CultureHive > Tags > cultural tourism
19th July 2013 Sara Lock

Resources tagged with "cultural tourism"

Behind the Scenes: Dorset Moon – one small step to giant success

In the final of three blogs looking behind the scenes at a major project across Dorset, arts marketer, Director of storytelling agency, Storiie and AMA member Laura Mulheron takes us through the final phase of Dorset Moon featuring Luke Jerram’s Museum of the Moon.

By Laura MulhernPublished:2019 Type: blog


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Behind the Scenes: To the moon and back – the collaboration of arts organisations to reach new heights

In the second of three blogs looking behind the scenes at a major project across Dorset, arts marketer and AMA member Laura Mulhern explores the importance of collaboration and partnerships.

By Laura MulhernPublished:2019 Type: article


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Behind the Scenes: Bridging the gap between tourism and culture

Laura Mulhern, arts marketer for Dorset Moon and AMA member, takes us through how three festivals in Dorset came together for the first time to  produce a joint festival - Dorset Moon. Featuring Luke Jerram's internationally acclaimed Museum of the Moon a key objective of the collaboration was to bridge the gap between tourism and culture.

By Laura MulhernPublished:2019 Type: case-study


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Developing audiences for contemporary art in the Inner and Outer Hebrides

Atlas Arts develops audiences for contemporary art in the Inner and Outer Hebrides with a team of just two people.  Working without a venue, the artists Atlas Arts commission work in different ways but all of them make connections with the contemporary world around them, tapping into the unique qualities of the local, rural area.  This case study includes three examples of how Atlas Arts uses projects to connect with local community issues and supports cultural tourism; working locally to raise the area's profile nationally and internationally.

Published:2014 Type: case-study


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Understanding the domestic and international tourism industry

Jonathan Mountford explored several areas in which AMA conference 2013 delegates could engage with cultural tourism and the incoming visitor market in the UK.

Published:2014 Type: guide-toolkit


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Cultural tourism statistics

A flurry of research shows that cultural tourism brings all sorts of benefits - join Heather Maitland on a trip around the cultural tourism statistics.

Published:2014 Type: research


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Never without art

Established in 1903, the Art Fund is the national fundraising charity for art which helps museums and galleries across the UK to acquire great works of art in all forms and media, from treasure hoards and Old Master paintings to contemporary sculpture. Kerstin Glasow reviews how the Art Fund dramatically grew their membership base and increased funding for museums and galleries.

Published:2014 Type: case-study


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Cultural tourism is where it's at

Helen Palmer takes a look at the current focus on cultural tourism and what that might mean for the cultural sector.

Published:2014 Type: article


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Networked marketing – The Manchester Weekender

The Manchester Weekender, now into its fourth annual run, was created by Creative Tourist on behalf of Manchester Museums Consortium to take advantage of the annual autumnal ‘critical mass’ of culture, visitors and, crucially, partnerships. Helen Palmer explains how it kicks off the autumn cultural season by creating a weekend-long snapshot of the best of the city’s art and culture and gives visitors sufficient motivation for booking a visit; adds depth to the visitor experience; and encourages business and student/family tourists to extend their stay or return.

Published:2014 Type: case-study


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Cultural tourism and its effect on Britain

Cultural tourism is able to deliver things which few other sectors can. It brings our country to life and encourages people to visit our shores, it develops a sense of community and attracts visitors to disparate parts of our nation. It cultivates the creativity that underpins our wider industrial efforts. Jonathan Mountford takes a look at the arts as not just a visitor add-on, but as being fundamental to our success as a nation and in an age of testing austerity how we need to bank this.

Published:2014 Type: article


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Cultural tourism toolkit

Karan Thompson guides us through the background and inception of the Tourism Toolkit for Ireland’s Cultural Experiences she created during 2012 for Fáilte Ireland – Ireland’s National Tourism Development agency. The Cultural Experiences Toolkit was designed as a resource for cultural organisations and individuals working in the cultural sector – e.g. those developing events and festivals, managing cultural attractions or cultural activities etc.

Published:2014 Type: article


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Collaborative digital marketing for cultural tourism

The website creativetourist.com began as a collaborative digital marketing campaign for the Manchester Museums Consortium - nine of the large museums and galleries in Manchester city centre and The Quays. It now averages 50,000 unique hits a month from a highly engaged and loyal cultural readership, and has broadened its remit to promote cultural activities across the city and the North. This case study describes how the creation of this site helped to develop joint marketing and partnership working between the cultural and tourism sector aimed at the cultural tourist; culturally motivated visitors looking for memorable cultural experiences.

Published:2013 Type: case-study


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Cumbria – visitors and cultural consumers segmentation analysis

This report explores a segmentation carried out on a number of databases from Cumbrian tourism organisations, venues and events. It looks at visitor origin to determine where cultural tourists came from, and assesses the role of local (North West) cultural consumers versus those from other parts of the UK. Visitors are broken down by MOSAIC category, and the report considers potential new markets in light of the findings.

Published:2013 Type: research


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How Visit London can help you reach more visitors

This factsheet explains the advice and support that Visit London offers in order to reach more visitors. You'll find links to further free online resources, information about partnership opportunities, marketing and PR campaign ideas, and details of how to get listed on the Visit London website. There's also a handy top tips section for developing cultural tourists.

Published:2013 Type: guide-toolkit


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How to segment cultural tourists

Discover various ways that you can segment cultural tourists and explore motivational trends in cultural tourism in this handy factsheet from Audiences London.

Published:2013 Type: guide-toolkit


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Developing cultural tourists: London 2012

London 2012 was a prime opportunity for engaging with cultural tourists. This factsheet describes the opportunities that were presented during London 2012 for developing a tourist audience - including those with the London Media Centre, Visit London's 2012 marketing strategy, hospitality and hosting, and the overall 2012 culture diary.

Published:2013 Type: guide-toolkit


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Key facts and figures for cultural tourism

If you're interested in strategy for targeting cultural tourists you'll find some useful facts and figures in this help-sheet. It contains a wealth of information gathered from various sources including Visit Britain, The London Visitors Survey and the Nations Brand Index. There's links to further resources along with details about decision making influences, sources of information used before and during visits, and the economic impact of cultural tourism.

Published:2013 Type: guide-toolkit


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Cultural tourism: a glossary

This short but useful glossary provides an explanation of some of the most commonly occurring terms used within the field of cultural tourism. You'll find a list of terminology and definitions - a must for anyone who has cultural tourists as a priority audience group.

Published:2013 Type: guide-toolkit


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Information, motivation and offer: getting group visits right at The Royal Collection

The Royal Collection attracts 25% of its visits from groups, and shares its insights into what groups want and need, how the market is segmented, trends and group sector opportunities. These sub-groups – including group travel organisers and tour operators – are assessed to reveal a series of top tips. These include the possibilities of combined ticketing, key working partnerships, exploiting trade shows and missions, and testing and programming major shows and new offers and themes.

Published:2013 Type: case-study


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How intelligence supports more effective strategic cultural tourism marketing

Interpreting and applying the ArkLeisure segmentation model for culture, and especially cultural tourists, is about understanding values, needs, aspirations and interests. Tourism South East used the model to bring partners together to build a picture of the market, identify opportunities, develop channels and campaigns to increase income (for day visits and overnight stays) and consistency of messaging and visitor insight.

Published:2013 Type: case-study


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