Resources tagged with "CRM system"
SeatGeek, the mobile-focused ticking platform takes us through their work with Cork Opera House to increase functionality through all of its sales channels.By SeatGeekPublished:2019 Type: blog
Katy Raines of Indigo gives us her thoughts on the latest guide from the VE:Forum on choosing the right ticketing/CRM system for your visitor attraction.By Katy RainesPublished:2019 Type: blog
The VE:Forum, in partnership with Indigo and BOP Consulting, has produced this CRM guide to provide a framework for visitor attractions to evaluate their existing system(s), or explore the possibility of investing in a new one. It draws on the experiences of a number of visitor attractions who have recently changed systems or considered changing systems. Alongside the attractions who participated in this project the research also engaged with a number of ticketing / crm providers working across the attractions industry. The insights are the result of a survey and a series of interviews conducted in early 2019. These have been structured into a methodology that will best assist Visitor Attractions wanting …By VE:Forum, Katy RainesPublished:2019 Type: guide-toolkit
When thinking and talking about a CRM strategy don't just focus on the IT implementation that is the customer database technology. A clear understanding of customer journeys and how a customer interacts with your organisation will help you align your internal business processes and CRM strategy with these interactions.Published:2015 Type: article
Helen Dunnett explores what we mean by Customer Relationship Management (CRM) and why it's not widely adapted. Using a Royal Liverpool Philharmonic Orchestra (RLPO) case study, she demonstrates the impact that segmentation and targeted campaigns can have on developing audiences.By Helen DunnettPublished:2013 Type: article