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19th July 2013 Sara Lock

Resources tagged with "facebook"

Going social (training video)

This training video explores how to integrate social media into your current marketing activity and how to build online communities. It will provide practical tips on using Twitter and Facebook and guidance on how to evaluate your success.

By Amy RushbyPublished:2016 Type: guide-toolkit


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Understanding Facebook Insights

This guide, commissioned by The Audience Agency from Culture24 as part of Audience Finder, takes you through each aspect of the Facebook Page Insights interface and explains what the graphs and tables mean and how they can be useful to you.

By Culture24Published:2015 Type: guide-toolkit


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Planning for social media during holiday seasons

First published on Idek a cultural marketing blog based in Sweden, this article provides a few tips on ensuring your organisation plans its social media presence during the summer holiday season to ensure you don't lose your audience's attention, and that small issues or emergencies can be dealt with swiftly and effectively.

Published:2014 Type: case-study


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An Arts Audiences Google Mentoring Report – Chester Beatty Library

Arts Audiences works within Ireland to build knowledge and expertise within the arts about audiences through a range of initiatives and training courses. Arts Audiences is funded by The Arts Council/ An Chomairle Ealaoin and is a partnership initiative of The Arts Council and Temple Bar Cultural Trust. The Google Mentoring scheme is a partnership between Google and Arts Audiences. Each year four arts organisations are selected to participate in the Google Mentoring scheme.  The scheme, which has been running since 2009, partners an expert from Google with each organisation to assist in developing their digital marketing. Over a four month …

Published:2014 Type: case-study


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A guide to fundraising via social media

Facebook, Twitter, YouTube, the mobile internet and online giving markets are all examined in this short guide on how to use social media for fundraising purposes. Facts, figures and features are shown in table format, together with points on why an arts organisation should get involved. Some digital fundraising examples are also provided.

Published:2014 Type: guide-toolkit


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Using film to promote the magic of libraries

Time To Read - a partnership of people working in 22 library authorities in North West England - shares its experience of commissioning a video to promote reading and libraries.

By Jane MathiesonPublished:2014 Type: case-study


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The V&A Channel: making and sharing short films

In March 2010 the Victoria and Albert Museum launched its online platform the V&A Channel to house an exciting and ever-changing output of high-quality films relating to the Museum and its activities.  The aim was to create a distinctive and compelling content provider, and bring the innovative approach and philosophy of the Museum's V&A magazine to film. This case study describes how the Channel has been developed and managed, and how the V&A uses the films in as many ways as possible to make the most of the content.

By Katie MoffatPublished:2014 Type: case-study


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Manchester Literature Festival’s 2013 digital marketing campaign

The Manchester Literature Festival has taken place every October since 2006 and is the city’s largest literary event. In this case study, Kate Feld describes the Festival's 2013 online digital marketing campaign, which included e-newsletters, Facebook, Twitter and blogging. The success of this campaign, particularly its social media activity, contributed to the Festival attracting a larger and more diverse audience, with increased engagement with the event.

Published:2014 Type: case-study


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Using social media to market library services

Since 2008 Manchester Library and Information Service has used social media including blogging, sharing photos/videos, tweets and Facebook to promote resources and activities and reach new audiences. Written by Sue Lawson from Manchester Library, with contributions from Linsey Parkinson (Heald), writer and marketing consultant, this case study describes how social media has helped Manchester Libraries to develop its relationships with customers, publishers, authors, librarians, and bloggers from Manchester and beyond.  

Published:2014 Type: case-study


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Building a loyal online community

JustSoFestival is an annual weekend-long camping festival for children and their families. Since the first festival in 2009, it has almost doubled in size, from a capacity of 2,600 in the first year, to a sell-out of 5,000 in 2013.  With no money for advertising, the festival has grown through online and offline word-of-mouth. In this case study, Katie Moffat speaks to Rowan Hoban, co-founder of JustSoFestival, about the ways in which the organisers' online activity - website, Facebook and Twitter - has been utitlised to promote the festival.

Published:2013 Type: case-study


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Digital data – analytics are not just for nerds

In this article, Owen Buttolph, Business Analyst at MediaCom Edinburgh, discusses the importance of website analytics and provides a brief overview of two approaches to analysing digital data.

By Owen ButtolphPublished:2013 Type: article


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Using social media to develop a broad range of audiences

This case study from Scottish Book Trust describes how they used social media to develop a broad range of audiences for Scotland’s first week-long national celebration of books and reading.  Working with a range of online and offline partners, Scottish Book Trust developed a Book Week Scotland brand voice for social media activity (Facebook saw a spike of activity as high as 10 times the normal activity).  Read on to find out more about the approach, the activity and the key lessons learnt.

Published:2013 Type: case-study


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Introducing Facebook hashtags

So, Facebook has launched #facebook.  So what?  This short article from MediaCom Edinburgh considers the difference between the Twitter hashtag and the Facebook hashtag.  How will Facebook’s complex privacy settings affect the success of the Facebook hashtag?  Read what one of the UK’s leading media planning and buying agencies has to say about it.

Published:2013 Type: article


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Building an engaged online community with zero budget

Indie Games: The Movie (2012) is a documentary film about the video games industry, made by Canadian filmmakers James Swirsky and Lisanne Pajot. This case study describes how the filmmakers created a marketing buzz around the film despite having no budget for marketing or advertising; the awareness of the film was entirely created via word of mouth. The process of making and distributing the film has been catalogued by Swirsky and Pajot on the film’s website.  It is partly from this blog post series that, with permission, the content for this case study has been taken.

Published:2013 Type: case-study


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Building a community and maintaining momentum with a biennial event

The Manchester International Festival (MIF) is a biennial international arts and culture festival with a focus on original new work. In this case study, Katie Moffat, social media and digital communications consultant, speaks to Robert Martin, digital marketing manager at MIF about the Festival's digital marketing strategy. To level off the peaks and troughs of audience engagement associated with biennial events, the MIF engages with its online communities - its blog, Twitter account and Facebook page - all year round, not just immediately before or during the festival.

Published:2013 Type: case-study


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Hyperlocal journalism and your cultural organisation

What is ‘hyperlocal’ journalism and how can it help you? Local websites and blogs can be both a useful source of information and also a vital link to communities for arts and cultural audiences as Sarah Hartley from hyperlocal experts Talk About Local explains in this guide.

Published:2013 Type: guide-toolkit


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Social media marketing tips from the independent retail sector

A story of successful tactical marketing in independent retail from a former arts marketer who opened her own greengrocer shop in 2010.

By Jan McTaggartPublished:2013 Type: article


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Pinterest for cultural heritage institutions – a case study

This case study by the Europeana Foundation focuses on how their end-user engagement programme explored the value of Pinterest for cultural heritage institutions. It looks at how they opened up data and content from five Europeana partners - the University of Barcelona, Biblioteca de Catalunya, the Swedish National Heritage Board, Varna Public Library and the Swedish Royal Armoury - and made collections visible that may otherwise not have been seen. The report also considers the social interactions the content created.

By Neil BatesPublished:2013 Type: case-study


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Facebook Timeline Checklist

Ensuring that you make the most out of your social network online presence; this clear and handy checklist of Facebook essentials is an easy to use practical guide to ensure that you have dotted every i and crossed every t to fulfill your online potential. Ideal to use for team discussions before you set up your Facebook page or as a routine stocktake to make sure you are not missing any of the essentials.  

Published:2013 Type: guide-toolkit


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Some ideas for using social media to connect with family audiences

These minutes from the Family Friendly Forum give an over view of discussion around using social media to talk to family audiences. The key points discussed are that not much research is available on how families use social networking, that it’s all about communicating not selling, and that some further action is needed to develop common twitter has tags and ways of highlighting useful content on facebook.

Published:2013 Type: article


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Tate listen, learn and adapt to find a new way for audiences to engage digitally

This keynote provides an insight  into how Tate have listened, learned and adapted to review and redirect its online and social activity and found new and improved ways of engaging with its audience, taking them from 14,000 fans/likes to 140,000 on Facebook; and from 16,000 to 200,000 followers on Twitter. The team give an outline of how they achieved greater engagement with audiences through usability research, by building marketing campaigns with strong social media elements and using email and social networks.

Published:2013 Type: case-study


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The art of conversation

Transcript of a presentation on copywriting and creating ideas for the social web.

Published:2012 Type: article


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