CultureHive > Tags > festival audiences
16th December 2016 Sara Lock

Resources tagged with "festival audiences"

Behind the Scenes: Dorset Moon – one small step to giant success

In the final of three blogs looking behind the scenes at a major project across Dorset, arts marketer, Director of storytelling agency, Storiie and AMA member Laura Mulheron takes us through the final phase of Dorset Moon featuring Luke Jerram’s Museum of the Moon.

By Laura MulhernPublished:2019 Type: blog

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Behind the Scenes: To the moon and back – the collaboration of arts organisations to reach new heights

In the second of three blogs looking behind the scenes at a major project across Dorset, arts marketer and AMA member Laura Mulhern explores the importance of collaboration and partnerships.

By Laura MulhernPublished:2019 Type: article

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Behind the Scenes: Bridging the gap between tourism and culture

Laura Mulhern, arts marketer for Dorset Moon and AMA member, takes us through how three festivals in Dorset came together for the first time to  produce a joint festival - Dorset Moon. Featuring Luke Jerram's internationally acclaimed Museum of the Moon a key objective of the collaboration was to bridge the gap between tourism and culture.

By Laura MulhernPublished:2019 Type: case-study

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Outdoor Arts Audience Report 2018

This report has been produced by The Audience Agency in partnership with Outdoor Arts UK. “The work challenges and entertains; it is our most inclusive and empowering art form; it captivates communities and inspires innovation and cohesion.” Outdoor Arts UK

By The Audience Agency, Outdoor Arts UKPublished:2018 Type: research

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SQIFF Making the Festival Affordable

In this case study, Helen Wright from SQIFF (Scottish Queer International Film Festival) shares the impact of introducing a sliding scale ticketing system to the festival.

By Helen WrightPublished:2018 Type: case-study

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Repositioning Liverpool Arab Arts Festival results in audience growth

Rachael Biggs from Nonconform describes how they repositioned the UK's longest running and biggest annual celebration of Arab arts and culture.

By Rachael Biggs, NonconformPublished:2017 Type: case-study

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Producing an audience-focused festival

Luoghi Comuni 2014 - “Play with us” was the sixth edition of a festival organised each year by Etre Associazione (a network of Italian performing arts companies).  The 2014 festival took place in Mantova.  Participating companies were given the remit of producing (or adapting) theatre that would bring performers closer to their audience to create intense experiences.  Productions were performed in unconventional spaces (eg coffee shops, dressing rooms) in a town that was not accustomed to presenting such theatrical experiences – as such WOM was particularly powerful producing some challenges for the festival team. This case study was written by …

Published:2014 Type: case-study

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Audience research for a London arts festival

This report summarises the findings of research carried out on Showtime - London's outdoor arts festival, held as part of the London 2012 Cultural Olympiad. It includes the results of a major face-to-face audience survey of more than 2,100 people, as well as an estimation of the total size of attendance. Includes an analysis of attendees' MOSAIC profiles and demographic breakdowns.

Published:2013 Type: guide-toolkit

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Audience feedback from the Showtime festival

Showtime was the Greater London Authority's outdoor arts festival as part of the 2012 Cultural Olympiad. This document looks at the findings of qualitative research into the audiences who attended, including changing perceptions of art and culture, how it impacted the area, and whether people would attend similar events in future.

Published:2013 Type: research

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Canterbury Festival on audience development

Canterbury Festival is an annual international arts festival that runs for two weeks every October. As well as programming national and international performance during those two weeks, the Festival strives to maintain a year-round presence by supporting new projects and the wider arts scene in East Kent. This case study describes how the Festival's Prosper project raised awareness through supporting experimentation and collaboration to widen the Festival’s engagement within the cultural sector in the region.

Published:2013 Type: case-study

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Researching audiences at outdoor events and festivals

The toolkit and guidelines for audiences at outdoor events and festival aim to provide a framework to measuring and evidencing the impact of an outdoor event. The guidelines provide practical advice for audience research at un-ticketed cultural festivals and other events in the following sections: research principles, data collection methods, evidencing success, estimating audience size, questionnaires and surveys, working with volunteers and assessing economic impact.

Published:2013 Type: guide-toolkit

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