CultureHive > Tags > festivals
19th July 2013 Sara Lock

Resources tagged with "festivals"

Behind the Scenes: Dorset Moon – one small step to giant success

In the final of three blogs looking behind the scenes at a major project across Dorset, arts marketer, Director of storytelling agency, Storiie and AMA member Laura Mulheron takes us through the final phase of Dorset Moon featuring Luke Jerram’s Museum of the Moon.

By Laura MulhernPublished:2019 Type: blog


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Behind the Scenes: To the moon and back – the collaboration of arts organisations to reach new heights

In the second of three blogs looking behind the scenes at a major project across Dorset, arts marketer and AMA member Laura Mulhern explores the importance of collaboration and partnerships.

By Laura MulhernPublished:2019 Type: article


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Behind the Scenes: Bridging the gap between tourism and culture

Laura Mulhern, arts marketer for Dorset Moon and AMA member, takes us through how three festivals in Dorset came together for the first time to  produce a joint festival - Dorset Moon. Featuring Luke Jerram's internationally acclaimed Museum of the Moon a key objective of the collaboration was to bridge the gap between tourism and culture.

By Laura MulhernPublished:2019 Type: case-study


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OutdoorArts UK

Can you tell our readers a bit about what you do?   OutdoorArtsUK is a national membership and strategic organisation that aims to bring together the many diverse parts of the Outdoor Arts sector.   OutdoorArtsUK celebrates the wonderful work, amazing talent and tremendous achievements of the brilliant individuals, companies and organisations working in this most accessible of art forms.    What is the best way for people to approach you?   We can be contacted via email: info@outdoorartsuk.org or phone: 020 7388 9767    What makes your  organisation  stand out? How do you make a difference to the sector?   We are a member focused organisation; our Board is elected from the membership by the membership. We are …

Published:2019 Type: blog


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Outdoor Arts Audience Report 2018

This report has been produced by The Audience Agency in partnership with Outdoor Arts UK. “The work challenges and entertains; it is our most inclusive and empowering art form; it captivates communities and inspires innovation and cohesion.” Outdoor Arts UK

By The Audience Agency, Outdoor Arts UKPublished:2018 Type: research


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Repositioning Liverpool Arab Arts Festival results in audience growth

Rachael Biggs from Nonconform describes how they repositioned the UK's longest running and biggest annual celebration of Arab arts and culture.

By Rachael Biggs, NonconformPublished:2017 Type: case-study


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Young Norfolk Arts Festival

Learn how Young Norfolk Arts Festival has built up a festival from scratch and created opportunities for young people.

By Young Norfolk Arts FestivalPublished:2016 Type: case-study


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Culture Works East: engaging young people in the arts

Gain inspiration for working with festivals to engage young people in the arts.

By Elli Chapman, Culture Works EastPublished:2016 Type: case-study


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Festivals Mean Business 3: A Survey of Arts Festivals in the UK

In 2000, the British Arts Festivals Association (BAFA) commissioned its first economic impact study into the UK arts festivals sector. Festivals Mean Business (FMB1) established a snapshot of the sector and proved invaluable in demonstrating the economic and cultural contribution that festivals make to the UK. In 2002, an update, Festivals Mean Business II (FMB2), showed how the arts festival sector had changed since 2000. In 2007, sam was commissioned to undertake the next stage of research - Festivals Mean Business III (FMB3). The purpose of this was to build upon the previous studies, to provide an up-to-date picture of the UK arts …

Published:2015 Type: research


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Producing an audience-focused festival

Luoghi Comuni 2014 - “Play with us” was the sixth edition of a festival organised each year by Etre Associazione (a network of Italian performing arts companies).  The 2014 festival took place in Mantova.  Participating companies were given the remit of producing (or adapting) theatre that would bring performers closer to their audience to create intense experiences.  Productions were performed in unconventional spaces (eg coffee shops, dressing rooms) in a town that was not accustomed to presenting such theatrical experiences – as such WOM was particularly powerful producing some challenges for the festival team. This case study was written by …

Published:2014 Type: case-study


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Producing a ‘theatre in the home’ festival

Luoghi Comuni 2011 - “Teatro In Casa” was the third festival organised by Etre Associazione, a network of Italian performing arts companies.  The 2011 festival took place in Como and was focused on the long-standing Italian tradition of ‘theatre in the home’. This case study outlines the key objectives and activities of the festival together with the outcomes that came with producing a festival based solely on theatre in the home. It was written by audience development intern Erica Bernardi, supervised by Etre Director, Fabio Ferretti.  More information is available at http://www.dionisi.tv/etre.html.

Published:2014 Type: case-study


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Community engagement through festival projects

Community engagement is a core part of the Mackay Festival’s planning and programming, with events such as the Bobcat Ballet bringing new audiences to the arts. This case study demonstrates some of the learnings from years of community engagement activity.

Published:2014 Type: case-study


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Manchester Literature Festival’s 2013 digital marketing campaign

The Manchester Literature Festival has taken place every October since 2006 and is the city’s largest literary event. In this case study, Kate Feld describes the Festival's 2013 online digital marketing campaign, which included e-newsletters, Facebook, Twitter and blogging. The success of this campaign, particularly its social media activity, contributed to the Festival attracting a larger and more diverse audience, with increased engagement with the event.

Published:2014 Type: case-study


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Building a loyal online community

JustSoFestival is an annual weekend-long camping festival for children and their families. Since the first festival in 2009, it has almost doubled in size, from a capacity of 2,600 in the first year, to a sell-out of 5,000 in 2013.  With no money for advertising, the festival has grown through online and offline word-of-mouth. In this case study, Katie Moffat speaks to Rowan Hoban, co-founder of JustSoFestival, about the ways in which the organisers' online activity - website, Facebook and Twitter - has been utitlised to promote the festival.

Published:2013 Type: case-study


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Making media connections at the Celtic Connections festival

From humble beginnings the Celtic Connections festival has grown from a single-venue event to a network of performances by an impressive array of international and local artists. The fundamental aim of the festival is to build connections, networks and relationships through traditional music and culture. This ethos of connecting networks is also reflected in the management of the event.

Published:2013 Type: case-study


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Towards an organisational development model for festivals

Why do some festivals thrive, while others fail? Knowing what is likely to go wrong is a good first step to avoiding problems and creating a sustainable organisation. This study looks at a lifecycle model of organisational development and applies it to Buxton Festival, to see if the forecasts used in the commercial sector can also be applied to the arts.

Published:2013 Type: guide-toolkit


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Promoting culture with ambient advertising – and dinosaurs

Ross Perth, head of marketing at Edinburgh International Film Festival (EIFF), shares this case study on ambient advertising. During the 2013 EIFF, Ross used crushed cars, strategically placed around Edinburgh, to promote a festival screening of Jurassic Park. Ross discusses how the idea came to mind only a matter of weeks before the screening.  A hugely successful approach to ambient advertising that just took a bit of passion and persuasion – tickets sold in a matter of hours after the crushed cars descended on Edinburgh.

By Ross PerthPublished:2013 Type: case-study


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Audience research for a London arts festival

This report summarises the findings of research carried out on Showtime - London's outdoor arts festival, held as part of the London 2012 Cultural Olympiad. It includes the results of a major face-to-face audience survey of more than 2,100 people, as well as an estimation of the total size of attendance. Includes an analysis of attendees' MOSAIC profiles and demographic breakdowns.

Published:2013 Type: guide-toolkit


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Audience feedback from the Showtime festival

Showtime was the Greater London Authority's outdoor arts festival as part of the 2012 Cultural Olympiad. This document looks at the findings of qualitative research into the audiences who attended, including changing perceptions of art and culture, how it impacted the area, and whether people would attend similar events in future.

Published:2013 Type: research


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Building a community and maintaining momentum with a biennial event

The Manchester International Festival (MIF) is a biennial international arts and culture festival with a focus on original new work. In this case study, Katie Moffat, social media and digital communications consultant, speaks to Robert Martin, digital marketing manager at MIF about the Festival's digital marketing strategy. To level off the peaks and troughs of audience engagement associated with biennial events, the MIF engages with its online communities - its blog, Twitter account and Facebook page - all year round, not just immediately before or during the festival.

Published:2013 Type: case-study


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Canterbury Festival on audience development

Canterbury Festival is an annual international arts festival that runs for two weeks every October. As well as programming national and international performance during those two weeks, the Festival strives to maintain a year-round presence by supporting new projects and the wider arts scene in East Kent. This case study describes how the Festival's Prosper project raised awareness through supporting experimentation and collaboration to widen the Festival’s engagement within the cultural sector in the region.

Published:2013 Type: case-study


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Researching audiences at outdoor events and festivals

The toolkit and guidelines for audiences at outdoor events and festival aim to provide a framework to measuring and evidencing the impact of an outdoor event. The guidelines provide practical advice for audience research at un-ticketed cultural festivals and other events in the following sections: research principles, data collection methods, evidencing success, estimating audience size, questionnaires and surveys, working with volunteers and assessing economic impact.

Published:2013 Type: guide-toolkit


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Live streaming productions for independent producers and small-scale venues

An evaluation of the approach Camden Theatres took in setting up paid live streaming for the Camden Fringe in 2010 and 2011. The report first outlines the issues for independent producers and small venues, and goes on to look at the tools available, and how they can work together to grow audiences through online video streaming. It considers who the audience is for digital work; how small-scale producers can use social media; how to set up virtual box office agreements,and the cost of live streaming kit. It also highlights how, through streaming and clever use of social media, new income and …

Published:2013 Type: case-study


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Discover the experience of We Play – the North West’s arts festival for London 2012 and the Cultural Olympiad

This evaluation of ‘We Play’ - the North West’s celebration of the London 2012 Olympic Games and Paralympic Games - presents a summary of the key outcomes and achievements. The evaluation measured success of the WE PLAY mission was: to create an ambitious and inspiring four year cultural project for young people and local communities in the North which builds on key regional strengths, celebrates the benefits of PLAY and leaves a sustainable legacy beyond 2012. The overarching objectives were organised around four themes: provision and product; participation; partnership; and profile. It includes short case studies with the evaluation results.

Published:2013 Type: research


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The impact of folk festivals

This report looks at the impact of the folk festival and provides some key findings about festival goers, funding, programming, partnerships and ticketing.

By Morris Hargreaves McIntyrePublished:2013 Type: research


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Building audiences through collaboration

This seminar looks at how we can build audiences, visitors and participants for the arts through collaboration and strategic working, covering four key areas: joint marketing, programming, infrastructure, and strategic development. Taking Festivals Edinburgh as a case study, it talks though developing marketing plans based on cross promotion with insight into the difficulties and challenges, the factors for success, the learning to date and how this approach can be used by others.  

Published:2013 Type: case-study


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The growth of the folk festival in cultural tourism

The folk festival scene is growing and is an essential part of the folk industry, providing performance opportunities, local employment, a market place for local products, a stimulus to local economies and audience development opportunities. This report looks at the rising impact of the folk festival on local economies and cultural tourism using research from a sample of over 4000 adult festival goers. It provides insight into audience demographics, access, experiences, investment and local economics.

Published:2013 Type: research


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King’s Cross: how cultural festivals can contribute to regeneration

How Create King’s Cross, London led a cultural programme of commissions, fringe activities, partner projects, community programme, training, and networking, supported by coordinated and research-led destination marketing to raise the profile of the area over time (milestone events rather than a one-off festival). Targeting local and inbound visitors, and especially early adopters, evaluation reveals the successes, challenges and lessons learned of a multi-partner strategy in a challenging location, including how it developed new audiences, started to create a new cultural destination and brand through good partnerships.

Published:2013 Type: case-study


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Assesing the impact of folk festivals

A report highlighting the findings of a major research study that elicited responses from 4,294 adults during the summer of 2002, supported by a series of depth interviews with those working in the festivals sector, and quantitative audience data gathered from 31 festivals.  With analysis of the economic and social impacts of folk festivals, the needs of festival organisers, artistic and audience development practices, and recommendations for future development, this is a must read for anyone working in the folk music or festivals sector.

Published:2013 Type: research


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Museums at Night 2012 – evaluation report

An evaluation report looking at the achievements of Museums at Night 2012. The document provides an overview of the project, how Culture24 delivers Museums at Night, why the scheme appeals to audiences and visitors, why it matters to museum venues, and how the project will move forward.

Published:2013 Type: guide-toolkit


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