CultureHive > Tags > digital content
19th July 2013 Sara Lock

Resources tagged with "digital content"

Cinegi Arts and Film Action Research

Cinegi Arts&Film was an action research project, delivered by Cinegi, that ran from January 2017 to May 2018 to test how a digital distribution service could bring filmed arts and cultural content to audiences in venues beyond mainstream cinemas. The project was supported through a grant from Arts Council England, and a partnership with the BFI. The research component was contracted to The Audience Agency and Nesta.

By The Audience AgencyPublished:2018 Type: research


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Video Live Streams as an Engagement Tool for Museums

Cuseum take a look at video live streams as an engagement tool for museums.

By CuseumPublished:2018 Type: article


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Digital R&D Fund for the Arts: Evaluation

Explore key outcomes and learning points from the Digital R&D Fund for the Arts programme in this evaluation by Tom Fleming Creative Consultancy.

By Digital R&D Fund for the ArtsPublished:2017 Type: research


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Using digital storytelling to build new audiences

A case study of Hans Christian Andersen's Snow Queen for the Xbox generation.

By Liz O’Neill, Z-artsPublished:2016 Type: case-study


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Effective Website Design (training video)

Learn how to take a strategic approach to developing or redeveloping your organisation's website to ensure it contributes to the success of your organisation.

By Jack HarrisPublished:2016 Type: guide-toolkit


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Google Analytics health check

This resource, written by Mia Ridge in collaboration with Culture24, describes how to optimise your organisation’s Google Analytics account. It is aimed at staff that work on websites, or in public engagement or marketing. It does not assume any technical skills.

By Culture24Published:2015 Type: guide-toolkit


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Content – make do and mend

Through case studies and takeaway tips, discover how to ensure the content you develop is both effective and efficient. In this transcript of a session, find out how to get the most value out of the content you can afford to create. This resource also looks at micro-content - how tiny changes to your copy can deliver measurable results.

Published:2014 Type: guide-toolkit


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Online exhibitions with Google Cultural Institute

A transcript of a discussion about the Google Cultural Institute, focusing on creating online exhibits and editorial around them. The panel also considers whether virtual exhibits deter visitors from attending museums in person.

Published:2014 Type: guide-toolkit


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Planning for social media during holiday seasons

First published on Idek a cultural marketing blog based in Sweden, this article provides a few tips on ensuring your organisation plans its social media presence during the summer holiday season to ensure you don't lose your audience's attention, and that small issues or emergencies can be dealt with swiftly and effectively.

Published:2014 Type: case-study


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Are you on Wikipedia?

First published on Idek a cultural marketing blog based in Sweden, this article by Håkan Färje from the National Library of Sweden, considers the extent to which a cultural institution can or should use Wikipedia.

Published:2014 Type: article


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A guide to fundraising via social media

Facebook, Twitter, YouTube, the mobile internet and online giving markets are all examined in this short guide on how to use social media for fundraising purposes. Facts, figures and features are shown in table format, together with points on why an arts organisation should get involved. Some digital fundraising examples are also provided.

Published:2014 Type: guide-toolkit


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The V&A Channel: making and sharing short films

In March 2010 the Victoria and Albert Museum launched its online platform the V&A Channel to house an exciting and ever-changing output of high-quality films relating to the Museum and its activities.  The aim was to create a distinctive and compelling content provider, and bring the innovative approach and philosophy of the Museum's V&A magazine to film. This case study describes how the Channel has been developed and managed, and how the V&A uses the films in as many ways as possible to make the most of the content.

By Katie MoffatPublished:2014 Type: case-study


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Manchester Literature Festival’s 2013 digital marketing campaign

The Manchester Literature Festival has taken place every October since 2006 and is the city’s largest literary event. In this case study, Kate Feld describes the Festival's 2013 online digital marketing campaign, which included e-newsletters, Facebook, Twitter and blogging. The success of this campaign, particularly its social media activity, contributed to the Festival attracting a larger and more diverse audience, with increased engagement with the event.

Published:2014 Type: case-study


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Lessons in live streaming from National Theatre Wales

Bradley Manning, the young US soldier who was convicted of releasing the largest set of classified documents ever leaked to the public, spent his early years in west Wales. In 2013 the National Theatre Wales’ (NTW) production The Radicalisation of Bradley Manning, toured around Wales before appearing at the Edinburgh Fringe. Early on in the production process the decision was taken to live stream each performance, as a result over 6,500 audience members watched the Bradley Manning live stream from 1,269 cities in 103 countries.

Published:2013 Type: case-study


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A beginner’s guide to blogging for arts and cultural organisations

Master the art of blogging with this concise 12-point beginner's guide to getting a blog up and running.

By Kate FeldPublished:2013 Type: guide-toolkit


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Building a community and maintaining momentum with a biennial event

The Manchester International Festival (MIF) is a biennial international arts and culture festival with a focus on original new work. In this case study, Katie Moffat, social media and digital communications consultant, speaks to Robert Martin, digital marketing manager at MIF about the Festival's digital marketing strategy. To level off the peaks and troughs of audience engagement associated with biennial events, the MIF engages with its online communities - its blog, Twitter account and Facebook page - all year round, not just immediately before or during the festival.

Published:2013 Type: case-study


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Launching a new brand and digital strategy for the Unseen photography fair

In 2012 Vandejong, a creative agency based in Amsterdam, created the branding strategy and campaign for the first  'Unseen' international photography fair, which took place at the Culture Park Westergasfabriek in Amsterdam. This case study outlines how Vandejong positioned Unseen - the first fair of its kind in the Netherlands - as a new cultural brand: a ‘photo fair with a festival flair’. To reach out to an international audience, Vandejong developed a multi-channel communications strategy, with a strong focus on content marketing and online campaigning.

Published:2013 Type: case-study


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SoLoMo – social, local, mobile

Over the last few years, the term SoLoMo, short for ‘Social Local Mobile’, is being used more and more. At its heart is an important concept that will become increasingly important to arts organisations. Having an effective social local mobile strategy simply means understanding the changing customer behaviours that have been brought about by smartphones and tailoring your approach accordingly.

Published:2013 Type: guide-toolkit


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Developing video and photography to engage audiences

Recording experiences through photographs and video and sharing them on both your organisation's website and throughout social media channels can dramatically help build new and wider audiences. Since making photos and videos available online, Candoco - a dance company of disabled and non-disabled dancers - has been able to keep its digital platforms fresh and up to date whilst engaging with audiences who are not able to see them in live performance.

Published:2013 Type: case-study


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How to build a website

This guide to building a website. It asks why build a website and explores buying traffic, tone of voice, search engine optimization  using cookies to differentiate new customers from returning customers and changing content,

Published:2013 Type: guide-toolkit


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Is our web content serving our target markets?

This paper asks: What does the content museums choose to display on the web reveal about their commitment to certain audiences? How do special audiences discern the differences between commitment and special-project pandering? Have we failed audiences by judging our best efforts according to low standards? It looks specifically at the target market of children, reviews the progress of a number of USA museums and makes recommendations for the future.

Published:2013 Type: article


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Using digital media to develop artistic content and public engagement

This document looks at how new technology and social media can be used in the development, production and marketing of the arts. How can digital media help innovation in artistic content and audience or visitor engagement? We see how online strategies are changing and how the use of Flickr, YouTube, Facebook, etc. enable us to engage with communities and considers how digital media might help us to innovate with regard to both artistic content and audience or visitor engagement.

Published:2013 Type: case-study


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Developing a digital theatre

This document looks at how National Theatre Wales was founded in 2008 to create a theatre which is exciting and relevant to people throughout Wales and to be a theatre without walls. It provides an insight into the key considerations behind this development, including the fact that there are few national theatre institutions known for their digital offering and that cultural organisations should be about building creative communities, with a new approach to branding and identity that embraces ideas of community.

Published:2013 Type: case-study


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Moving Targets – how cultural tourists engage with online content

This new research aims to identify and evaluate how cultural tourists' needs and aspirations affect the way you digitise artistic content, and how adopting a demand led approach as opposed to one that is supply led can reap real rewards.  With tips on keeping your digitised content manageable and how to evaluate your successes, this report looks at definitions, motivations and case studies that can help you to find the right path.

Published:2013 Type: research


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How to reach new audiences through using creative digital opportunities

Organisations are continually looking for innovative and creative ways to engage with new audiences. This case study explores how the National Theatre reached new audiences outside of London through its NT Live project by broadcasting a series of plays in UK and international cinemas. It discusses the impact the project had on raising brand profile, the challenges in terms of promotional communication and customer relationship management, the importance of senior management buy-in and finally the opportunities that it brought for developing richer online web content.

Published:2013 Type: case-study


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How to use social and digital media to reach and engage with audiences

Practical examples on how to make social and digital media work for you as effective communications tools, how to engage in new ways and measure your success.  Find out how to integrate social and digital media use into your wider communications strategy, working out what works for you, what fits within your budget and staffing resources.

Published:2013 Type: guide-toolkit


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NT Live and Tate audience satisfaction study

This NESTA-conducted research encourages arts and cultural organisations to apply method and rigour to the research and development of new products (shows, online experiences etc). It draws on work with NT Live and Tate during a five-year period, and encourages cultural institutions to put the visitor or audience needs and experience at the heart of thinking about the new development, in order to capitalize on the unique strengths of the institution in their audience’s eyes.

Published:2013 Type: research


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