Resources tagged with "email marketing"
The Manchester Literature Festival has taken place every October since 2006 and is the city’s largest literary event. In this case study, Kate Feld describes the Festival's 2013 online digital marketing campaign, which included e-newsletters, Facebook, Twitter and blogging. The success of this campaign, particularly its social media activity, contributed to the Festival attracting a larger and more diverse audience, with increased engagement with the event.Published:2014 Type: case-study
A quick reference guide to how marketing techniques can help dance schools deliver new students through their doors. It presents a number of practical and low-cost tools: getting your key messages right; strengthening your online presence; keeping the flow in interesting news and information (especially through social media); database and email marketing; and building local relationships including with schools and groups.Published:2013 Type: guide-toolkit
Email newsletters are an easy, instantaneous and relatively inexpensive way to grab the attention of your audience with relevant information that they want to read. Here are a few of the top tips before you start! By applying some simple rules, they can become much more effective, including planning ahead, doing your homework, asking permission, setting expectations, getting your subject line right, knowing your audience, being relevant, interesting and consistent, and keeping it simple.Published:2013 Type: guide-toolkit
Purple Seven’s Vital Statistics box office analysis system is the starting point for this presentation to the AMA New Media Marketing Day, on creating the best email marketing campaigns. It covers such aspects as why use email, driving visits to your website, boosting email sign-up rates, best practice in design for an email, the use of mages, how to adapt for mobile devices, and monitoring your email effectiveness.Published:2013 Type: guide-toolkit