CultureHive > Tags > digital strategy
13th December 2016 Sara Lock

Resources tagged with "digital strategy"

How to adapt your digital marketing strategy for Coronavirus

HdK Associates' Digital Marketing Manager Phoebe Cleghorn shares their suggestions on how to regroup from Coronavirus and ensure that you're still putting your best foot forward online.

By HdK AssociatesPublished:2020 Type: article

Read more

Webinar: Thinking outside the box to reach audiences inside their homes

One of a series of webinars by Cuseum in response to the changing landscape caused by the Coronavirus pandemic. As museums and cultural organisations continue to adapt to the challenges brought on by the Coronavirus, many have revamped and expanded their digital presence and offerings. In the process, many have realised that traditional strategies, messaging, and social media channels aren’t enough, and have started to get more creative with how they reach audiences in their homes.

By CuseumPublished:2020 Type: blog

Read more

Culture in Lockdown. Part 1: We can do digital, can we do strategy?

In this first of three think-pieces, Andrew McIntyre, Morris Hargreaves McIntyre (MHM) argues  that the phenomenal effort we’re all putting into giving audiences access to our digital content needs to be re-framed as a series of radical experiments that can make our post-Covid organisations far more audience-focused.

By Andrew McIntyrePublished:2020 Type: blog

Read more

AI: A Museum Planning Toolkit

A comprehensive toolkit drawn from a series of workshops and events held by the Museums and AI Network. Authored by Dr Oonagh Murphy, Goldsmiths, University of London and Dr Elena Villaespesa, Pratt Institute 

By The Museums + AI NetworkPublished:2020 Type: guide-toolkit

Read more

Digital Culture Compass

The Digital Culture Compass helps cultural organisations approach, assess and improve their digital activities. The Digital Culture Compass was commissioned by Arts Council England and the National Lottery Heritage Fund as part of the UK Government’s Culture is Digital initiative.

By Arts Council EnglandPublished:2020 Type: guide-toolkit

Read more

A beginner’s guide to Search Engine Optimisation (SEO) in the arts

Search Engine Optimisation expert Manuela Rotstein takes you through the basic steps to improve your website’s ranking and boost visits to your site.

Published:2019 Type: guide-toolkit

Read more

AMA Digital Marketing Day 2018: Anne Lise Kjaer

One of three, 5-minute screencasts for AMA Digital Marketing Day 2018.

By Anne Lise KjaerPublished:2019 Type: blog

Read more

AMA Digital Marketing Day 2018: Christian Payne

One of three short screencasts made for AMA's Digital Marketing Day 2018.  

By Christian PaynePublished:2019 Type: blog

Read more

How to…develop a meaningful digital strategy

Katie Moffat, Head of Digital at The Audience Agency outlines four fundamental principles underpinning a successful digital strategy.

By The Audience AgencyPublished:2019 Type: article

Read more

Growth hacking explained: what it is and how can it benefit you?

Is growth hacking just another digital buzzword or the best way to achieve real competitive advantage? Sophie Elizabeth Smith takes us through the fundamentals.

Published:2019 Type: blog

Read more

Culture is Digital: June 2019 progress report

The #CultureisDigital project was informed by an online open conversation and was borne out of the Government’s Culture White Paper commitment to review the digitisation of our public collections and enhance the online cultural experience. It also builds upon the Government’s UK Digital Strategy commitment to increase digital skills, digital participation and unlock the power of data. In responding to these challenges, the report showcases innovative projects in the creative sector, highlighting the extraordinary collaborations between our world-leading cultural and digital pioneers and makes 12 policy commitments. This is a progress report published in June 2019 detailing the development of the 12 commitments …

By Department of Culture, Media and SportPublished:2019 Type: research

Read more

Towards a frictionless digital future

Read the latest in the series of AMA CultureHive articles. Daniel Rowles, CEO of Target Internet talks to us about why the arts sector must take advantage of the technology available now and be ready for the digital changes ahead.

By Daniel RowlesPublished:2018 Type: article

Read more

CultureHive is Digital

Read the new AMA CultureHive article from Hannah Mason " What it means to be really digital". Originally published in Arts Professional.

By Hannah MasonPublished:2018 Type: article

Read more

Culture is Digital – DCMS Report

The UK Government has released a new report Culture is Digital: Using technology to drive audience engagement, boosting the digital capability of cultural organisations and unleashing the creative potential of technology.

By Department of Culture, Media and SportPublished:2018 Type: research

Read more

Google Analytics: Actionable Insight

This short guide by Devon Smith presumes you already have a working knowledge of Google Analytics and focuses on top tips for harnessing the true power of analytics and using them in meaningful ways to better measure your organisation’s digital goals.

By Devon SmithPublished:2017 Type: guide-toolkit

Read more

Making Digital Work: digital toolkit for arts and culture

Improve your existing digital products and services or develop new ones with support from this suite of resources, tips and articles.

By Digital R&D Fund for the ArtsPublished:2017 Type: guide-toolkit

Read more

Digital R&D Fund for the Arts: Evaluation

Explore key outcomes and learning points from the Digital R&D Fund for the Arts programme in this evaluation by Tom Fleming Creative Consultancy.

By Digital R&D Fund for the ArtsPublished:2017 Type: research

Read more

Launching a new brand and digital strategy for the Unseen photography fair

In 2012 Vandejong, a creative agency based in Amsterdam, created the branding strategy and campaign for the first  'Unseen' international photography fair, which took place at the Culture Park Westergasfabriek in Amsterdam. This case study outlines how Vandejong positioned Unseen - the first fair of its kind in the Netherlands - as a new cultural brand: a ‘photo fair with a festival flair’. To reach out to an international audience, Vandejong developed a multi-channel communications strategy, with a strong focus on content marketing and online campaigning.

Published:2013 Type: case-study

Read more

Developing a digital marketing strategy

Gain an overview of the steps needed to develop a digital marketing strategy. This guide will show you how to position your digital strategy and develop a planning framework.

By B HunterPublished:2013 Type: guide-toolkit

Read more

A framework for your digital marketing strategy

Learn which social media techniques, sites and tools are appropriate for your organisation in this transcript of Susan Hallam's session at Digital Marketing Day 2009.

By Susan HallamPublished:2013 Type: guide-toolkit

Read more