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19th July 2013 Sara Lock

Resources tagged with "fans"

Orpheus – Effectively manipulating audience behaviour

For four weeks in April-May 2013, a new and fairly unknown company - Little Bulb - performed their show Orpheus at the Battersea Arts Centre’s Grand Hall. Orpheus is an unusual concept bringing together the Greek myth about Orpheus and the story of the legendary Jazz musician Django Reinhardt. In this case study, Katie Elston from the Battersea Arts Centre, describes the marketing campaign behind this production.

By Katie ElstonPublished:2013 Type: case-study

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A creative approach to engaging with audiences through social media

This case study gives an insight into the methods used by the RSC to engage with its audiences using social media and overview of how, using research as a starting point, the marketing team generated a high ROI using a creative approach to content and messages. It talks about how they worked with the team behind Matilda to give the RSC a new and more relaxed public face, concluding with mention of how they were able to track interactions in order to assess the impact and relate it back to the strategic aims.

Published:2013 Type: case-study

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Tate listen, learn and adapt to find a new way for audiences to engage digitally

This keynote provides an insight  into how Tate have listened, learned and adapted to review and redirect its online and social activity and found new and improved ways of engaging with its audience, taking them from 14,000 fans/likes to 140,000 on Facebook; and from 16,000 to 200,000 followers on Twitter. The team give an outline of how they achieved greater engagement with audiences through usability research, by building marketing campaigns with strong social media elements and using email and social networks.

Published:2013 Type: case-study

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The art of conversation

Transcript of a presentation on copywriting and creating ideas for the social web.

Published:2012 Type: article

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"Follow me": How do we know if digital 'pull' marketing is working?

How do we know if online 'pull' marketing is working? Case studies from Contact Manchester, complemented by tips from Culture24 for using Google Analytics effectively.

By Jane FinnisPublished:2012 Type: guide-toolkit

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Connecting and engaging

Transcript of a keynote on connecting and engaging with audiences, focusing on Brooklyn Museum.

Published:2012 Type: guide-toolkit

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