CultureHive > Tags > exhibition
19th July 2013 Sara Lock

Resources tagged with "exhibition"

How to…co-create an exhibition with your community

A step-by-step toolkit written by Lauren Benetua, Nina Simon and Stacie Marie Garcia. Published by Santa Cruz Museum of Art and History.

By OFBYFOR ALL, Nina SimonPublished:2019 Type: guide-toolkit


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Marketing the unknown: a case study on the campaign for the BP exhibition Scythians: warriors of ancient Siberia at the British Museum

How do you get people to engage with something that they have never heard about? Ella Lewis-Collins, Senior Marketing Manager: Campaigns, British Museum takes us through the campaign for the BP exhibition Scythians: warriors of ancient Siberia including key takeaways on what to do to attract audiences to unfamiliar work.

Published:2018 Type: case-study


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The National Gallery brings Caravaggio’s paintings to life

The National Gallery shares its experience of generating PR buzz and new audiences for its Beyond Caravaggio exhibition.

By Melissa Darby, National GalleryPublished:2017 Type: case-study


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Future cultural spaces – online platforms for culture

Discover the Google Cultural Institute, and how cultural organisations are partnering with Google to create online exhibitions. This transcript of a keynote presentation also looks at what online exhibitions could mean for audiences and arts organisations in the future.

Published:2014 Type: guide-toolkit


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Online exhibitions with Google Cultural Institute

A transcript of a discussion about the Google Cultural Institute, focusing on creating online exhibits and editorial around them. The panel also considers whether virtual exhibits deter visitors from attending museums in person.

Published:2014 Type: guide-toolkit


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Lates at the Science Museum

This case study explores the objectives, processes and outcomes of the Science Museum's Lates - a regular late night opening for adults-only. Lates aims to attract a young adult audience into the museum to engage with its collections and an average of 3,500 visitors attend these late night openings. Lates is not marketed in the traditional sense instead it relies upon social media, the museum's website and free press.

Published:2013 Type: case-study


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An evaluation of the Curious Project on behalf of Glasgow Museums

This is an evaluation report of Glasgow Museums’ community curated Curious Exhibition. Based in St Mungo Museum in Glasgow, the Curious Project was an innovative project designed to support and celebrate the London 2012 Olympic Games and prepare for the Glasgow 2014 Commonwealth Games by creating intercultural dialogue and developing a legacy of increased understanding of each other, the city and its collections.  Read more about the Curious project, its background and impact.

Published:2013 Type: research


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The library that borrowed from the public

This Marketing Society Scotland (2013) paper outlines an award winning campaign from the National library of Scotland (NLS) and Frame.  NLS is the world’s leading centre for the study of Scotland and the Scots. In the summer of 2012, a campaign that explored the story of cinema-going in Scotland over the past 120 years attracted 40,000 visitors, despite the competition of the Edinburgh summer festivals. Read about how a highly successful integrated campaign was developed and how a simple competition on Facebook resulted in 2,000 people engaging creatively to come up with their own movie poster headline to promote the …

Published:2013 Type: case-study


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Marketing a major exhibition: Pompeii at the British Museum

With unprecedented access to objects from Naples Museum and the sites of Pompeii and Herculaneum, the British Museum mounted a major exhibition - Life and death in Pompeii and Herculaneum - in March 2013.  Focusing on the daily lives of ordinary people in these areas, the exhibition aimed to highlight the strong resonances between life in the Roman Empire and our lives today. This case study describes in detail the objectives, processes and timings of the marketing campaign behind this major exhibition, which included Pompeii Live - a cinema event broadcast live from the exhibition.

By Kathryn HavelockPublished:2013 Type: case-study


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Lucian Freud Portraits exhibition at the National Portrait Gallery 2012

After five years in the making, the National Portrait Gallery's major exhibition of Lucian Freud Portraits took place in 2012. This major exhibition, which spanned Freud's seventy year career, was the first to focus on his portraiture. Produced in close collaboration with the late artist, the exhibition concentrated on particular periods and groups of sitters, and featured 130 works from museums and private collections throughout the world, some of which had never been seen before. This case study describes in detail the marketing campaign behind this major exhibition, which was the most popular paid for exhibition in the Gallery’s history.

Published:2013 Type: case-study


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Ambient media campaign: V&A Quilts 1700-2010

Ambient media is the term used to denote out of home advertising utilising non-traditional methods. It is often used in conjunction with more mainstream traditional media to create an event or spectacle in a public place. London Calling, in partnership with Ambient Media, were commissioned by the Victoria & Albert Museum (V&A) to develop a creative ambient solution for promoting the 2010 Quilts exhibition. This case study describes the concept behind this campaign when for one day the V&A created a modern living room at Victoria station.

Published:2013 Type: case-study


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Blockbuster exhibition marketing campaign: Lichtenstein at Tate Modern 2013

Spring 2013 was a busy and competitive period within London's exhibition calendar and the Tate Modern's Lichtenstein retrospective was on for a relatively short time. This case study plots the objectives, key elements and outcomes of the marketing campaign behind this blockbuster exhibition. The campaign strategy concentrated on building awareness among Tate Modern's core audiences to generate excitement and anticipation and to create a sense of urgency not to miss the exhibition before it closed.  

Published:2013 Type: case-study


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‘David Bowie is’ exhibition at the V&A

This comprehensive case study explores the process and planning of a large-scale exhibition's marketing campaign from its objectives and target audience through to a percentage breakdown of campaign costs, outcomes and recommendations.

By V&APublished:2013 Type: case-study


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Arts Engagement with older people and families

Twelve case studies of arts engagement projects working with older people and families in London. The case studies share the learning from Audiences London's Family Advocates Programme, BAC's work with non-professional older artists, a skills exchange with Building Exploratory, an architecture centre and Cubitt, a gallery and studios regarding work with older audiences, Royal Philharmonic Orchestra & Tate Britain's project working with children to explore artwork through classical music among others.

Published:2013 Type: case-study


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Creating life-long relationships with museum visitors

An insight into how The Natural History Museum aims to create life-long relationships with its visitors which rely on them being connected with all aspects of the Museum's work.  For an organisation that has 40 different logos and a complex structure, this is no easy task, and this case study shows you how it can be achieved, and how the 'magic' happens.

Published:2013 Type: case-study


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How and why businesses in and around Manchester are using Twitter

This guide shows how businesses use Twitter to market themselves and their work in Manchester, one of the most active Twitter communities in the country.  With clear illustrations of what the data on usage actually means, this analysis can help you to make sure you're staying one step ahead of your competitors when using Twitter.

Published:2013 Type: guide-toolkit


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Culture segments in action: British Museum case study

A case study of Grayson Perry: The Tomb of the Unknown Craftsman exhibition at the British Museum. Explore how the British Museum developed a segmented campaign to reach new audiences.

By Morris Hargreaves McIntyrePublished:2013 Type: case-study


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V&A exhibition testing research

The research quantified the instant appeal of proposed titles, explored the interest in and understanding of proposed titles and exhibition content, determined the likelihood of attendance by visitor type, and explored the dynamics of a visit – how far potential visitors will travel, who they will visit with, willingness to pay. Five exhibitions were tested, and findings provided thematic suggestions for future exhibitions. The conclusions address audience profile, marketing communications, intrinsic appeal and how to meet visitors’ needs and provide value for money. The wider market for temporary exhibitions was also quantified as context.

Published:2013 Type: research


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A guide to using empty shop units for alternative exhibition spaces

This guide walks you through utilising empty shop units in Poole as alternative exhibition spaces. It provides a complete toolkit on everything you need to know from finding a space for your project, insurance and marketing through to documentation, evaluation and monitoring.

By Marianne ScahillPublished:2013 Type: guide-toolkit


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How access to culture for young people has changed in recent years and in different European countries

This research review brings together studies into the way young people access culture in a number of countries, including Young Tate in Liverpool or Hip Hop Academy Hamburg. Arts marketers will gain an overview of the different contexts for youth access. There is a summary of the main findings covering barriers such as financial, geographical etc, and makes recommendations for improving access to culture. This is a useful document for setting your strategies in context and to evidence your access decisions.

Published:2013 Type: research


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How to manage multiple priorities

How can you manage a mix of priorities while still meeting the targets and expectations of artists, funders and line managers? How should you decide on your top priorities? This article describes how to manage your time effectively in order to achieve a balanced working pattern while still meeting all your objectives and deadlines.

Published:2013 Type: guide-toolkit


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Audience engagement and development project at Tramway in Glasgow

Tramway, a major contemporary art exhibition and performance space in Glasgow, renewed, revitalised and refreshed its relationship with audiences new and old. This case study reveals how they did this with a combination of challenging and exciting programming strategies across the venue, marketing and communications output and a holistic approach to audience experience at the venue.

Published:2013 Type: case-study


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Audience development in action – Galleries Night in Birmingham

Birmingham galleries including Ikon, The Barber Institute of Fine Arts, the RBSA and mac birmingham – have joined together to offer visitors late-night opening, free tours, complimentary drinks and the all important Art Bus. The bus provides free transport between each venue, so that attenders need not worry about parking, traffic jams or sat navs. Galleries Night has developed over time, with new venues coming on board and new marketing partnerships put in place (including being part of the Culture24 initiative Museums at Night), but the essential premise remains the same: visit several galleries in one evening, don’t worry about transport, enjoy guided tours (and a glass of wine) and, best of all, do it all for free.

Published:2013 Type: case-study


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Branding the People’s History Museum to reposition it for the future

Case study about the capital project and rebrand to take the People’s History Museum into the future.  Read about how the People's History Museum in Manchester researched, rebranded and made marketing changes on the back of a large capital project that took place in 2010. The museum developed a radical new proposition to force a step change in external opinion. They created a positioning for the museum that focuses not on the objects, collections and archives but on the ideas that the museum espouses such as liberty, democracy, fairness, protest, equality and reform. These are ideas that historically individuals and groups have …

Published:2013 Type: case-study


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Word of mouth in the social media age

What makes people talk about culture? How can we get people talking about the arts, both online and offline? This discussion of word-of-mouth uses a case study of a Grayson Perry exhibition at the British Museum to explore strategies around buzz marketing, viral marketing, and identifying key influencers and opinion leaders - plus what happens when word-of-mouth marketing goes wrong.

By Jessie HuntPublished:2013 Type: guide-toolkit


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