CultureHive > Tags > heritage
19th July 2013 Sara Lock

Resources tagged with "heritage"

14-18 NOW: Summary of Evaluation

This report by Josephine Burns based on documents and data analysis by Morris Hargreaves McIntyre, summarises 14-18 NOW’s five-year programme and tells the story of a unique undertaking that brought together art and heritage with a vision ‘to support the creation of artworks by contemporary artists, to engage and stimulate the UK public in fresh and engaging ways that will lead to new perspectives on the First World War and its resonance today.’

By Josephine Burns, Morris Hargreaves McIntyrePublished:2019 Type: research


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Purposeful Participation. A Field Guide and Toolkit for Cultural Intrapreneurs.

This Field Guide is the final output of The Future Of Cultural Heritage: a year-long collaborative innovation process convened by the New Citizenship Project, working with a cohort of twelve individuals from six organisations across the sector.

By New Citizenship ProjectPublished:2019 Type: guide-toolkit


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AIM Hallmarks of Prospering Museums

A framework that brings together the key characteristics of best practice and describes the set of behaviours that make heritage organisations prosper and thrive.

Published:2015 Type: guide-toolkit


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Continuously experimenting at the Eden Project

At the Eden Project they 'flex' the product to meet their various visitor profile needs. They take risks with this policy of flexing the product and inventing new things. Andy Jasper from the Eden Project gave a keynote presentation exploring this policy and how they evaluate and make decisions based on that.

Published:2014 Type: article


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How cultural heritage organisations can work with the web

Since 2000 the use of the social web has increased very rapidly in cultural heritage organisations. This report summarises the barriers which have been identified in exploiting its potential and then focuses on the opportunities for social networking and community participation online. It includes examples of how the web can be used to provide or improve access, continuing professional development, education and outreach, marketing and promotion and more.

Published:2013 Type: research


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Heritage retail: museum and gallery shops

Heritage retailing has come a long way in the past few years as museums and galleries rely more heavily on their commercial income streams to bolster budgets. In this article, Michael Richards explores the different marketing methods that can be used to drive traffic to the museum and gallery shop and increase overall profitability, whilst reflecting that the shop is one of the strongest marketing tools an organisation can possess.

Published:2013 Type: article


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Engaging audiences remotely – beyond the locative experience

This article looks at how cultural centres can engage those who are unlikely to visit their venue in person. Using digital tools, arts and cultural organisations can go 'beyond the locative experience' in profound ways. Focusing in particular on the website, the author examines how to overcome geographical marginalisation and building national and international audiences for 'local' venues. The article also considers the topic of building an online community.

By Caroline GreenerPublished:2013 Type: article


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The impact of culture on the northwest economy

Demonstrating the economic impact of culture has become increasingly more important. This study examines how culture is an integral part of the whole economic renaissance strategy to enhance growth and wealth across the northwest. You'll find facts and figures along with supporting case studies to demonstrate the impact of the creative industries, regeneration, arts, museums, libraries, archives, heritage, sport and the tourist economy.

Published:2013 Type: research


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Visitor behaviour and engagement in the museums and heritage sector

This document brings together a vast body of research and experience to demonstrate how research can develop museums’ and galleries’ ambitions, vision, models and methodologies to enable a much more meaningful measure of impact and value.

By Morris Hargreaves McIntyrePublished:2013 Type: guide-toolkit


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New ways of engaging audiences with historic collections through user-generated interpretation

This paper provides a short overview of the HLF-funded Pre-Raphaelite Experiment, where Manchester Art Gallery trialled new ways of engaging audiences with historic collections through user-generated interpretation. The year-long programme brought families, community groups, schools and volunteers together to re-evaluate one of the city’s highly valued but potentially insufficiently-understood cultural assets. In a significant departure to the Gallery's standard approach to interpretation, one room was transformed into an evocative environment designed to focus responses on four key Pre-Raphaelite work in a more collaborative dialogue.

Published:2013 Type: case-study


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Participation and engagement in cultural activities

What are the key drivers for participation in with heritage sites? How frequently do people engage with the museums and galleries through participation?  How can libraries deepen relationships with participants?  This analysis of findings across these four important strands of the cultural landscape offers key findings, core data and modelling to help you plan your participation engagement strategies. This document is an analysis of the Taking Part Survey.

Published:2013 Type: research


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Values and benefits of heritage: a paper by the Heritage Lottery Fund

In this Heritage Lottery Fund annual research review, key information from a range of external relevant research reports is presented. Structured around the values and benefits of heritage, you'll find topics such as public attitude towards heritage, quality of experience, and social and economic impact.  

Published:2013 Type: research


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The impact of heritage on cultural tourism

This advocacy material demonstrates the impact of heritage on cultural tourism in the northwest of England. You'll find key statistics including economic impact, demographics of cultural tourists, and how heritage impacts on the length of stay.

Published:2013 Type: research


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Evaluation of the northwest heritage tourism programme

The Heritage Tourism Programme was hosted by Culture Northwest on behalf of the Northwest Regional Development Agency and English Heritage. This is an evaluation of the project at the end of its three year term which identifies its outputs and outcomes, demonstrates whether measures of success have been met, and makes recommendations for the future. In particular it includes an assessment of the Heritage Tourism Improvement (grant) Scheme and the work of the Heritage Tourism Executive.     

Published:2013 Type: research


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Museums as a catalyst for regeneration

Museums are now playing a role in community development and are increasingly becoming a catalyst for regeneration. They have become places that bring together different community groups, develop skills and address social issues. Somewhere the community can have a voice through collections relevant to them. This document brings together research from the likes of Morris Hargreaves McIntyre, Demos, National Museum Directors Conference, Heritage Link, English Heritage, Historic Houses Association, National Trust and Heritage Lottery Fund to give an overview of the value of Museums to communities.

Published:2013 Type: research


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The importance of museums and heritage to tourism

This article provides an overview of how Museums play a crucial role in the success of UK tourism by attracting millions of international and domestic visitors. The figures bring together key data from multiple sources such as the Association of Leading Visitor Attractions, Visit Britain, Deloitte and the Heritage Lottery Fund.

By Museums AssociationPublished:2013 Type: article


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Get to grips with what the Heritage Lottery Fund means by ‘audience development’ and how to use it in funding applications

These guidelines from the Heritage Lottery Fund explain what audience development is, why it is important to them, and why arts and cultural organisations and the people marketing and fundraising for them should take full account of the HLF’s priorities on audience development. The Guidelines then cover topics such as who takes part and who doesn’t, barriers to participation, factors driving participation, and gives a 5-step process to help museums, heritage sites and cultural organisations build audience development into what they do.

Published:2013 Type: guide-toolkit


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What influences attendance or non-attendance at heritage sites?

This investigation for English Heritage looked at what factors, such as health or access to transport, affect whether people are likely or not likely to visit heritage sites. Arts marketers and people looking to engage visitors with culture, especially outside urban locations, will learn which are the main motivating or limiting factors, including lack of facilities, exposure to heritage sites in childhood, ethnic background etc, that impact on visitor levels. Form this they can think about how to address the issues or how to communicate about their site in ways that address these barriers.

Published:2013 Type: research


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The impact of heritage tourism in the North West

CultureNorthwest present a research summary containing statistics on the impact of heritage tourism in the North West. Provides details that are useful for benchmarking and reporting, and includes figures on investment and funding, staff,  visitor spend, reasons for visiting and provision. Includes data from Mintel Days OutLeisure Intelligence, North West Reion STEAM Report and NWDA Visitor & Spending survey.

Published:2013 Type: research


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