CultureHive > Tags > Google Analytics
19th July 2013 Sara Lock

Resources tagged with "Google Analytics"

Google Analytics: Actionable Insight

This short guide by Devon Smith presumes you already have a working knowledge of Google Analytics and focuses on top tips for harnessing the true power of analytics and using them in meaningful ways to better measure your organisation’s digital goals.

By Devon SmithPublished:2017 Type: guide-toolkit


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Google Analytics health check

This resource, written by Mia Ridge in collaboration with Culture24, describes how to optimise your organisation’s Google Analytics account. It is aimed at staff that work on websites, or in public engagement or marketing. It does not assume any technical skills.

By Culture24Published:2015 Type: guide-toolkit


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An Arts Audiences Google Mentoring Report – Chester Beatty Library

Arts Audiences works within Ireland to build knowledge and expertise within the arts about audiences through a range of initiatives and training courses. Arts Audiences is funded by The Arts Council/ An Chomairle Ealaoin and is a partnership initiative of The Arts Council and Temple Bar Cultural Trust. The Google Mentoring scheme is a partnership between Google and Arts Audiences. Each year four arts organisations are selected to participate in the Google Mentoring scheme.  The scheme, which has been running since 2009, partners an expert from Google with each organisation to assist in developing their digital marketing. Over a four month …

Published:2014 Type: case-study


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Digital data – analytics are not just for nerds

In this article, Owen Buttolph, Business Analyst at MediaCom Edinburgh, discusses the importance of website analytics and provides a brief overview of two approaches to analysing digital data.

By Owen ButtolphPublished:2013 Type: article


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Effective search engine optimisation and online visibility for arts organisations

The Globe is a rural arts venue based in the town of Hay-on-Wye in Powys. It’s used for live music, theatre, art exhibitions, community groups, debates, workshops and as a general cafe/restaurant. Since relaunching its website, improving its search engine optimisation, user experience and digital marketing practices, the Globe has seen a dramatic change in its online presence. This case study describes the ways in which the Globe improved its online visibility.

Published:2013 Type: case-study


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Let's Get Real – How to evaluate online success

'Let’s Get Real' details the online analytics methodology, research and key findings of a major study into how arts and cultural organisations can evaluate online success. It suggests new ways to plan, invest and collaborate on the development of digital cultural activities. The guide explains how to define what you are trying to do online, and who you are doing it for; how to focus your online investment; how to recognise the value - and limits - of social media; how to question whether the web is enabling you to reach new audiences, and how to standardise methods of reporting …

Published:2013 Type: guide-toolkit


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Using Google Analytics to get better results from your marketing

Google Analytics can help arts marketers when developing a digital strategy and a digital marketing plan for their organisation. Learn about all the different tools that art marketers can use to help maximise the use of Google Analytics which can improve their marketing campaigns, increase customer engagement and a customers website experience. Please note the presentation referred to in the resource can now be found here.

Published:2013 Type: guide-toolkit


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How to take useful measures on social media and online activity

From realising what you want to achieve from your online and social media marketing activity, to setting measurable objectives and KPIs, to explaining some tools for how to measure them, this is a wise overview from an experienced consultant working in the commercial arena and with the Culture 24 digital measuring project. It will help cultural marketers build an holistic view of how their online and social media activity works and where it fits in their overall communications strategy.

Published:2013 Type: guide-toolkit


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"Follow me": How do we know if digital 'pull' marketing is working?

How do we know if online 'pull' marketing is working? Case studies from Contact Manchester, complemented by tips from Culture24 for using Google Analytics effectively.

By Jane FinnisPublished:2012 Type: guide-toolkit


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