CultureHive > Tags > evaluation
19th July 2013 Sara Lock

Resources tagged with "evaluation"

The Libraries Taskforce: Evaluation workshops resource pack

In March 2019 The Audience Agency delivered a series of evaluation workshops for libraries, commissioned by the DCMS Libraries Taskforce and supported by Arts Council England.  Four workshops were delivered across England; in the North West, North East, South West, and London / South East regions.  This Resource Pack brings together the evaluation workshop slide set and notes, themed resource links and key guides and reports.

By The Audience AgencyPublished:2019 Type: guide-toolkit


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14-18 NOW: Summary of Evaluation

This report by Josephine Burns based on documents and data analysis by Morris Hargreaves McIntyre, summarises 14-18 NOW’s five-year programme and tells the story of a unique undertaking that brought together art and heritage with a vision ‘to support the creation of artworks by contemporary artists, to engage and stimulate the UK public in fresh and engaging ways that will lead to new perspectives on the First World War and its resonance today.’

By Josephine Burns, Morris Hargreaves McIntyrePublished:2019 Type: research


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How to… create a successful survey

Laura Cusick, Research Executive at thrive, the Belfast-based audience development agency guides as through what makes a great survey and how quantitative research can give you the insight you need.

By Laura Cusick, thrivePublished:2019 Type: article


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Concept Evaluation and Monitoring Report

An evaluation of the Concept programme, run by Pedestrian (a Leicester-based charity delivering workshops in art, music, and media working with disadvantaged, NEET young people and vulnerable adults). Written by Rachel Escott.

By Rachel EscottPublished:2019 Type: research


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Evaluation in participatory arts programmes

Creative People and Places teams, artists, evaluation partners and critical friends share a selection of approaches, models and methods for evaluating participatory arts programmes.

By Creative People and Places NetworkPublished:2017 Type: guide-toolkit


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Family Arts Evaluation and Audience Research Toolkit

Catherine Rose's Office and Pam Jarvis share guidance, information and ideas on evaluating family festival events and researching your audiences. Commissioned by the Family Arts Campaign.

By Family Arts CampaignPublished:2017 Type: guide-toolkit


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Guide to measuring return on investment (ROI)

Discover what ROI is, how to use it to your advantage and how it can and should be applied to the marketing choices we make as we plan.

By Carol JonesPublished:2015 Type: guide-toolkit


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iOrchestra Project Evaluation Year 1 (2014) – Summary Report

A summary report evaluating the first year of the Philharmonia Orchestra's iOrchestra project, where the ambition was to change people’s perceptions about orchestral music by touring live and digital orchestral music to Plymouth, Torbay and Cornwall communities.  

Published:2015 Type: research


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How the arts need to respond to corporate social responsibility

The emergence of corporate social responsibility (CSR) practice is changing business attitudes to the arts. This research identified how companies may choose to engage with arts organisations and how they may compare support for the arts with other ‘good causes’. The report's recommendations include improving evaluation methods and impact measurement.

Published:2014 Type: research


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A cultural partnership evaluation tool

With the scrutiny of budgets, many businesses carry out a robust analysis of their partnership with arts organisations. This short guide introduces an evaluation tool developed by Arts & Business which offers a clear way to report the complex, multi-layered outcomes of a partnership. It examines key areas to measure return on investment including inputs, leverage, community, cultural and business benefits.

Published:2014 Type: guide-toolkit


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Evaluating a summer of data

The summer of 2013 saw Torbay Council undertake an unprecedented evaluation project. Eleven events, exhibitions, opera, and festivals were subjected to rigorous analysis based on robust evaluation and participant feedback. This work built upon the previously published evaluation work carried out by the Creative Torbay teamm, crunching the data for individual cultural projects over the past five years. The results are presented here with key observations and a guide to reading the data.

Published:2014 Type: research


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Understanding and measuring the value of the arts

How can arts organisations measure if they have an influence on the quality of life that they might want? In this keynote speech we are shown a participative process in six stages that makes any impact visible and recognises the intangible value of arts activity and its contribution to the quality of life.

Published:2013 Type: research


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How NHS Scotland revamped their evaluation processes and channels

Take a look at this non-arts case study for a brief overview of how NHS Scotland revamped their evaluation processes and channels.  NHS Scotland invested in an app to help them capture patients’ digital stories via video based questionnaires.  They also developed an innovative online research package that allows children, their families and carers to express themselves through drawings (launched in early 2013).  The early feedback from staff and patients on these news tools has been very positive.  One of the main benefits is that the approach gives patients the ability to say what they want, where they want, and when …

Published:2013 Type: case-study


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An evaluation of the Curious Project on behalf of Glasgow Museums

This is an evaluation report of Glasgow Museums’ community curated Curious Exhibition. Based in St Mungo Museum in Glasgow, the Curious Project was an innovative project designed to support and celebrate the London 2012 Olympic Games and prepare for the Glasgow 2014 Commonwealth Games by creating intercultural dialogue and developing a legacy of increased understanding of each other, the city and its collections.  Read more about the Curious project, its background and impact.

Published:2013 Type: research


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DIY evaluation and research

Helpful advice, resources and pointers for those who a) haven’t got budget to buy in research or evaluation support, b) haven’t any in-house experts or c) haven’t a clue where to start!

Published:2013 Type: guide-toolkit


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A guide to commissioning market research

A straightforward guide with information and tips to help you make the most of working with external research suppliers, from making the decision to outsource through to closing the project. This guide, by market research consultants Ruthless Research, is designed to help charities and other not-for-profit organisations to commission and manage external research and evaluation projects.

Published:2013 Type: guide-toolkit


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Should you change your questionnaire between waves of a survey?

In this short article, Ruth Stevenson of Ruthless Research considers whether it is ever acceptable to break the ‘golden rule’ of questionnaire consistency when designing tracking surveys.

Published:2013 Type: article


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Size isn’t everything: designing a questionnaire

Many arts and cultural organisations utilise research and evaluation to enable them to make evidence-based decisions, and this often includes the use of audience or member surveys, or feedback forms, to gather information. In this short article, research consultant Ruth Stevenson discusses the merits of carefully designed, concise questionnaires and the benefits for the researcher and the respondent.

Published:2013 Type: article


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Who's going to the gallery? A case study from the Sydney Metropolitan region

In 2005 Museums & Galleries NSW found that there was little audience research undertaken by organisations within the state - and where it did occur, there was little consistent methodology. The Australia Council for the Arts funded a strategic audience evaluation and development study which took place over two years to benchmark audiences. This report provides an abridged version of the larger Sydney Metropolitan region paper and includes an overview of the audience profile across ten participating galleries.

Published:2013 Type: research


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A guide to monitoring audience diversity

As cultural marketers it's important to understand how representative our audience is. These guidelines offer meaningful and ethical ways to monitor the diversity of an audience - going beyond simply a 'tick box' exercise. You'll find advice on planning, collecting information, representative sampling, and questionnaire design. It covers how to monitor ethnicity and disability, young people, sexual orientation, religion. There's also a section on how to analyse, interpret and disseminate your data.

Published:2013 Type: guide-toolkit


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Building the evidence for culture and health

Organisations are more readily working in partnership to create various initiatives and approaches to improve health and well-being.  Whilst cultural organisations are committed to this there is a need to evidence the impact and efficacy of work with health sector organisations. This publication is split into three sections. The first includes a model of well-being and recommendations for evidencing the benefits of culture and health relationships. You'll also find case studies and exemplar projects from the northwest region who have undertaken evaluation to form a body of proof. The second includes advice on promoting your work, informing strategy and investment, …

Published:2013 Type: research


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Let's Get Real – How to evaluate online success

'Let’s Get Real' details the online analytics methodology, research and key findings of a major study into how arts and cultural organisations can evaluate online success. It suggests new ways to plan, invest and collaborate on the development of digital cultural activities. The guide explains how to define what you are trying to do online, and who you are doing it for; how to focus your online investment; how to recognise the value - and limits - of social media; how to question whether the web is enabling you to reach new audiences, and how to standardise methods of reporting …

Published:2013 Type: guide-toolkit


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Discover the experience of We Play – the North West’s arts festival for London 2012 and the Cultural Olympiad

This evaluation of ‘We Play’ - the North West’s celebration of the London 2012 Olympic Games and Paralympic Games - presents a summary of the key outcomes and achievements. The evaluation measured success of the WE PLAY mission was: to create an ambitious and inspiring four year cultural project for young people and local communities in the North which builds on key regional strengths, celebrates the benefits of PLAY and leaves a sustainable legacy beyond 2012. The overarching objectives were organised around four themes: provision and product; participation; partnership; and profile. It includes short case studies with the evaluation results.

Published:2013 Type: research


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A guide to evaluating arts education projects

Partnerships for learning is an authoritative booklet to help everyone involved in arts education projects understand evaluation clearly and to evaluate effectively, according to their particular needs. In the long term, the aim of the guide is to raise the standard of arts education projects. Arts-based projects are difficult to evaluate and the guide does not try to suggest that there is only one way of approaching evaluation. It aims to provide a flexible framework, which can be applied in many different situations and used to evaluate short or more extended projects. It provides context, advice, guidelines and checklists.

Published:2013 Type: guide-toolkit


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Veterans Reunited education learning programme at Imperial War Museum

This study evaluated a major learning programme, and assessed how the exhibition and wider programme delivered engagement, innovative formal and informal (including digital) learning opportunities, personal development, diversity of audience, intergenerational interaction, and new perspectives. Societal impacts and legacies were identified, with clear recommendations including: evaluation and partnership delivery models; involving young people; harnessing the power of intergenerational learning, and promotion of resources. The Veterans Reunited Programme spanned generations to commemorate the Second World War, and reached over 11 million people.

Published:2013 Type: research


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Find practical guidelines, tools and techniques for evaluating public engagement activities

This guide is for researchers, arts marketers, audience development and community engagement staff seeking to engage general audiences, to evaluate public engagement activities. After explaining what monitoring and evaluation are, it takes you step-by-step through the decisions and actions needed to build a robust evaluation strategy, and gives tools and templates on questions, and hints on how to present the evaluation report.

Published:2013 Type: guide-toolkit


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Measuring the impact of theatre on wellbeing

The aim of this handbook is to help theatre organisations understand how audiences experience their work. It presents a new model for describing the audience experience, along with standard survey templates and guidance on how to use them in the context of a project evaluation.

Published:2013 Type: guide-toolkit


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How to analyse survey responses

This helpful guide explains how you can analyse and interpret the results of your visitor surveys. You'll find advice on using different computer packages, how to clean and code data, methods to evaluate your data and how to report on your findings. Part 3 sets out some principles for analysing the survey and making sense of the data. The guide has been produced with a museum or gallery with a small research budget in mind, but the principles are still relevant for any type or size of venue wishing to research and assess their visitors.

Published:2013 Type: guide-toolkit


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How to market touring arts events more effectively

This comprehensive guide to market touring arts events includes chapters on setting up a tour, campaign planning, communicating with audiences and monitoring and evaluation. The guide features case studies, top tips and comments from over 60 practitioners and is based on research responses from over 40 companies and 50 venues. As well as being an excellent tool box for those new to touring marketing it is also a valuable refresher for marketers and venues with front line experience.

Published:2013 Type: guide-toolkit


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Comprehending, creating and communicating value

Considers how cultural sector business models will develop in response to the changing roles of the expert, the market and the public in the current cultural landscape. This article provides two viewpoints on the role that arts marketing professionals have in comprehending and delivering public value. John Holden explores the need to understand value from a range of different perspectives in order to start to square artistic vision with engaging audiences; Tim Baker explores how arts organisations can create and package relevant value in order to engage a diverse range of people with the arts.

Published:2013 Type: article


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What is benchmarking between arts organisations, and why is it useful for arts marketers?

This guide and case study addresses the question of how your own organisation’s arts marketing situation measures up against those of your peers. It addresses what kind of benchmark is useful – such as budget, return on investment, email open rates, size of database – and suggests how you would approach getting those benchmarks. The presentation was given at the AMA Museums and Galleries Marketing Day, in the context of the ADUK benchmarking project for museums.

Published:2013 Type: guide-toolkit


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Practical guide to evaluating audience engagement

Guidelines to help you evaluate audience engagement activities, whether you have previous experience or not. The methods are based on social and market research. This is a practical guide to embedding evaluation within your engagement activity. It gives a brief explanation of the theory then takes you through such aspects as SMART objectives, selecting Key Performance Indicators and techniques for quantitative and qualitative research, data handling and how to structure a report.

Published:2013 Type: guide-toolkit


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Measuring the effectiveness of digital innovation

In order to see whether digital marketing efforts are working, cultural organisations have to measure the right things and use the right tools. This article looks at two case studies: one of a group of major UK institutions conducted by Culture 24, and another by The Powerhouse Museum in Sydney. It looks at how to choose the right tools for measuring digital engagement, and how to build analytics into the fabric of projects.

Published:2013 Type: case-study


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AMA Symposium 2003 – Recommendations

A set of recommendations emerging from the AMA Symposium 2003.  The event was titled 'The Whole Picture' and aimed to bring together 90 senior arts professionals for an intense 24-hour discussion-led event looking at audience behaviours and how we are measuring them.

Published:2012 Type: article


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Thinking BIG worksheet 12: evaluation

Plan the overall evaluation of your marketing strategy with this practical worksheet for use with the Thinking BIG! resource.

By Stephen CashmanPublished:2012 Type: guide-toolkit


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