CultureHive > Tags > direct marketing
27th November 2013 Sara Lock

Resources tagged with "direct marketing"

AMA Conference 2015 Marketing Essentials Collection

This conference collection brings together practical tips and advice on reaching different target groups, having productive conversations with your audience and more.

By Nija Dalal, Kate FeldPublished:2016 Type: article


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Telephone fundraising in the arts

In 2009 the Los Angeles County Museum used direct mail and telephone calls as part of its capital fundraising campaign. The museum was able to include many of their ‘lower dollar’ donors in a significant capital campaign. This case study was originally published by SOFII: Showcase of Fundraising Innovation and Inspiration.

Published:2015 Type: case-study


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Steel Yard: ‘fund a day’ direct mail appeal

This case study about Steel Yard's successful 'fund a day' direct mail appeal was originally published by SOFII: Showcase of Fundraising Innovation and Inspiration. The Steel Yard is a small industrial arts organisation in Providence, Rhode Island, USA. In 2009 it ran a direct mail appeal called 'fund a day' to a small group of donors to fund 'a day' of Steel Yard to help raise funds for its 2010 operating costs. This simple fundraising campaign engaged donors and raised US$35,000 within one month.

Published:2015 Type: case-study


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Engaging your audience to make good habits stick

Coppafeel! is a charity on a mission to stamp out late detection and mis-diagnosis of breast cancer. With a clear vision, a unique brand and a strong understanding of its target audience Coppafeel! has become a prominent organisation effectively reaching out to young people across the UK. During this AMA conference 2013 session Coppafeel! explained how they engage their audience and plan effective, award-winning marketing campaigns.

Published:2014 Type: case-study


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A best practice guide to evaluating the effects of your direct mail and PR campaigns

This guide has been developed by the Institute of Practitioners in Advertising, and partner professional bodies ISBA,  Marketing Agencies Association (MAA), PRCA. The guide uses insight from research undertaken into how clients and agencies evaluate their marketing communications. Although the guide has been written from the perspective of high spend advertisers, the latter half of the guide offers practical advice on evaluating direct mail and PR campaigns that is relevant for marketers (regardless of budget) and could help arts organisations re-define or refresh how they approach evaluation.

Published:2013 Type: guide-toolkit


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Do's and don'ts for a successful direct mail campaign

This case study from outside of the arts is worth a quick read for some evidence based ‘do’s and don’ts’ for direct mail.  It's a short Marketing Society paper (Marketing Society Scotland - Gold Star Award 2013) that demonstrates what makes an effective piece of direct mail.  The ‘Make Your Winter Feel Like Summer’ campaign succeeded in helping over 1,600 of the households in Scotland hardest hit by fuel poverty to enjoy warmer winters and huge savings on energy costs.  The challenge was to get people thinking about fuel poverty during the summer.     

Published:2013 Type: case-study


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Selling opera: a simple message, delivered with the biggest impact

Jo Taylor found that when selling opera at Welsh National Opera (WNO) the simplest message, delivered with the biggest impact had great results without a huge price tag. This award-winning campaign achieved its objectives with a great rate of return and stood out as a creative and imaginative solution to a critical communications challenge.

Published:2013 Type: case-study


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Creating effective copy

This handy guide offers hints and tips when copy writing to ensure your key messages are clear. It demonstrates how to write effective headlines so that the target audience wants to continue reading your copy. You'll find examples of how you can really make your message stand out by incorporating some simple techniques.

Published:2013 Type: guide-toolkit


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