CultureHive > Tags > digital
19th July 2013 Sara Lock

Resources tagged with "digital"

AMA Digital Marketing Day 2018: Anne Lise Kjaer

One of three, 5-minute screencasts for AMA Digital Marketing Day 2018.

By Anne Lise KjaerPublished:2019 Type: blog


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AMA Digital Marketing Day 2018: Adam Koszary

One of three, 5-minute screencasts made for AMA Digital Marketing Day 2018.

By Adam KoszaryPublished:2019 Type: blog


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AMA Digital Marketing Day 2018: Christian Payne

One of three short screencasts made for AMA's Digital Marketing Day 2018.  

By Christian PaynePublished:2019 Type: blog


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Can the arts tackle digital exclusion?

Katie Moffat, Head of Digital at The Audience Agency highlights how cultural organisations can play a key role in demystifying the internet.

By The Audience AgencyPublished:2019 Type: article


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How to…develop a meaningful digital strategy

Katie Moffat, Head of Digital at The Audience Agency outlines four fundamental principles underpinning a successful digital strategy.

By The Audience AgencyPublished:2019 Type: article


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Now, New and Next for Cultural Fundraisers: The Technology edition

The fourth edition of Now, New and Next from Arts Fundraising & Philanthropy is full of commentary and opinion on how technology is impacting fundraising, the charity and arts sector.

By Arts Fundraising & PhilanthropyPublished:2019 Type: article


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Creative People and Places: Digital Engagement and Opportunities

This report by The Audience Agency was commissioned by Arts Council England to help them understand the ways in which Creative People and Places (CPP) projects are currently using digital tools and technologies; for communications, evaluation and collaboration purposes, to reach and engage more people and as part of the creative and artistic programme.

By The Audience AgencyPublished:2019 Type: research


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Could open data helps arts and culture listings – a discovery report.

This discovery report by Nesta and The Satori Lab started with a simple question: Can open data help to make arts and cultural listings more efficient whilst reaching new audience?

By NESTA, The Satori LabPublished:2019 Type: research


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Why digital dependence could be the key to growing ticket sales

SeatGeek, the mobile-focused ticking platform takes us through their work with Cork Opera House to increase functionality through all of its sales channels.

By SeatGeekPublished:2019 Type: blog


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Growth hacking explained: what it is and how can it benefit you?

Is growth hacking just another digital buzzword or the best way to achieve real competitive advantage? Sophie Elizabeth Smith takes us through the fundamentals.

Published:2019 Type: blog


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Improving the accessibility of your website

This handy guide from Supercool shows that you don't need big budgets and huge resources to make significant improvements to the accessibility of your website. It's full of links to free resources, handy tips and quick wins to make your website more inclusive. It includes sections on: creating an access culture getting started language images and videos colour quick wins celebrating success

By SupercoolPublished:2019 Type: guide-toolkit


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Culture is Digital: June 2019 progress report

The #CultureisDigital project was informed by an online open conversation and was borne out of the Government’s Culture White Paper commitment to review the digitisation of our public collections and enhance the online cultural experience. It also builds upon the Government’s UK Digital Strategy commitment to increase digital skills, digital participation and unlock the power of data. In responding to these challenges, the report showcases innovative projects in the creative sector, highlighting the extraordinary collaborations between our world-leading cultural and digital pioneers and makes 12 policy commitments. This is a progress report published in June 2019 detailing the development of the 12 commitments …

By Department of Culture, Media and SportPublished:2019 Type: research


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Quite an adventure: lessons from digital arts projects with older people

This short report summarises the findings of an evaluation of the Digital Arts and Creative Ageing (DACA) Programme, funded by the Baring Foundation and the Nominet Trust (now ‘Social Tech Trust’). The evaluation was carried out by Imogen Blood, Lorna Easterbrook, and Mark Robinson, of Imogen Blood & Associates and focused on how the use of digital technology in five arts projects impacted on older people, creative engagement, business models, partnerships, and attitudes towards ageing. 

By The Baring FoundationPublished:2019 Type: case-study


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How to… start using APIs

Edinburgh Festivals' Head of Marketing and Innovation James McVeigh takes us through the background of how they started using Application Programming Interfaces (APIs) to provide media listings. 

By James McVeighPublished:2019 Type: blog


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Cinegi Arts and Film Action Research

Cinegi Arts&Film was an action research project, delivered by Cinegi, that ran from January 2017 to May 2018 to test how a digital distribution service could bring filmed arts and cultural content to audiences in venues beyond mainstream cinemas. The project was supported through a grant from Arts Council England, and a partnership with the BFI. The research component was contracted to The Audience Agency and Nesta.

By The Audience AgencyPublished:2018 Type: research


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Cuseum: Results from Augmented Reality Museum Visitor Impact Study

To measure the public’s interest in new ways to access content at museums, Cuseum conducted an on-site survey. The objective of the study was to evaluate the impact that new forms of mobile technology, such as augmented reality, have on the visitor’s experience.

By CuseumPublished:2018 Type: research


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Towards a frictionless digital future

Read the latest in the series of AMA CultureHive articles. Daniel Rowles, CEO of Target Internet talks to us about why the arts sector must take advantage of the technology available now and be ready for the digital changes ahead.

By Daniel RowlesPublished:2018 Type: article


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CultureHive is Digital

Read the new AMA CultureHive article from Hannah Mason " What it means to be really digital". Originally published in Arts Professional.

By Hannah MasonPublished:2018 Type: article


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Culture is Digital – DCMS Report

The UK Government has released a new report Culture is Digital: Using technology to drive audience engagement, boosting the digital capability of cultural organisations and unleashing the creative potential of technology.

By Department of Culture, Media and SportPublished:2018 Type: research


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Google Analytics: Actionable Insight

This short guide by Devon Smith presumes you already have a working knowledge of Google Analytics and focuses on top tips for harnessing the true power of analytics and using them in meaningful ways to better measure your organisation’s digital goals.

By Devon SmithPublished:2017 Type: guide-toolkit


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Identifying and monetising your digital assets and IP

Penny Nagle shares some case study examples plus tips and tools to help you identify and monetise your digital assets and IP.

By Penny NaglePublished:2017 Type: guide-toolkit


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Birmingham Museum & Art Gallery reaches 22,000 viewers in one live stream

Cherelle Cunningham shares Birmingham Museum & Art Gallery's experience of using Periscope to engage the widest possible audience. Gain tips for getting started with live streaming.

By Cherelle CunninghamPublished:2017 Type: case-study


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Extending reach with technology

This case study by Bob Harlow, published by The Wallace Foundation, explores Seattle Opera's multipronged experiment to deepen relationships and reach new audiences.

By The Wallace FoundationPublished:2017 Type: case-study


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The MAC website achieves a 113% increase in ticket sales

Lucy Liddell shares how taking a mobile-first approach and providing an outstanding user experience has enabled The MAC, Belfast, to increase ticket sales and revenue.

By Lucy Liddell, The MAC, BelfastPublished:2017 Type: case-study


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A manual for bringing theatre to the screen

Miracle Theatre shares practical advice for making and distributing digital versions of theatre productions.

By Miracle TheatrePublished:2017 Type: guide-toolkit


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Making Digital Work: Mobile

Explore key principles to making mobile work in this collection of articles, which share learning from the Digital R&D Fund for the Arts.

By Digital R&D Fund for the ArtsPublished:2017 Type: guide-toolkit


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Making Digital Work: Data

Learn how to get the best from your data with support from this guide, which shares learning from the Digital R&D Fund for the Arts.

By Digital R&D Fund for the ArtsPublished:2017 Type: guide-toolkit


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Making Digital Work: Accessibility

This report shares learning from the Digital R&D Fund for the Arts. It explores the opportunities digital presents for making the arts more accessible.

By Digital R&D Fund for the ArtsPublished:2017 Type: guide-toolkit


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Making Digital Work: Business Models

This guide shares learning from the Digital R&D Fund for the arts. Find out what a Business Model is and how organisations are innovating and disrupting to ensure their models remain fresh and fit for purpose.

By Digital R&D Fund for the ArtsPublished:2017 Type: guide-toolkit


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Making Digital Work: digital toolkit for arts and culture

Improve your existing digital products and services or develop new ones with support from this suite of resources, tips and articles.

By Digital R&D Fund for the ArtsPublished:2017 Type: guide-toolkit


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Digital Culture

Explore how the Digital R&D Fund for the Arts impacted the arts and cultural sector.

By Digital R&D Fund for the ArtsPublished:2017 Type: research


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Digital R&D Fund for the Arts: Evaluation

Explore key outcomes and learning points from the Digital R&D Fund for the Arts programme in this evaluation by Tom Fleming Creative Consultancy.

By Digital R&D Fund for the ArtsPublished:2017 Type: research


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The Grand web development increases visits and donations

Discover how focusing on the user experience enabled The Grand Theatre to increase ticket sales, visits and email subscriptions.

By Markerle Davis, Soap Media, Andrew Howard, The Grand Theatre BlackpoolPublished:2016 Type: case-study


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Instagram: how to build a following for the arts

Velo Marketing shares its top tips for building an engaged following on Instagram.

By Mark Lewis, Matt ScuttPublished:2016 Type: guide-toolkit


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Google Ad Grants: Free online advertising for non-profits

Make the most from Google’s free online advertising service with this handy guide from Velo Marketing.

By Mark Lewis, Paul CrabtreePublished:2016 Type: guide-toolkit


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Effective Website Design (training video)

Learn how to take a strategic approach to developing or redeveloping your organisation's website to ensure it contributes to the success of your organisation.

By Jack HarrisPublished:2016 Type: guide-toolkit


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AMA Conference 2015 Advanced Arena Collection

This AMA conference 2015 collection explores big data, embedding digital experimentation and the cultural organisation of the future.

By Nija Dalal, Kate FeldPublished:2016 Type: article


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Digital Marketing Academy report

Discover more about Digital Marketing Academy 1.0. This report includes an overview of the programme, case studies from three of the Fellows, details of the experiments that took place and the impact they had on their organisations.

Published:2015 Type: case-study


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Understanding mobile and tablet use of your website

This guide was commissioned by The Audience Agency from Culture24 as part of Audience Finder. Learn how to gather evidence about device-specific user behaviour on your website, when you need to do something about it and what you should be considering.

By Culture24Published:2015 Type: guide-toolkit


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Search Engine Optimisation (SEO) for cultural content producers

This resource, commissioned by The Audience Agency from Culture24 as part of Audience Finder, is aimed at content producers within cultural organisations. No previous Search Engine Optimisation (SEO) knowledge is necessary, and this resource does not seek to cover the more technical SEO practices.

By Culture24Published:2015 Type: guide-toolkit


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Foolproof tips for a successful software implementation

Implementing a brand new, mission-critical piece of software is no easy feat. This guide by Helen Gage at Spektrix suggests four things you should focus your attention on (and four things you should avoid) for a stress-free software implementation.

Published:2015 Type: guide-toolkit


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Understanding Facebook Insights

This guide, commissioned by The Audience Agency from Culture24 as part of Audience Finder, takes you through each aspect of the Facebook Page Insights interface and explains what the graphs and tables mean and how they can be useful to you.

By Culture24Published:2015 Type: guide-toolkit


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Battersea Arts Centre's emergency appeal

On Friday 13 March 2015 a major fire at Battersea Arts Centre (BAC) destroyed the Grand Hall and Lower Hall spaces. Before the fire engines had put out the flames a national emergency appeal had been launched by BAC and the National Funding Scheme (NFS). The flexibility of digital fundraising through mobile and online donations contributed to the success of this fundraising campaign. This case study includes a useful infographic mapping the key elements of this appeal.

Published:2015 Type: case-study


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Creating affordable, innovative and engaging digital campaigns

Discover how to create audience-focused and creative-focused digital campaigns. This resource considers a number of projects, including BBC Radio 3's strategic approach to Twitter and Tumblr, and the Royal Shakespeare Company's myShakespeare project.

Published:2014 Type: case-study


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In the space everyone can watch you stream

Introducing the first iteration of The Space, a BBC and Arts Council England partnership project, which provided a digital platform to distribute art. Such projects have the potential to change the way that audiences engage with culture. This presentation helped marketers understand what it meant, how best to prepare organisations and how to move forward to meet the needs of future audiences.

Published:2014 Type: guide-toolkit


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Future cultural spaces – online platforms for culture

Discover the Google Cultural Institute, and how cultural organisations are partnering with Google to create online exhibitions. This transcript of a keynote presentation also looks at what online exhibitions could mean for audiences and arts organisations in the future.

Published:2014 Type: guide-toolkit


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Plan, adapt, emerge – a keynote in conversation

A transcript of a discussion around developing a flexible and open approach to digital marketing activity. This conversation took place as part of the Arts Marketing Association's 2012 Digital Marketing Day.

Published:2014 Type: article


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Online exhibitions with Google Cultural Institute

A transcript of a discussion about the Google Cultural Institute, focusing on creating online exhibits and editorial around them. The panel also considers whether virtual exhibits deter visitors from attending museums in person.

Published:2014 Type: guide-toolkit


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Are you on Wikipedia?

First published on Idek a cultural marketing blog based in Sweden, this article by Håkan Färje from the National Library of Sweden, considers the extent to which a cultural institution can or should use Wikipedia.

Published:2014 Type: article


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Creating a collaborative digital archive

Discover how a group of cultural organisations across Manchester created a collaborative digital archive, and used it to tell stories about the city's experiences of the First World War through an app and website. Led by Imperial War Museum North, 26 galleries, libraries, archives and museums combined their collections and archives into one cohesive digital resource. Institutions involved included Manchester Art Gallery, Whitworth Art Gallery, National Football Museum, Salford Museum and Art Gallery, Greater Manchester Archives and The Lowry.

By Rebecca BartlettPublished:2014 Type: case-study


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Digital innovations and the arts

Digital technology is changing artistic practices and the partnerships that arts organisations form. This guide presents a number of experimental and innovative examples of digital technology which have been adopted by the cultural sector. The case studies feature implications for all arts-business partnerships in terms of audience and consumer engagement.

Published:2014 Type: guide-toolkit


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Understanding motivations and usage of the Tate online collection

The Art & artists section of Tate's website - their online collection - is the most visited area of the site, with around 500 to 600K visits per month. Tate carried out audience research to understand who their users are and what their motivations are for visiting the site. This document summarises the results of the research to discover motivation and usage behaviours around Art & artists.

Published:2014 Type: research


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Creating engaging digital events and projects

The Culture Hack Toolkit is a handy and comprehensive guide to producing your own digital prototyping programme. The toolkit includes information on what motivates people to take part, what questions you should ask before you begin planning, and how participating in a Culture Hack event can support legacy projects and longterm organisational change alongside examples of individual learning. It also includes details of different models of Culture Hack events and programmes, using Culture Hack East as an exemplar of digital innovation, collaboration and best practice, as well as practical tips for setting up your own event, questions to consider and a …

By Katy Beale, Rachel ColdicuttPublished:2014 Type: guide-toolkit


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Using film to promote the magic of libraries

Time To Read - a partnership of people working in 22 library authorities in North West England - shares its experience of commissioning a video to promote reading and libraries.

By Jane MathiesonPublished:2014 Type: case-study


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The V&A Channel: making and sharing short films

In March 2010 the Victoria and Albert Museum launched its online platform the V&A Channel to house an exciting and ever-changing output of high-quality films relating to the Museum and its activities.  The aim was to create a distinctive and compelling content provider, and bring the innovative approach and philosophy of the Museum's V&A magazine to film. This case study describes how the Channel has been developed and managed, and how the V&A uses the films in as many ways as possible to make the most of the content.

By Katie MoffatPublished:2014 Type: case-study


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Manchester Literature Festival’s 2013 digital marketing campaign

The Manchester Literature Festival has taken place every October since 2006 and is the city’s largest literary event. In this case study, Kate Feld describes the Festival's 2013 online digital marketing campaign, which included e-newsletters, Facebook, Twitter and blogging. The success of this campaign, particularly its social media activity, contributed to the Festival attracting a larger and more diverse audience, with increased engagement with the event.

Published:2014 Type: case-study


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Lessons in live streaming from National Theatre Wales

Bradley Manning, the young US soldier who was convicted of releasing the largest set of classified documents ever leaked to the public, spent his early years in west Wales. In 2013 the National Theatre Wales’ (NTW) production The Radicalisation of Bradley Manning, toured around Wales before appearing at the Edinburgh Fringe. Early on in the production process the decision was taken to live stream each performance, as a result over 6,500 audience members watched the Bradley Manning live stream from 1,269 cities in 103 countries.

Published:2013 Type: case-study


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Developing a new website

Brighton Dome is the major arts and cultural provider in Brighton and Hove and offers year-round high quality performances across all art forms. In May Brighton Dome also produces the annual Brighton Festival - a high-profile, three-week international producing and commissioning arts festival. This case study describes how the Brighton Dome redeveloped its website and digital platforms as part of a CRM and rebrand project.

Published:2013 Type: case-study


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Transforming into a digital organisation: from zero tech to high tech

Seb Chan shares his thoughts on Cooper-Hewitt National Design Museum's shift from a zero tech to a high tech organisation and the impact it had on the organisation.

By Seb Chan, Julie AldridgePublished:2013 Type: case-study


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Building a loyal online community

JustSoFestival is an annual weekend-long camping festival for children and their families. Since the first festival in 2009, it has almost doubled in size, from a capacity of 2,600 in the first year, to a sell-out of 5,000 in 2013.  With no money for advertising, the festival has grown through online and offline word-of-mouth. In this case study, Katie Moffat speaks to Rowan Hoban, co-founder of JustSoFestival, about the ways in which the organisers' online activity - website, Facebook and Twitter - has been utitlised to promote the festival.

Published:2013 Type: case-study


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The impact of digital devices on video advertising

In this article, Owen Buttolph, Business Analyst at MediaCom Edinburgh, considers the different roles that digital devices (mobile, tablet, laptop) can play in our lives based on how we use them and the implications for digital marketing activity.  It makes reference to a recent study published in the Journal of Advertising Research that explored the effectiveness of video advertising and how it is impacted by the different devices used.

Published:2013 Type: article


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Digital data – analytics are not just for nerds

In this article, Owen Buttolph, Business Analyst at MediaCom Edinburgh, discusses the importance of website analytics and provides a brief overview of two approaches to analysing digital data.

By Owen ButtolphPublished:2013 Type: article


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Quizoola: a 24-hour webcast and trending on Twitter

Forced Entertainment is a theatre company based in Sheffield, UK, who produces contemporary devised performances that tour worldwide. In April 2013, they performed one of their most popular pieces -  Quizoola! - continuously for 24 hours at the Barbican as part of the SPILL festival. The entire piece was streamed online via a live webcast and Twitter users were encouraged to comment on the performance and ask questions to the performers using the hashtag #Quizoola24. The performance was a huge success with many audience members remaining for the entire 24 hours.

Published:2013 Type: case-study


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How to develop a great iPad app

As part of the celebrations in 2013 to mark the centenary of the birth of Benjamin Britten, one of the best known composers of the 20th Century, the Britten-Pears Foundation produced an online interactive resource and an iPad app based around one of his best known orchestral works: The Young Person’s Guide to the Orchestra. The app, aimed at 7–11 year olds, is a fun and creative way to introduce young people to the joys of the orchestra and the thrill of music-making. In this case study, Katie Moffat talks to Kevin Gosling, Director of Communications at Britten-Pears Foundation, about how this app …

Published:2013 Type: case-study


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Effective search engine optimisation and online visibility for arts organisations

The Globe is a rural arts venue based in the town of Hay-on-Wye in Powys. It’s used for live music, theatre, art exhibitions, community groups, debates, workshops and as a general cafe/restaurant. Since relaunching its website, improving its search engine optimisation, user experience and digital marketing practices, the Globe has seen a dramatic change in its online presence. This case study describes the ways in which the Globe improved its online visibility.

Published:2013 Type: case-study


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Finding an authentic voice with Tumblr

In August 2013 the Museum of Modern Art (MoMA) in New York launched ‘MoMA Teens’ - teens.moma.org - a Tumblr blog that aims to introduce more teenagers to the world of MoMA. Two months after launch the blog already had 2,500 followers. The day-to-day management of the blog is undertaken by ‘teen editors’ who have built up a relationship with MoMA through its classes and courses.

Published:2013 Type: case-study


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Strengths and weaknesses of mobile marketing platforms

Nancy Proctor analyses some of the strengths and weaknesses of three popular mobile marketing platforms.

By Nancy ProctorPublished:2013 Type: article


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Tweet seats

Twitter is an important platform for Providence Performing Arts Center (PPAC) in Rhode Island, US, to raise awareness of new shows and events. This case study explains how PPAC designates special seats within the auditorium to individuals who tweet about a show whilst they are watching the performance. Tweet seats aims to help raise the profile of the venue and introduce PPAC to new audiences.

Published:2013 Type: case-study


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Random International’s Rain Room at the Barbican

In October 2012, Random International's largest and most ambitious installation - Rain Room - opened in the Barbican's Curve gallery. A 100 square metre field of falling water, Rain Room came alive through audience interaction with the thousands of falling droplets responding to audience presence and movement. This case study describes the planning, processes and outcomes of Barbican's marketing campaign, which focused on encouraging visitors to upload their own content onto social media channels.

Published:2013 Type: case-study


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Developing older people's digital literacy through creative engagement

FACT (Foundation for Art and Creative Technology) is the UK's leading media arts centre based in Liverpool. Can you hear me? I can see you! was FACT’s year-long programme working with residents of Sheltered Housing across Liverpool, Wigan and Warrington. Supported by the Baring Foundation, the programme set out to build the digital literacy of the older people aged 55 to 95  through creative engagement with artists and resulted in an exhibition of prototype communication devices that were developed with the residents.

Published:2013 Type: case-study


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Scottish Government's organ donation campaign

This non-arts case study demonstrates how the Scottish Government and its partner agencies used a strategy of ‘positive social norming’ to get over half a million people talking about organ donation. This paper outlines the rationale behind the new strategic approach (to get people talking) and the activity that underpinned the campaign. In particular, this case study is a great example of effective field and digital marketing. People were encouraged to publicly celebrate support for organ donation via a virtual wall of supporter photos and messages. And it worked.

Published:2013 Type: case-study


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A beginner’s guide to blogging for arts and cultural organisations

Master the art of blogging with this concise 12-point beginner's guide to getting a blog up and running.

By Kate FeldPublished:2013 Type: guide-toolkit


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Collaborative digital marketing for cultural tourism

The website creativetourist.com began as a collaborative digital marketing campaign for the Manchester Museums Consortium - nine of the large museums and galleries in Manchester city centre and The Quays. It now averages 50,000 unique hits a month from a highly engaged and loyal cultural readership, and has broadened its remit to promote cultural activities across the city and the North. This case study describes how the creation of this site helped to develop joint marketing and partnership working between the cultural and tourism sector aimed at the cultural tourist; culturally motivated visitors looking for memorable cultural experiences.

Published:2013 Type: case-study


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Maintaining successful profiles across multiple social media platforms

London's Horniman Museum and Gardens has a very visible and varied social media presence, posting a wide variety of content to multiple platforms. In this case study, Adrian Murphy, digital media manager at the museum, explains how a digital team of just two people manages this prolific social media activity.

Published:2013 Type: case-study


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Building a community and maintaining momentum with a biennial event

The Manchester International Festival (MIF) is a biennial international arts and culture festival with a focus on original new work. In this case study, Katie Moffat, social media and digital communications consultant, speaks to Robert Martin, digital marketing manager at MIF about the Festival's digital marketing strategy. To level off the peaks and troughs of audience engagement associated with biennial events, the MIF engages with its online communities - its blog, Twitter account and Facebook page - all year round, not just immediately before or during the festival.

Published:2013 Type: case-study


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Using a blend of techniques to market family shows

Oxford Playhouse presents and produces a wide range of live performances including tours of its own shows under the banner of Playhouse Plays Out (PPO), an on-going series of off-site productions and events which happen at surprising and unusual locations across the county. This case study describes how digital, guerilla and viral marketing techniques were used to promote the PPO production of Bicycle Boy. Aimed at 5-to-8-year-olds, Bicycle Boy ran for 12 performances in May 2013 in a specially converted garage just half a mile from Oxford Playhouse.

By Richard MatthewsPublished:2013 Type: case-study


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RSC on blogging behind the scenes

The Royal Shakespeare Company (RSC) invite members of the cast of each production to blog about their experiences through the rehearsal period. These blogs provide a fascinating insight into the actor's life and the making of theatre at one of the world's renowned classical companies. In this case study, writer and blogging consultant Kate Feld speaks to Danny Evans, RSC Content manager about how it all happens.

Published:2013 Type: case-study


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Becoming a social arts organisation

This paper is an attempt to understand what a “social arts organisation” would look like, and to describe how it would behave. It covers what it means to be social; how the online experience differs from the traditional one, and using analytics to see who is talking to you and when. It also examines organisational change brought about by social media, and provides useful examples from around the web.

Published:2013 Type: article


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How to start a conversation with a mass audience

Starting in April 2011, the Museum of Modern Art in New York asked its visitors to fill in notecards  "I went to MoMA and ..." to describe their experiences of the museum. With the simple tools of cards, pencils and tape to stick the cards on to the museum's lobby wall, the project turned into the museum's longest-running campaign engaging with tens of thousands of MoMA visitors and appearing in print, digital and billboards. This case study sets out the process and outcomes of the campaign.

Published:2013 Type: case-study


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Engaging audiences remotely – beyond the locative experience

This article looks at how cultural centres can engage those who are unlikely to visit their venue in person. Using digital tools, arts and cultural organisations can go 'beyond the locative experience' in profound ways. Focusing in particular on the website, the author examines how to overcome geographical marginalisation and building national and international audiences for 'local' venues. The article also considers the topic of building an online community.

By Caroline GreenerPublished:2013 Type: article


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Marketing using visual effects and augmented reality

Discover how a digital agency created a web-based augmented reality app to raise awareness of the film, The Hobbit, and boost ticket sales. Targeting Hobbit franchise fans, Tolkien fans, web and social media users, Play Nicely created an experience which let you become a dwarf from the Hobbit universe, and record and share video with friends. 

Published:2013 Type: case-study


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Developing apps to raise awareness and drive exhibition attendance

A case study following the development of the Museum of London's iPhone and iPad app to coincide with their Dickens and London exhibition. Explains the background to the project, the objectives behind creating an app, the process of building the app, and the outcomes. Discover what the museum discovered around app pricing and driving footfall to physical locations with a digital campaign.

By Vicky LeePublished:2013 Type: case-study


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SoLoMo – social, local, mobile

Over the last few years, the term SoLoMo, short for ‘Social Local Mobile’, is being used more and more. At its heart is an important concept that will become increasingly important to arts organisations. Having an effective social local mobile strategy simply means understanding the changing customer behaviours that have been brought about by smartphones and tailoring your approach accordingly.

Published:2013 Type: guide-toolkit


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Raising awareness through digital animation

The Royal Shakespeare Company successfully used this "Billy Shakespeare" animation trailer to launch their new digital theatre project Midsummer Night's Dreaming in June 2013. The trailer was used in emails and blogs, and embedded into social media and news websites, including project partners Google+, which helped to promote this project to both new and existing audiences.

Published:2013 Type: case-study


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Creating social impact by using new technologies

'Social by Social' is a practical guide to using new technologies to create social impact. It makes accessible the tools you need to engage a community, offer services, scale up activities and sustain projects. You'll find various case studies, toolkits, definitions and ideas including; an explanation of ‘Social by Social’ and why you should care about it, ideas for how to approach projects and make the technology work for you and a set of propositions which underpin the most successful projects.

Published:2013 Type: guide-toolkit


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Ways to approach digital marketing

Digital tactics replace stations and channels replace lines in this digital marketing plan inspired by the iconic London Underground Tube map. From social media and CRM through to analytics and email marketing, this map presents an overview of the digital opportunities available to cultural marketers.

By Hallam Internet LimitedPublished:2013 Type: guide-toolkit


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Reboot Britain: living in a new digital age

Digital technologies – and the networks that they power – provide us with opportunities that we did not have even a few years ago. This collection of essays explore how we can best take advantage of the growing culture of online participation and new digital tools. You'll find a selection of essays which cover areas including education, entrepreneurship, healthcare, climate change, democracy. In each case the author conveys a sense of urgency about the need to re-imagine, re-invest, and re-invigorate our economy and society.

Published:2013 Type: article


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Arts Engagement with older people and families

Twelve case studies of arts engagement projects working with older people and families in London. The case studies share the learning from Audiences London's Family Advocates Programme, BAC's work with non-professional older artists, a skills exchange with Building Exploratory, an architecture centre and Cubitt, a gallery and studios regarding work with older audiences, Royal Philharmonic Orchestra & Tate Britain's project working with children to explore artwork through classical music among others.

Published:2013 Type: case-study


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Museums and digital engagement: a New York perspective

This research project focuses on the impact of digital culture on museum practice, and looks at how large international museums are embracing digital culture and using technology to improve their relationship with visitors. It focuses on museums in New York, and how the innovations they are leading can be built on by organisations elsewhere. It summarises key trends, including embracing contemporary culture, museums as places for experimentation by visitors, peer learning and collaboration, and the museum as a mission-lead institution. The research project was funded by the Winston Churchill Memorial Trust.

Published:2013 Type: research


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Live streaming productions for independent producers and small-scale venues

An evaluation of the approach Camden Theatres took in setting up paid live streaming for the Camden Fringe in 2010 and 2011. The report first outlines the issues for independent producers and small venues, and goes on to look at the tools available, and how they can work together to grow audiences through online video streaming. It considers who the audience is for digital work; how small-scale producers can use social media; how to set up virtual box office agreements,and the cost of live streaming kit. It also highlights how, through streaming and clever use of social media, new income and …

Published:2013 Type: case-study


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Creating an app to increase engagement and grow audiences

The London Orchestral Marketing Consortium worked with developer Kodime to create an app, Student Pulse, which combined paperless ticketing, a loyalty scheme, social sharing functions and geolocation services. By looking at the motivations and attendance patterns of their target audience - students - the consortium worked out what was needed for an effective app. This case study describes the development process from both the marketers' and the developers' perspectives.

Published:2013 Type: case-study


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Open licensing and mobile tools to encourage engagement with art

Describes how a group of Danish art galleries joined forces to develop a shared mobile platform based on open content. The case study explores the collaborative process and the benefits of cross-institution collaboration when developing an in-gallery mobile tool designed to encourage greater engagement. It also looks at the adoption of open licences such as the Creative Commons model for helping making culture free, encouraging the public to share and reuse it in new ways.

Published:2013 Type: case-study


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Let's Get Real – How to evaluate online success

'Let’s Get Real' details the online analytics methodology, research and key findings of a major study into how arts and cultural organisations can evaluate online success. It suggests new ways to plan, invest and collaborate on the development of digital cultural activities. The guide explains how to define what you are trying to do online, and who you are doing it for; how to focus your online investment; how to recognise the value - and limits - of social media; how to question whether the web is enabling you to reach new audiences, and how to standardise methods of reporting …

Published:2013 Type: guide-toolkit


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Encouraging digital access to culture

Gives guidance to decision makers in the cultural sector on increasing public digital access to cultural institutions. It encourages rapid deployment of digital techniques where they will do good, by engaging more people, raising the quality of experiences, and saving money. Includes sections on organisational strategy and leadership, organisational culture, the building blocks of digital projects and services, and 10 essential steps to take towards digital engagement with the arts.

Published:2013 Type: guide-toolkit


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How and why businesses in and around Manchester are using Twitter

This guide shows how businesses use Twitter to market themselves and their work in Manchester, one of the most active Twitter communities in the country.  With clear illustrations of what the data on usage actually means, this analysis can help you to make sure you're staying one step ahead of your competitors when using Twitter.

Published:2013 Type: guide-toolkit


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How to create successful email signatures

You may think that an email signature is just something to be thrown together at the bottom of your email; but this is probably the first time a customer has seen the branding of your business. Not enough due care and attention is paid towards the outward look of one of the most important communication tools in your arsenal. This guide show you how to create an email signature with impact, that will drive people towards your online presence and keep your core brand image running throughout every aspect of your organisation.

Published:2013 Type: guide-toolkit


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How Innovation Technology is changing business

This comprehensive report looks at the burgeoning Innovation Technologies (IvT) sector and how such systems as eScience, modelling, stimulation and visualisation technologies along with virtual and rapid prototyping are helping shape the face of innovation across all business models along with the impact of this on public institutions in relation to leadership and business strategies going forward. Arguing that IvT will have a big an impact as the industrialisation of nations, across all industries that we must be aware of the what these are, and how we can utilise them effectively.      

Published:2013 Type: article


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Developing a digital marketing strategy

Gain an overview of the steps needed to develop a digital marketing strategy. This guide will show you how to position your digital strategy and develop a planning framework.

By B HunterPublished:2013 Type: guide-toolkit


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Understanding audiences for online collections resources

This report provides digital resource managers across the East Midlands with: Evidence of the motivations, expectations, needs and current levels of satisfaction of online audiences. Insight into why users are using sites, how resources are meeting their needs, and how current and future resources could better meet needs. Findings are intended to help make the case for investment in online collections resources, and help inform improvements and new initiatives based on users’ needs. Recommendations addressed include use of web statistics, online surveying, user testing and evaluation. A detailed checklist is provided to aid embedding user needs in online collections resources.

Published:2013 Type: research


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Is our web content serving our target markets?

This paper asks: What does the content museums choose to display on the web reveal about their commitment to certain audiences? How do special audiences discern the differences between commitment and special-project pandering? Have we failed audiences by judging our best efforts according to low standards? It looks specifically at the target market of children, reviews the progress of a number of USA museums and makes recommendations for the future.

Published:2013 Type: article


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An insight into online behaviour

This seminar provides insight into how and why people use digital technologies, with a particular focus on young people, how use may be changing with the advent of new tools such as social networking sites, podcasts and vodcasts and how we might develop our digital marketing in line with the way that people use interactive media. It concludes that  online and social media resources allow arts organisations to embellish what they are doing in terms of communication.

Published:2013 Type: case-study


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Using new technologies to transform engagement, creativity and programming

This seminar looks at how putting new technology at the heart of redevelopment transformed a traditional arts centre into a media centre. Watershed Arts Centre in Bristol went through a dramatic process of digital innovation, research and workshops over a 2 year period to develop a new way to work more collaboratively with audiences, participants and practitioners. This approach led to new working practices around providing an experience rather than just making a product.

Published:2013 Type: case-study


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Using digital media to develop artistic content and public engagement

This document looks at how new technology and social media can be used in the development, production and marketing of the arts. How can digital media help innovation in artistic content and audience or visitor engagement? We see how online strategies are changing and how the use of Flickr, YouTube, Facebook, etc. enable us to engage with communities and considers how digital media might help us to innovate with regard to both artistic content and audience or visitor engagement.

Published:2013 Type: case-study


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How to create a digital marketing plan

This one-page guide visually outlines the steps to take when creating a digital marketing plan. From SWOT analyses through to measuring success, each step of the framework recommends different actions to take. Ultimately once you've worked through the different stages you'll have the beginnings of a digital marketing plan in place.

Published:2013 Type: guide-toolkit


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How to conduct a digital marketing audit

Useful for anyone creating a marketing or audience development strategy, this one-page guide visually outlines the steps to take during a digital marketing audit.

Published:2013 Type: guide-toolkit


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How to optimise audience engagement online

Build a closer and stronger relationship with your audience with tips from this presentation by Vicki Allpress Hill.

By Vicki Allpress HillPublished:2013 Type: guide-toolkit


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Developing a digital theatre

This document looks at how National Theatre Wales was founded in 2008 to create a theatre which is exciting and relevant to people throughout Wales and to be a theatre without walls. It provides an insight into the key considerations behind this development, including the fact that there are few national theatre institutions known for their digital offering and that cultural organisations should be about building creative communities, with a new approach to branding and identity that embraces ideas of community.

Published:2013 Type: case-study


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Culture, participation and the web

This report looks at the convergence of three trends:  technological change  the way that people engage with culture  the policy aim of increasing democratic participation in culture, with particular regard to audiences described as ‘hard to reach’. The report discusses DCMS's project Culture Online and highlights some practical lessons learnt from its delivery. In this context it also considers the ever-evolving concept, function and potential of online culture, today and in the future in terms of policy development, technological change and developments in society.

Published:2013 Type: article


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Moving Targets – how cultural tourists engage with online content

This new research aims to identify and evaluate how cultural tourists' needs and aspirations affect the way you digitise artistic content, and how adopting a demand led approach as opposed to one that is supply led can reap real rewards.  With tips on keeping your digitised content manageable and how to evaluate your successes, this report looks at definitions, motivations and case studies that can help you to find the right path.

Published:2013 Type: research


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Collaborative working, digital innovation and how to trust your audiences

Watershed's 10 year development journey is discussed openly and honestly, with a close look at its reputation as a digital innovator, a new understanding of what its role in a modern city might be, and learning how to communicate more effectively with audiences.    Testing times and business challenges are analysed and used as a case study to encourage risk taking and innovation across the arts sector.

Published:2013 Type: guide-toolkit


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How to deliver online marketing on a shoestring

Marketers are increasingly having to deliver campaigns with restricted budgets and fewer staff. In this case study, the author explains how their organisation recently combined their blog, YouTube videos, photos and podcasts in one place - their website. It presents a series of learning points and explains how this has been achieved with limited budgets and staff time.

Published:2013 Type: case-study


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How to build a relevant and effective social media campaign

It's important that any social media campaign reflects the vision of your organisation, as well as fulfilling marketing goals and reaching your target market. This article outlines the practical steps that marketers can take in order to build a relevant and effective social media campaign. It presents a variety of possible social media solutions and practical case studies to demonstrate how organisations can make the most of the latest advances in new media.

Published:2013 Type: article


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Developing digital marketing tactics for young people

In the rapidly changing field of social media and social networks, it's important to keep up to date with how people are using these platforms and what is most relevant to each market. This article outlines how and why people use digital technologies, with a particular focus on young people. It demonstrates how marketers need to develop their digital marketing strategies in line with how interactive media is used. A wide range of tools including social networking sites, podcasts and vodcasts are discussed.    

Published:2013 Type: article


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Ways to increase engagement through using innovative digital media

In this Digital Marketing Day report, David Stark and Toby Coffey share innovative approaches they have taken with digital media to creatively develop their programming, and improve their content distribution.

By Hannah Rudman, David Stark, Toby CoffeyPublished:2013 Type: case-study


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How to reach new audiences through using creative digital opportunities

Organisations are continually looking for innovative and creative ways to engage with new audiences. This case study explores how the National Theatre reached new audiences outside of London through its NT Live project by broadcasting a series of plays in UK and international cinemas. It discusses the impact the project had on raising brand profile, the challenges in terms of promotional communication and customer relationship management, the importance of senior management buy-in and finally the opportunities that it brought for developing richer online web content.

Published:2013 Type: case-study


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How to use social and digital media to reach and engage with audiences

Practical examples on how to make social and digital media work for you as effective communications tools, how to engage in new ways and measure your success.  Find out how to integrate social and digital media use into your wider communications strategy, working out what works for you, what fits within your budget and staffing resources.

Published:2013 Type: guide-toolkit


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Harnessing communities to enrich online arts engagement

Discover new ways to engage audiences and visitors online between visits, and how research can give insights into why people participate on social networks. This resource highlights the benefits that engaging with people online can offer to arts and cultural organisations. It examines four ways of approaching content: consumption, interaction, curation and creation, and explores effective types of online engagement that arts marketers can apply.

Published:2013 Type: article


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Understanding the trends in social media, to better use them and design for them

DK is the founder of MediaSnackers, a term used to describe what young people were doing with media. This presentation looks at how digital technologies are changing the way the public experiences the arts, and therefore how arts marketers, audience development and programmers need to respond to this to gain the attention and loyalty of audiences – particularly young people.

Published:2013 Type: guide-toolkit


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How should staff of an organisation use social media ethically and protect the company’s reputation?

These guidelines from the Ford Motor Company for its staff are an at-a-glance summary of how to behave in the social media world in an ethical and responsible way , observing lines between the company and private views, honesty, good manners, and times when they might have to refer upwards. Useful for any arts marketer, press or PR person or internal communications manager with responsibility for social media communications.

Published:2013 Type: guide-toolkit


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Explore the role of digital marketing in arts organisations

As part of the AMA’s New Media New Marketing day, digital marketing advisor Paul Smith explored the role of digital marketing in arts organisations including tried-and-tested techniques to help develop and refine digital marketing strategies. HE covered developing an e-marketing strategy, the importance of brand, trends affecting the market place, segmentation, partnerships, positioning, plus digital integration and tools.

Published:2013 Type: guide-toolkit


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Using Google Analytics to get better results from your marketing

Google Analytics can help arts marketers when developing a digital strategy and a digital marketing plan for their organisation. Learn about all the different tools that art marketers can use to help maximise the use of Google Analytics which can improve their marketing campaigns, increase customer engagement and a customers website experience. Please note the presentation referred to in the resource can now be found here.

Published:2013 Type: guide-toolkit


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A framework for your digital marketing strategy

Learn which social media techniques, sites and tools are appropriate for your organisation in this transcript of Susan Hallam's session at Digital Marketing Day 2009.

By Susan HallamPublished:2013 Type: guide-toolkit


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Building a holistic digital marketing campaign

Provides a detailed look at the current trends in digital and social media available in 2010, with an overview of how the different elements can be used within a marketing campaign or communications strategy. This is followed by a case study which will give you an insight into their different uses within a mixed media campaign and how they can be applied to speak to different targets to deliver a holistic strategy that has engagement at its heart.

Published:2013 Type: guide-toolkit


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A creative approach to engaging with audiences through social media

This case study gives an insight into the methods used by the RSC to engage with its audiences using social media and overview of how, using research as a starting point, the marketing team generated a high ROI using a creative approach to content and messages. It talks about how they worked with the team behind Matilda to give the RSC a new and more relaxed public face, concluding with mention of how they were able to track interactions in order to assess the impact and relate it back to the strategic aims.

Published:2013 Type: case-study


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NT Live and Tate audience satisfaction study

This NESTA-conducted research encourages arts and cultural organisations to apply method and rigour to the research and development of new products (shows, online experiences etc). It draws on work with NT Live and Tate during a five-year period, and encourages cultural institutions to put the visitor or audience needs and experience at the heart of thinking about the new development, in order to capitalize on the unique strengths of the institution in their audience’s eyes.

Published:2013 Type: research


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Follow National Museums Scotland’s steps towards a new, integrated website

This case study shares the most important decisions and fact-finding steps that National Museums Scotland took, in moving from an outdated, little-used website to one that unites all five of their (real) locations, is highly interactive and connects to social media presences and has rich, engaging content for a variety of audiences.

Published:2013 Type: case-study


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How to use handheld technology well in museum and arts settings

A roundup of research into the use of handheld devices at museums and cultural venues across the world, with short case studies of some organisations’ experiences. The author also gives his top eight issues to pay attention to when creating and launching a handheld device operation, including apps, from guarding the quality of the visitor experience to defining objectives, managing expectations and building in sustainability of the product.

Published:2013 Type: guide-toolkit


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How to take useful measures on social media and online activity

From realising what you want to achieve from your online and social media marketing activity, to setting measurable objectives and KPIs, to explaining some tools for how to measure them, this is a wise overview from an experienced consultant working in the commercial arena and with the Culture 24 digital measuring project. It will help cultural marketers build an holistic view of how their online and social media activity works and where it fits in their overall communications strategy.

Published:2013 Type: guide-toolkit


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Tate listen, learn and adapt to find a new way for audiences to engage digitally

This keynote provides an insight  into how Tate have listened, learned and adapted to review and redirect its online and social activity and found new and improved ways of engaging with its audience, taking them from 14,000 fans/likes to 140,000 on Facebook; and from 16,000 to 200,000 followers on Twitter. The team give an outline of how they achieved greater engagement with audiences through usability research, by building marketing campaigns with strong social media elements and using email and social networks.

Published:2013 Type: case-study


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How MoMA integrates mobile into the communications mix to engage audiences

A keynote speech describing MoMA’s progress with mobile technology, from audio guides to integrated and sophisticated apps on multiple platforms, and now QR codes. Arts marketers can learn from the experience of a leading museum, what audiences like, what they don’t like, and what has driven increased visitor engagement. Also what the benefits have been , for internal and external advocacy.

Published:2013 Type: case-study


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Success with social media

The New York Public Library (NYPL) describes how they achieved success with social media to reach new audiences and public engagement. Starting out with Twitter and Facebook, then developing a social media strategy which entailed setting SMART objectives(based on KPI's), achieving internal 'buy-in', governance model ('hub and spoke'), finding the 'right' member of staff for each social media platform (e.g. tweeting, blogging, video) and building in mechanisms to track analytics.  NYPL took part in social media week, developed a partnership with foursquare and used Socialflow to draw attention to the blogs being written by library staff.

Published:2013 Type: case-study


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Keeping up with social media and how to apply a fresh approach in cultural marketing campaigns

Arts marketers can apply social and emerging media ideas, channels and content to achieve a range of marketing objectives. This document explores the changing nature of digital marketing and looks at the way that marketing is being turned on its head, showing how social, local and mobile marketing is now essential to success in reaching and engaging audiences.

Published:2013 Type: article


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How social media is changing behaviour

Looks at how social networks are changing the way audiences engage with arts and culture. What do we have that makes our content more interesting? How can organisations promote the experience of a physical event or performance to online audiences?

Published:2013 Type: article


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Measuring the effectiveness of digital innovation

In order to see whether digital marketing efforts are working, cultural organisations have to measure the right things and use the right tools. This article looks at two case studies: one of a group of major UK institutions conducted by Culture 24, and another by The Powerhouse Museum in Sydney. It looks at how to choose the right tools for measuring digital engagement, and how to build analytics into the fabric of projects.

Published:2013 Type: case-study


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Using mobile marketing to engage new audiences

Mobile is becoming a crucial part of the marketing mix. Mike Saunders, of visual art app Artfinder, looks at why this is, and how mobile can be used to reach new and existing audiences and visitors.

Published:2013 Type: article


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Creating an effective organisational blog

Looks at the reasons why you might start an organisational blog; how to plan your blog's content; tips on the best writing style for composing posts; effective web design, and examples of arts blogs that work.

Published:2013 Type: guide-toolkit


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The changing role of the marketer

A transcript from a presentation at the 2010 AMA conference by Penguin Digital. The changing role of the marketer - push vs pull marketing.

Published:2012 Type: article


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