Resources tagged with "digital strategy"
Is growth hacking just another digital buzzword or the best way to achieve real competitive advantage? Sophie Elizabeth Smith takes us through the fundamentals.Published:2019 Type: blog
The #CultureisDigital project was informed by an online open conversation and was borne out of the Government’s Culture White Paper commitment to review the digitisation of our public collections and enhance the online cultural experience. It also builds upon the Government’s UK Digital Strategy commitment to increase digital skills, digital participation and unlock the power of data. In responding to these challenges, the report showcases innovative projects in the creative sector, highlighting the extraordinary collaborations between our world-leading cultural and digital pioneers and makes 12 policy commitments. This is a progress report published in June 2019 detailing the development of the 12 commitments …By Department of Culture, Media and SportPublished:2019 Type: research
Read the latest in the series of AMA CultureHive articles. Daniel Rowles, CEO of Target Internet talks to us about why the arts sector must take advantage of the technology available now and be ready for the digital changes ahead.By Daniel RowlesPublished:2018 Type: article
The UK Government has released a new report Culture is Digital: Using technology to drive audience engagement, boosting the digital capability of cultural organisations and unleashing the creative potential of technology.By Department of Culture, Media and SportPublished:2018 Type: research
This short guide by Devon Smith presumes you already have a working knowledge of Google Analytics and focuses on top tips for harnessing the true power of analytics and using them in meaningful ways to better measure your organisation’s digital goals.By Devon SmithPublished:2017 Type: guide-toolkit
Improve your existing digital products and services or develop new ones with support from this suite of resources, tips and articles.By Digital R&D Fund for the ArtsPublished:2017 Type: guide-toolkit
In 2012 Vandejong, a creative agency based in Amsterdam, created the branding strategy and campaign for the first 'Unseen' international photography fair, which took place at the Culture Park Westergasfabriek in Amsterdam. This case study outlines how Vandejong positioned Unseen - the first fair of its kind in the Netherlands - as a new cultural brand: a ‘photo fair with a festival flair’. To reach out to an international audience, Vandejong developed a multi-channel communications strategy, with a strong focus on content marketing and online campaigning.Published:2013 Type: case-study