arts, economic and social development strategies. It introduced key findings and insights from research, offered a range of successful case studies and provided a listing of events from around England. The aim is to help event organisers and their supporters to better understand the potential of open studios and to make the case for investment in these and other, similar types of artist-led festivals and events.

Published:2013 Type: research


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Impacts of a live performance

Assessing the Intrinsic Impacts of a Live Performance is an effort to define and measure how audiences are  transformed by a live performance. The study’s research design consisted of a pair of questionnaires – one administered in-venue just prior to curtain, and the other sent home with the respondent and mailed back. The first questionnaire collected information about the audiences’ mental and emotional preparedness for the performance. The second questionnaire, investigated a range of reactions to the specific performance, including captivation, intellectual stimulation, emotional resonance, spiritual value, aesthetic growth and social bonding.

Published:2013 Type: research


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Practical guide to researching economic benefits for arts and cultural organisations

This practical guide takes a look at why arts and cultural organisations might want to measure economic benefit and gives a decision tree to follow to decide on the best method to adopt. Each of the four methods suggested is then discussed in detail, together with case studies of organisations that have used it. It finishes with links to toolkits and further reading to help organisations understand the subject and practice.

Published:2013 Type: guide-toolkit


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The impact of folk festivals

This report looks at the impact of the folk festival and provides some key findings about festival goers, funding, programming, partnerships and ticketing.

By Morris Hargreaves McIntyrePublished:2013 Type: research


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Veterans Reunited education learning programme at Imperial War Museum

This study evaluated a major learning programme, and assessed how the exhibition and wider programme delivered engagement, innovative formal and informal (including digital) learning opportunities, personal development, diversity of audience, intergenerational interaction, and new perspectives. Societal impacts and legacies were identified, with clear recommendations including: evaluation and partnership delivery models; involving young people; harnessing the power of intergenerational learning, and promotion of resources. The Veterans Reunited Programme spanned generations to commemorate the Second World War, and reached over 11 million people.

Published:2013 Type: research


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A literature review of architecture and design impacts

Developed to inform new design to improve quality of life in Scotland, this literature review explores national and international evidence of the social, economic and environmental impact of architecture and design.

By Morris Hargreaves McIntyrePublished:2013 Type: research


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Measuring the impact of culture in Shropshire

The study develops locally relevant indicators and measures to prove the value of culture, with particular reference to central and local government agendas including: Quality of Life and Shared Priorities (commissioned by Shropshire County Council). These locally relevant indicators relate to the impact and outcomes of Cultural Services' actions across healthy lifestyles, community safety and quality of life in local communities. The report summarises existing practice, details implications for relevant indicators for the county, provides a policy context, and details best practice.

Published:2013 Type: research


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Visitor behaviour and engagement in the museums and heritage sector

This document brings together a vast body of research and experience to demonstrate how research can develop museums’ and galleries’ ambitions, vision, models and methodologies to enable a much more meaningful measure of impact and value.

By Morris Hargreaves McIntyrePublished:2013 Type: guide-toolkit


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The impacts of an immersive learning programme at Imperial War Museum

The study reviewed the immersive and experiential learning programme for young people – Their Past Your Future (TPYF). It evaluated how direct engagement with people, places and objects impacted on a personal and societal level, and how it enhanced knowledge for young people and educational institutions. It also explored impacts on the Imperial War Museum itself.

Published:2013 Type: research


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The impact of the arts in Birmingham

A study to identify the economic contribution of the main arts organisations to the Birmingham economy and the impact they have on the image, profile and perceptions of the city and wider West Midlands region.

By Morris Hargreaves McIntyrePublished:2013 Type: research


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Evidence in Making the Case for Museums, Libraries and Archives

This report highlights the evidence for the importance of museums, libraries and archives. It does so by understanding their role delivering public value. This document identifies how museums, libraries and archives have adapted to the changing demands of the public whom they serve, and have asserted themselves as providers of knowledge and inspiration. The report: Demonstrates how popular the sector is with its public and tourists. Shows how it is trusted by politicians to deliver on social and economic agenda, and has been successful. Proposes that the value that the sector contributes can be developed and reconsidered in terms of public and cultural value. Shows how museums, libraries and archives …

Published:2013 Type: research


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Measuring the impact of theatre on wellbeing

The aim of this handbook is to help theatre organisations understand how audiences experience their work. It presents a new model for describing the audience experience, along with standard survey templates and guidance on how to use them in the context of a project evaluation.

Published:2013 Type: guide-toolkit


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Access to contemporary visual art

Free access to museums hugely increased visitor figures but there are still correlations between socio-economic status and the likelihood of attendance at arts and cultural events and while numbers of visitors increased, their profile remained relatively static. This paper argues that school education ignores visual literacy and points out that the government's description of creative industries omits painting, sculpture or other forms of individual visual creation. It discusses new ways of measuring impact of visual art that concentrate on the individual rather than group response and discusses public value of art.

Published:2013 Type: article


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Understanding the drivers, impact and value of engagement in culture and sport

Report which explores new methods for determining the value of engagement in culture and sport, provides evidence on what works and develops a theory and working model of engagement to inform policy decisions.

Published:2013 Type: research


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Capturing cultural value: How culture has become a tool of government policy

John Holden’s Capturing Cultural Value: How Culture has Become a Tool of Government Policy (2004), published by the think-tank, DEMOS, proposes ways of valuing culture other than the instrumental. This document (and seven further commentaries) explore various issues raised by Holden.

Published:2013 Type: article


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Assesing the impact of folk festivals

A report highlighting the findings of a major research study that elicited responses from 4,294 adults during the summer of 2002, supported by a series of depth interviews with those working in the festivals sector, and quantitative audience data gathered from 31 festivals.  With analysis of the economic and social impacts of folk festivals, the needs of festival organisers, artistic and audience development practices, and recommendations for future development, this is a must read for anyone working in the folk music or festivals sector.

Published:2013 Type: research


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The impact on volunteers: Liverpool European Capital of Culture

Liverpool hosted the European Capital of Culture in 2008. This report seeks to explore the impact of being a Liverpool 08 volunteer, in particular the ways in which being involved affected their cultural interests and levels of participation in cultural activity. It explores whether volunteers' personal aspirations have been met, and what changes they have experienced as a result of their participation.  

Published:2013 Type: research


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Values and benefits of heritage: a paper by the Heritage Lottery Fund

In this Heritage Lottery Fund annual research review, key information from a range of external relevant research reports is presented. Structured around the values and benefits of heritage, you'll find topics such as public attitude towards heritage, quality of experience, and social and economic impact.  

Published:2013 Type: research


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An evaluation of the Greater Manchester strategic arts fund

The Greater Manchester Strategic Arts Fund was established in 2004 and aimed to broaden access to - and raise the quality of - the arts experience across ten local authorities. This article provides an overview of the eight different cross-authority projects, along with the key outcomes and impacts found during the project evaluation.

Published:2013 Type: article


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The economic impact of museums and galleries

Make a strong case for your organisation with key facts about the economic impact of museums and galleries in this handy guide.

By Museums AssociationPublished:2013 Type: guide-toolkit


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The impact of free entry to museums

Following a commitment by the Secretary of State for Culture in 2001, all  national museums and galleries who had been charging for admission returned to a free entry system. MORI had worked for many years with a number of national institutions, conducting surveys among visitors, potential visitors, friends, and other stakeholder audiences. This research report outlines their findings about the impact that introducing free entry had on these museums. It also considers whether it was many more people visiting museums and galleries - or just the same people visiting more frequently.  

Published:2013 Type: research


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Comprehending, creating and communicating value

Considers how cultural sector business models will develop in response to the changing roles of the expert, the market and the public in the current cultural landscape. This article provides two viewpoints on the role that arts marketing professionals have in comprehending and delivering public value. John Holden explores the need to understand value from a range of different perspectives in order to start to square artistic vision with engaging audiences; Tim Baker explores how arts organisations can create and package relevant value in order to engage a diverse range of people with the arts.

Published:2013 Type: article


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Building a value framework to assess the success of cultural projects

Learn how the Barbican's marketing director, working together with the artistic director and financial director, created a Value Framework model for the venue. Designed to assess artistic projects across a variety of measures, some financial, some relating to audience development, some relating to environmental issues, this model enabled the Barbican to attach a real value to artistic projects over and above a simple per-seat subsidy model. The document considers how we can strategically measure the value of an arts project, and reviews how successful the Barbican's model has been.

Published:2013 Type: guide-toolkit


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The story of how the arts can make a difference to quality of life told through the voices of participants.

This booklet takes look at the work of Liverpool Arts Regeneration Consortium (LARC) in North Liverpool and how the various organisations involved are impacting on the life of the residents through engagement in the arts. It reveals how, within the framework of Liverpool’s 2010 Year of Health and Wellbeing; the arts can make a distinct contribution to people’s quality of life. We hear direct from those involved what the experience was like for them and how it has made a difference to their cultural lives. Part two provides an insight into the long standing cultural community in North Liverpool and how the …

Published:2013 Type: case-study


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What are economic impact studies and how should you approach one?

This overview explains what and economic impact study is, what it measures, and the benefits and drawbacks of the model in evidencing the value of the arts and cultural sectors – useful for fundraisers, development professionals and in advocacy. It explains terminology and what to watch out for if commissioning a study.

Published:2013 Type: article


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A look at the impacts of 15 year’s of Lottery funding for ‘good causes’ including arts and culture

This report presents research into the impact Lottery funding of good causes – including arts and culture projects – has had in the 15 years since it was established. It covers such regeneration, the economy, natural environment, employment and enterprise, visitor activities, stronger communities, health and well-being. It concludes “strip away all the projects that National Lottery money has made possible over the last decade and a half, and Britain would be a sadder, poorer and greyer place.” Research shows the breakdown of how the money was distributed, size of grants, and includes several case studies that demonstrate the impacts.

Published:2013 Type: research


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A detailed study of the impact of the press on Liverpool pre 2008

This report presents a broad and detailed analysis of the impact of the press on the City of Liverpool and analyses developments in the repositioning of Liverpool as a ‘world class’ city in the context of its nomination as European Capital of Culture (ECoC). The report covers UK national press coverage that refers to Liverpool in the years, 1996 (before the bid process), 2003 (the bid and nomination) and 2005 (event preparations).  

Published:2013 Type: research


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The impact of heritage tourism in the North West

CultureNorthwest present a research summary containing statistics on the impact of heritage tourism in the North West. Provides details that are useful for benchmarking and reporting, and includes figures on investment and funding, staff,  visitor spend, reasons for visiting and provision. Includes data from Mintel Days OutLeisure Intelligence, North West Reion STEAM Report and NWDA Visitor & Spending survey.

Published:2013 Type: research


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How to demonstrate and measure the value and impact of museums and galleries

This keynote from the Museums and Galleries Marketing Day: 2010 ask the question, If our museums and galleries are to be seen as more than just a ‘good day out’, then what do we as marketers need to do to convince people outside of our venues and outside of our sector that we are a force to be reckoned with? The case studies look at partnership work in Manchester and the North West that aimed to prove the potential impact that culture can make on the economic, social, health and well-being of its communities and citizens.

Published:2013 Type: case-study


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How cultural experiences impact audiences and visitors

Considers how people can be transformed by cultural experiences, by looking at a case study showing the process and findings of a year-long pilot study of the impacts of arts events across seven major arts organisations in Liverpool.

Published:2013 Type: case-study


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