CultureHive > Tags > cultivation
27th February 2014 Sara Lock

Resources tagged with "cultivation"

Cultivation and Stewardship (training video)

In these videos Laura Greenfield details the stages you need to go through to successfully ask for donations and reach your fundraising targets. Cultivation: a process to help identify and look after prospects from initial contact through to making a gift. Stewardship: after people have made a gift it’s crucial that you thank and look after them.

By Laura GreenfieldPublished:2016 Type: guide-toolkit


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Getting your donor cultivation event right

This guide provides key points to consider when organising a donor cultivation or stewardship event. From identifying the objectives of the event and who to invite through to targetting your messaging, selecting the most appropriate event host and making the most of your organisation's unique qualities. The guide includes a useful sample event timeline to help you plan cultivation or stewardship events.

Published:2015 Type: guide-toolkit


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How to manage data and research to support fundraising

The Rotterdam Philharmonic (RPhO) is a modern orchestra that has its roots deep in the classical music tradition and embodies the temperament of its home base, Rotterdam. This case study explores the ways in which the RPhO are planning to develop income generation from major gifts by strengthening integrated research. By introducing prospect mapping and tracking tools, the RPhO's fundraising team will utitlise data in order to get ‘inside the donors head’ and make the right approach.

Published:2014 Type: case-study


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Involving your board in fundraising

This AMA conference 2014 session led by Graeme Williamson, a freelance fundraising consultant who previously worked at the Royal Shakespeare Company (RSC),  discusses how to engage boards, trustees and executive teams to give input to and provide support for your fundraising strategy. Using his experience at the Royal Shakespeare Company (RSC), where he worked with the board and executive team to raise £113 million to transform the RSC theatres in Stratford-upon-Avon, Graeme looks at the process of engaging boards and senior team within your fundraising strategy.

Published:2014 Type: case-study


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Is getting £5 really much easier than getting £5 million?

In this article, Charlotte Appleyard challenges the donor pyramid concept and considers the argument that persuading an individual giver to give your cause £10 is just as important and as hard as convincing a major donor to give you millions. Motivation for giving is the same whatever the amount and this article argues that any level of fundraising requires the same amount of diligence.

Published:2014 Type: article


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Tell your story and make your case heard

Storytelling is at the heart of successful fundraising. It is important that an organisation refines its 'story' or brand to effectively make its case for support. A clear identity is essential – for the organisation, for audiences old and new, and for donors and sponsors to fully engage with you. By establishing the identity of an organisation, it will become more apparent which target groups are most suitable to target and how best to reach them.

Published:2014 Type: case-study


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Fundraising for touring companies and organisations based outside of London

HighTide Festival Theatre (HighTide) is one of the UK’s leading producers of new plays, and the only professional theatre focused on the production of new playwrights. They consider around 1,000 scripts a year from which they then work with 100 playwrights on a range of development opportunities, from workshops to full productions. Box office makes up around 20% of HighTide’s annual turnover, so the remaining 80% needs to be raised from alternative sources. This short case study describes how HighTide fundraises to supplement its income.

Published:2014 Type: case-study


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How to develop corporate partnerships

Corporate fundraising is not easy. It takes patience and time to turn a corporate prospect into a long-term, sustainable partner. This guide by the NCVO explains how developing corporate partnerships takes preparation and the right approach. It involves making contact with the right people inside the company who can help and then making an excellent ‘sell’ on why your organisation and their company are a good ‘fit’.

Published:2014 Type: guide-toolkit


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Fundraising: Face your fears and do it anyway

This article by Catherine Holden, Director of External Relations at National Museums Scotland, reflects on the highs and lows of fundraising. Catherine argues that fundraising is not all that different from marketing. Instead of working towards a visit, or a ticket sale, you are working towards a gift.  If you are passionate about your cause then fundraising can be both creative and rewarding.

Published:2014 Type: article


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Britten Sinfonia's 'A Tenner for a Tenor' campaign

Britten Sinfonia is the UK’s flagship chamber orchestra. In 2010 the orchestra launched a nine-month campaign called ‘A Tenner for a Tenor’ with the aim to generate support for a commission from acclaimed British composer Jonathan Dove, for a chamber ensemble and solo tenor voice. It was the first time Britten Sinfonia had used a crowdfunding approach to fundraising with a single donation of £10 to help commission this piece of work. This case study describes in detail the campaign and how it has sparked a new approach for Britten Sinfonia’s fundraising programme, with crowd-funding now embedded within the orchestra’s …

Published:2014 Type: case-study


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How have Trustees helped with fundraising at English National Opera?

English National Opera (ENO) is a full time producing company with a world-class reputation for new, exciting and distinctive opera. In this case study ENO's Development Director, Nicole Newman, describes how she has worked with ENO Trustees to increase their active involvement in fundraising, which has been instrumental in a 100% increase in fundraised income over the past three years.

Published:2014 Type: case-study


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