CultureHive > Tags > front of house
27th November 2013 Sara Lock

Resources tagged with "front of house"

Implementing research and data capture for a touring company

Cheek by Jowl (CbJ) is an international theatre company, which operates in-house as an Associate Company at the Barbican Centre in London. As a touring theatre company, CbJ faces the ongoing challenge of trying to capture data, to refine and target their marketing activity, in the absence of any box office information. This case study describes how strategic planning has enabled CbJ to create a model for data capture that can be used when operating as a resident company in other venues thereby helping to develop a successful marketing campaign. 

Published:2013 Type: case-study


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Models for institutional co-operation

This report looks at what strategic alliances could be developed between organisations to achieve back-office cost efficiencies, and how these could be extended front-of-house to include more collaborative business models. It considers approaches to new kinds of artistic collaboration, establishing better connections to culturally diverse communities and organisations, and the development of imaginative federated fundraising strategies.

Published:2013 Type: article


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Gaining loyal visitors at BALTIC

Contemporary visual art is often ‘hard’ – it is not always pretty or easy to understand. For a contemporary art gallery to rely purely on the ‘face value’ impact of a piece to engage visitors and secure their return would be foolhardy

Published:2013 Type: case-study


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Audience Research: Cornerhouse Manchester

A summary of the findings of seven pieces of audience research:  Cornerhouse Audience Profiling Report  Cornerhouse Economic Impact Summary  In-Depth Interviews with Audience Members  Market Assessment  Online Survey of Cornerhouse Website Users  On-Site Survey with Visitors to Cornerhouse Manchester  Single Spies Mystery Shopping Research The research and recommendations were used to inform Cornerhouse’s marketing and communications strategy.

Published:2013 Type: research


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Data protection – a guide for the arts sector

February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible A guide designed to assist managers, box office, marketing and fundraising staff in operating procedures for dealing with customers and their data. It gives guidance on how to provide good customer service while complying with the spirit of the Data Protection Acts. It is designed explicitly to offer advice primarily about ticket sales situations. Customers are sensitive as to how they are treated. It is important that venues are seen to behave in ways which respect the public and the integrity of their information.

Published:2013 Type: guide-toolkit


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A tailor made approach to promoting the Edinburgh International Festival

In the year that the Edinburgh International Festival celebrated its sixtieth birthday, this presentation discussed how an understanding of audiences contributes to the development of the Festival brand, illustrating how in 60 years it has transformed a City not known for its festivals into one that attracts millions of visitors and generates over £200 million each year.

Published:2013 Type: guide-toolkit


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Subscription scheme benefits

Subscription schemes are used by major American institutions to sell theatre tickets in bulk. These schemes often act as a starting point for increasing customer loyalty – by encouraging customers to attend more frequently, it is hoped that they will eventually become a friend or a donor. Consultant Debbie Richards explains the benefits of this approach and how ticket bundles have boosted sales at Bolton Octagon, one leading regional venue.

Published:2013 Type: article


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The experience of Bay Chamber Performing Arts in analysing and altering their pricing structure

This case study sets out for arts marketers and box office managers the analysis done on existing and past ticket prices and purchaser patterns, and the changes made to increase the percentage capacity of tickets sold.

Published:2013 Type: case-study


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Regional audience and visitor profile in the Black Country

Organisations can learn a lot about their current and potential audiences through profiling. This project uses data from eleven different organisations in the Black Country to identify and understand the arts engagement behaviour of audiences across a common catchment area. It identifies hot spots of cultural engagement which could be further penetrated, as well as demonstrating the potential for audiences who are not currently attending or participating - but have a propensity to do so.  

Published:2013 Type: research


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How to design effective e-mail marketing campaigns

Purple Seven’s Vital Statistics box office analysis system is the starting point for this presentation to the AMA New Media Marketing Day, on creating the best email marketing campaigns. It covers such aspects as why use email, driving visits to your website, boosting email sign-up rates, best practice in design for an email, the use of mages, how to adapt for mobile devices, and monitoring your email effectiveness.

Published:2013 Type: guide-toolkit


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Panning for gold

February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible A guide to collecting valuable audience information in ticketed organisations from box office data and desk research.

Published:2012 Type: guide-toolkit


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