Resources tagged with "digital marketing plan"
Discover more about Digital Marketing Academy 1.0. This report includes an overview of the programme, case studies from three of the Fellows, details of the experiments that took place and the impact they had on their organisations.Published:2015 Type: case-study
Digital tactics replace stations and channels replace lines in this digital marketing plan inspired by the iconic London Underground Tube map. From social media and CRM through to analytics and email marketing, this map presents an overview of the digital opportunities available to cultural marketers.By Hallam Internet LimitedPublished:2013 Type: guide-toolkit
This one-page guide visually outlines the steps to take when creating a digital marketing plan. From SWOT analyses through to measuring success, each step of the framework recommends different actions to take. Ultimately once you've worked through the different stages you'll have the beginnings of a digital marketing plan in place.Published:2013 Type: guide-toolkit
Learn why and how audiences engage with culture online in this transcript from Digital Marketing Day 2010. The session includes key results from the Digital Audiences research commissioned by Arts Council England.Published:2013 Type: research