CultureHive > Tags > customer data
19th July 2013 Sara Lock

Resources tagged with "customer data"

Asking for Donations

An abstract from the Spektrix Insights Report 2019 that focuses on maximising individual donations.

By SpektrixPublished:2019 Type: research


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GDPR – what is it and where to start

By now, you may have heard that GDPR is on the way, and have the nagging feeling that you probably should do something about it... Audience development agency Thrive share their quick and easy guide to what you need to know to get started.

By Claire Rose CanavanPublished:2018 Type: guide-toolkit


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Cart before the horse for CRM?

When thinking and talking about a CRM strategy don't just focus on the IT implementation that is the customer database technology. A clear understanding of customer journeys and how a customer interacts with your organisation will help you align your internal business processes and CRM strategy with these interactions.

Published:2015 Type: article


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An inside view on data and fundraising

This guide is based on an interview with Ben Park of Minor Tickets on how arts and cultural organisations should be using data effectively within fundraising. It considers database management and the benefit of linking data; CRM and software options; skills and experience needed to develop use of data; how data can inform planning and donor insights; and how organisations can make better use of their data and databases.

Published:2015 Type: guide-toolkit


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Inside the Datavores – summary document

This briefing summarises the findings of an analysis of the link between data activity and business performance in a sample of 500 UK companies that are active online. Big data has been touted as a vital resource for business but until now there has been little hard evidence of data’s positive impact on the bottom-line. This briefing paper describes the background, data, method and findings of this analysis of the link between data activity and business performance.

Published:2014 Type: research


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Inside the datavores: the effect of data and online analytics

Big data has been touted as a vital resource for business but until now there has been little hard evidence of data’s positive impact on the bottom line. This full technical report describes the background, data, method and findings of an analysis of the link between data activity and business performance. Key Findings: Using data has a positive impact on the business bottom line Businesses that use their data more intensively are 8% more productive Businesses that perform deeper analyses of their data see a boost in profits of £3,180 per employee. Businesses that empower employees to act on their data benefit from this data …

Published:2014 Type: research


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Audience data for touring companies – a practical guide

February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible For touring companies audience data – and who has access to it – is a contentious issue. This guide is primarily for touring companies, but venue staff might find it interesting to see the arguments from a touring company's perspective. It address five key questions: Why would I want audience data? Why might a venue be reluctant to give it to me? What does the law say? Could I actually manage all this data? and What can I do if a venue …

Published:2014 Type: guide-toolkit


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Using SMS to communicate with audiences

The Men’s Store opened in central Glasgow in 2004. It was one of the first salons in Glasgow to offer male only grooming. This article from outside the arts offers a few tips on the practicalities of using SMS to communicate with customers. Store Manager Matt Jameson shares what has worked, what hasn’t and what he plans to do differently moving forward. The Men’s Store is still relatively young and has survived the ups and downs of recent economic times. Investment in SMS is viewed as a vital to maintaining strong customer relationships.

Published:2013 Type: article


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Data protection – a guide for the arts sector

February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible A guide designed to assist managers, box office, marketing and fundraising staff in operating procedures for dealing with customers and their data. It gives guidance on how to provide good customer service while complying with the spirit of the Data Protection Acts. It is designed explicitly to offer advice primarily about ticket sales situations. Customers are sensitive as to how they are treated. It is important that venues are seen to behave in ways which respect the public and the integrity of their information.

Published:2013 Type: guide-toolkit


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