CultureHive > Tags > design
19th July 2013 Sara Lock

Resources tagged with "design"

Graphic design for print

Michael Pearce from Consider This shares his advice for successfully getting your design from screen to paper.

By Michael Pearce, Consider ThisPublished:2017 Type: guide-toolkit


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Accessibility cannot be measured in absolutes

Making your print accessible is an ongoing challenge. At Shape they constantly monitor, ask and try to improve. As marketers, we know that accessibility is not optional. We know that making our print accessible can mean reaching out to a wider audience; letting disabled and deaf people know that this is an organisation for them.

Published:2013 Type: article


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Marketing science

As you pause in the supermarket aisle or sign-off purchase orders between meetings, when it comes to the moment of decision, does all that marketing science really work? This extract from Peter Fisk’s bestseller Marketing Genius explores neuro marketing.

Published:2013 Type: article


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Getting personal with print and design

While we have refined our targeting methods to almost scientific levels, take a look at print in many arts organisations and what is most striking is that we are still quite conservative when it comes to acknowledging our customer base.

Published:2013 Type: case-study


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Using design for more effective marketing communications

Our potential customers need to understand our marketing communications and remember them positively when they make a decision about how to spend their leisure time. Heather Maitland looks at how we can increase understanding and positive recall.

Published:2013 Type: research


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Getting the message across

Whether it’s a 30-second TV commercial, a half-page press release with some exciting news, a roadside poster trying to catch a driver’s eye, a 24-page brochure to take home and dwell on, or a 45-minute pod-cast speech by the artistic director … they all have an audience to engage, all have a purpose to achieve,a key message to get across.

Published:2013 Type: article


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How mobile can reach out to a non-traditional arts audience

Background In early 2011 Thought Den were commissioned to produce a playful mobile-based experience to take Tate's collection of artworks beyond the physical walls of the gallery. Their previous app, Tate Trumps, was hailed as a game-changer and demonstrated public appetite for mobile experiences. Magic Tate Ball was designed to appeal to more casual mobile users on an international scale. The target audience It was important the mobile application appealed not just to existing fans of Tate and their collection, but to a wider audience with only a casual or passing interest in art. People who are interested in a more playful experience than …

By Ben TempletonPublished:2013 Type: case-study


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Creating beautiful infographics for marketing the arts

Have you ever wanted to create your own infographics for presenting data on social media in an attractive and shareable way? Originally published on the AMA blog, this guide will give you ideas and advice on planning, commissioning and producing your own data charts and infographics. It uses the development of an infographic for the Royal Opera House as an example to guide you through the process, and suggests useful tools for those on a budget.

Published:2013 Type: guide-toolkit


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Typography and illustration as effective marketing tools

This guide explores how hand-crafted lettering and illustration can make your brand stand out.

By Charlotte Mary RosePublished:2013 Type: guide-toolkit


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Developing apps to raise awareness and drive exhibition attendance

A case study following the development of the Museum of London's iPhone and iPad app to coincide with their Dickens and London exhibition. Explains the background to the project, the objectives behind creating an app, the process of building the app, and the outcomes. Discover what the museum discovered around app pricing and driving footfall to physical locations with a digital campaign.

By Vicky LeePublished:2013 Type: case-study


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Selling opera: a simple message, delivered with the biggest impact

Jo Taylor found that when selling opera at Welsh National Opera (WNO) the simplest message, delivered with the biggest impact had great results without a huge price tag. This award-winning campaign achieved its objectives with a great rate of return and stood out as a creative and imaginative solution to a critical communications challenge.

Published:2013 Type: case-study


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Design and print – an introduction for arts and cultural marketers

An introductory guide to print design for arts and cultural organisations. The guide includes information on understanding the role of a designer; choosing and working with designers; preparing a design brief and costings; the tendering process; design hardware and software; print and paper types; the print process, and proofing.

By Audiences WalesPublished:2013 Type: guide-toolkit


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How to maximise the impact of your brand and design

This practical case study presents Manchester Art Gallery's approach to branding research and implementation. It shows how organisations can adapt different design communications to ensure they appeal to various audience groups - without diluting the brand or confusing the message. With audience research at the heart, this case study demonstrates how organisations can effectively and successfully maximise their brand and design investment across different media and campaigns.

Published:2013 Type: case-study


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