CultureHive > Tags > CRM
19th July 2013 Sara Lock

Resources tagged with "CRM"

Why digital dependence could be the key to growing ticket sales

SeatGeek, the mobile-focused ticking platform takes us through their work with Cork Opera House to increase functionality through all of its sales channels.

By SeatGeekPublished:2019 Type: blog


Read more

Choosing the right Ticketing/CRM system for your Visitor Attraction

The VE:Forum, in partnership with Indigo and BOP Consulting, has produced this CRM guide to provide a framework for visitor attractions to evaluate their existing system(s), or explore the possibility of investing in a new one. It draws on the experiences of a number of visitor attractions who have recently changed systems or considered changing systems. Alongside the attractions who participated in this project the research also engaged with a number of ticketing / crm  providers working across the attractions industry. The insights are the result of a survey and a series of interviews conducted in early 2019. These have been structured into a methodology that will best assist Visitor Attractions wanting …

By VE:Forum, Katy RainesPublished:2019 Type: guide-toolkit


Read more

Spektrix Insights Report 2019: Executive Summary

The Spektrix Insights Report is a look into the consumer transaction data of up to 343 arts organisations which use the Spektrix Ticketing, Marketing, and Fundraising CRM system. The report was published in May 2019 and is available in full, here: http://www.spektrix.com/insights2019

By SpektrixPublished:2019 Type: research


Read more

Shakespeare’s Globe – the journey towards a CRM strategy

Follow the journey of Shakespeare's Globe as they put in place a comprehensive CRM strategy. This in-depth article gives you useful pointers to powering up CRM within your organisation (whatever its size) and a framework that you can use for your own projects to make a business case for change.

By Helen Dunnett, Doug BuistPublished:2018 Type: article


Read more

Tips to help you with your CRM implementation

Originally published from author Mags Rivett, Marketing Manager at Purple Vision. This guide has been updated by Helen Dunnett, Director of HD Consulting in February 2018.

By Purple Vision, Helen DunnettPublished:2018 Type: guide-toolkit


Read more

How Much Will a CRM/Ticketing System Cost?

Helen Dunnet, Director of HD Consulting has created a series of guides and tools to help you discover the joys of a well thought out CRM system.

By Helen DunnettPublished:2018 Type: guide-toolkit


Read more

Selecting Ticketing Systems

This guide on Selecting Ticketing Systems was updated in March 2018 from an earlier ADUK resource sheet first shared on CultureHive in 2012. Authored by Roger Tomlinson .

By Roger Tomlinson, Helen DunnettPublished:2018 Type: guide-toolkit


Read more

Top tips to keep on top of your CRM

This guide provides seven top tips for looking after your CRM to ensure it effectively delivers the benefits, relationships and data your can utilise.

Published:2015 Type: guide-toolkit


Read more

Cart before the horse for CRM?

When thinking and talking about a CRM strategy don't just focus on the IT implementation that is the customer database technology. A clear understanding of customer journeys and how a customer interacts with your organisation will help you align your internal business processes and CRM strategy with these interactions.

Published:2015 Type: article


Read more

An inside view on data and fundraising

This guide is based on an interview with Ben Park of Minor Tickets on how arts and cultural organisations should be using data effectively within fundraising. It considers database management and the benefit of linking data; CRM and software options; skills and experience needed to develop use of data; how data can inform planning and donor insights; and how organisations can make better use of their data and databases.

Published:2015 Type: guide-toolkit


Read more

Five key points to consider when selecting a database or CRM

This useful resource by Mags Rivett from Purple Vision provides a guide on selecting a CRM or database for small, non-profit, charitable organisations. It provides a five-point approach to help you find what’s right for your organisation including: strategy, integration, ease of use, expert support and budget.

Published:2015 Type: guide-toolkit


Read more

Tips to help you with your CRM implementation

This is useful guide by Mags Rivett from Purple Vision compares the process of implementing a new CRM to a bike ride journey. It provides five top tips that will help you successfully implement your new CRM – from planning and integration through to project management, User Acceptance Testing and staying on top of potential problems. This guide will be helpful whether you’re already implementing a new CRM or still at the planning stages.

Published:2015 Type: guide-toolkit


Read more

Do I need a CRM or a donor database?

In this article, Mags Rivett from Purple Vision discusses in detail the difference between a CRM and a donor database and considers why that difference matters.

Published:2015 Type: article


Read more

Developing a new website

Brighton Dome is the major arts and cultural provider in Brighton and Hove and offers year-round high quality performances across all art forms. In May Brighton Dome also produces the annual Brighton Festival - a high-profile, three-week international producing and commissioning arts festival. This case study describes how the Brighton Dome redeveloped its website and digital platforms as part of a CRM and rebrand project.

Published:2013 Type: case-study


Read more

CRM strategy – why is a seamless customer journey so important?

Across the cultural sector, organisations are thinking about customer journeys. From the first piece of communication to their experiences of a venue, everything you do contributes to whether or not a good relationship can be created. In this article, Sarah Chambers considers customer relationship management (CRM) and what it should look like for arts and cultural organisations.

Published:2013 Type: article


Read more

Assessing audience loyalty – a must for every arts organisation

Arts marketers are constantly under pressure to justify every pound they spend against the return they achieve – and a good loyalty-based, or CRM (Customer Relationship Management), approach will help you do just that.

Published:2013 Type: article


Read more

Using CRM to support artistic risk

Many arts organisations, especially those driven by artistic rather than social objectives, are unashamedly product-led. Of course, there are exceptions to this approach, but often, marketing departments are concerned with promoting work that has been developed separately from the audience it ultimately aims to attract.

Published:2013 Type: article


Read more

Do your core organisational values match your vision?

We need to make real connections with our audiences, and the best way to do this is to ensure that every department across your organisation shares core values and vision.  However, this can involve change, and change isn't always easy.  Here, we are offered case studies to show how two organisations have changed the way they think to allow the tastes and needs of audiences to aid artistic planning and thinking, placing inspirational art at the forefront.

Published:2013 Type: case-study


Read more

Using e-marketing to collect data and build relationships

It's fairly straightforward to collect data from audiences if you're a ticketed organisation, but how do you go about communicating with audiences if you're a non-ticketed venue? In this article the author explores how to use your website and e-mail campaigns to collect valuable data on attenders and potential attenders without the need for a ticketing system. You'll find ideas for e-marketing to really get to know your customers, find out who they are, what they’re interested in, which events/exhibitions they’re attending, which they would like to attend and what they really think about your organisation.

Published:2013 Type: article


Read more

Building a customer relationship management strategy

Customer relationship management (or CRM) needs time, loyalty and dialogue. The author of this article explains what we mean by CRM, how you can benefit from a CRM approach and when it works best. You'll also find examples of when things don't go to plan - as well as tips and advice on creating your own CRM strategy.

Published:2013 Type: article


Read more

How to move audiences up the ladder of engagement

We all want to attract new audiences and encourage our current audiences to attend more frequently. This guide explains how you can move your customers up the ladder of engagement by using two techniques; test-drive and teleprompt. Described as affordable, profitable, practical and successful approaches, you'll find an outline of how to undertake each one along with case studies which demonstrate the impact they have had on audience engagement.

Published:2013 Type: guide-toolkit


Read more

Using CRM to strategically develop your audiences

Helen Dunnett explores what we mean by Customer Relationship Management (CRM) and why it's not widely adapted. Using a Royal Liverpool Philharmonic Orchestra (RLPO) case study, she demonstrates the impact that segmentation and targeted campaigns can have on developing audiences.

By Helen DunnettPublished:2013 Type: article


Read more

Regional audience and visitor profile in the Black Country

Organisations can learn a lot about their current and potential audiences through profiling. This project uses data from eleven different organisations in the Black Country to identify and understand the arts engagement behaviour of audiences across a common catchment area. It identifies hot spots of cultural engagement which could be further penetrated, as well as demonstrating the potential for audiences who are not currently attending or participating - but have a propensity to do so.  

Published:2013 Type: research


Read more

How to be friends with your audience and your artistic director

An essential guide to learning how to speak fluent 'Artistic Director', enabling you to build a positive working relationship with the person who programmes your venue.  Respecting each others skills and experience, putting art and audiences on an equal footing, using the audience to influence programming policy and allowing real and authentic CRM practices to be developed are all discussed.

Published:2013 Type: guide-toolkit


Read more

Barbican CRM strategy

The Barbican Centre enters its 25th anniversary year with some encouraging news about the loyalty of its audiences and results to its marketing and CRM (customer relationship management) strategy.

Published:2012 Type: case-study


Read more

Getting to know you

Getting to know you: customer relationship management on a shoestring

By Heather MaitlandPublished:2012 Type: guide-toolkit


Read more

Subscribe to our mailing list

* indicates required



 

CultureHive Bulletin