CultureHive > Tags > creative
19th July 2013 Sara Lock

Resources tagged with "creative"

Building creative capital through the arts and cultural education

This paper by Dr Dennie Palmer Wolf and Dr Steven Holochwost from US cultural consultancy WolfBrown draws on new understandings of creativity, as well as a number of WolfBrown projects, to suggest that a focus on building creative capital is a powerful way to think about planning for, executing, and measuring the impact of the arts and culture. By way of example, they examine how this framework has informed and energised one of the most active sectors of WolfBrown’s work: arts and cultural education. They begin by considering what ‘creative capital’ means in its broadest sense and argue the case …

Published:2014 Type: article


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The role creative technology and art can play within curriculum-based learning

FACT (Foundation for Art and Creative Technology) is the UK's leading media arts centre, based in Liverpool. This case study describes how FACTs milestone project 'Flunstellas' took digital technology into the classroom and embedded it within curriculum-based learning. Working with Year 7 and 8 students from Weatherhead Media Arts College and emerging artist, Neil Winterburn, Flunstellas explored the future of learning. The end result of this highly collaborative process was Charlie, a large-scale installation in the FACT atrium as part of the Knowledge Lives Everywhere exhibition.

Published:2013 Type: case-study


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Developing older people's digital literacy through creative engagement

FACT (Foundation for Art and Creative Technology) is the UK's leading media arts centre based in Liverpool. Can you hear me? I can see you! was FACT’s year-long programme working with residents of Sheltered Housing across Liverpool, Wigan and Warrington. Supported by the Baring Foundation, the programme set out to build the digital literacy of the older people aged 55 to 95  through creative engagement with artists and resulted in an exhibition of prototype communication devices that were developed with the residents.

Published:2013 Type: case-study


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Questions & Dancers: Making new work for young people

The Questions & Dancers project offered emerging choreographers the chance to work with young people in the making of new work whilst engaging dance experience to young audiences. The project was created for eight to eleven year-old children and their families and presented by The Place, Sadler’s Wells and Company of Angels. This case study describes the process of how the connection between the artists and children was maintained during the creative process, and how the young audiences were asked to share their thoughts on the final performances. 

By Tim WoodPublished:2013 Type: case-study


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Promoting culture with ambient advertising – and dinosaurs

Ross Perth, head of marketing at Edinburgh International Film Festival (EIFF), shares this case study on ambient advertising. During the 2013 EIFF, Ross used crushed cars, strategically placed around Edinburgh, to promote a festival screening of Jurassic Park. Ross discusses how the idea came to mind only a matter of weeks before the screening.  A hugely successful approach to ambient advertising that just took a bit of passion and persuasion – tickets sold in a matter of hours after the crushed cars descended on Edinburgh.

By Ross PerthPublished:2013 Type: case-study


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Launching a new brand and digital strategy for the Unseen photography fair

In 2012 Vandejong, a creative agency based in Amsterdam, created the branding strategy and campaign for the first  'Unseen' international photography fair, which took place at the Culture Park Westergasfabriek in Amsterdam. This case study outlines how Vandejong positioned Unseen - the first fair of its kind in the Netherlands - as a new cultural brand: a ‘photo fair with a festival flair’. To reach out to an international audience, Vandejong developed a multi-channel communications strategy, with a strong focus on content marketing and online campaigning.

Published:2013 Type: case-study


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Typography and illustration as effective marketing tools

This guide explores how hand-crafted lettering and illustration can make your brand stand out.

By Charlotte Mary RosePublished:2013 Type: guide-toolkit


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How to hold a successful brainstorm

Everything you need to know to hold a successful brainstorming session in one handy guide. Takes you through the step-by-step process of holding a brainstorm meeting including the role of the moderator; how to prepare; running the session; creativity techniques to get ideas flowing; and how to evaluate and implement the ideas generated. If you found this resource useful, sign up for Creative Huddle's free Better Brainstorms course.

By Creative HuddlePublished:2013 Type: guide-toolkit


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Realising the values of young people’s creative production

Using research from Creative Partnerships, this article argues that the main skill young people will need will be the capacity to link creativity to meaning in their own terms and in ways that will allow them to match production and products to purpose and audience. This means that the capacity to respond to the different expectations that there are will be vital. It argues that the question for creative education is how to combine multiple perspectives on value and give young people the essential reflective and editorial skills to navigate, arbitrate and learn to make more from these.

Published:2013 Type: article


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Using new technologies to transform engagement, creativity and programming

This seminar looks at how putting new technology at the heart of redevelopment transformed a traditional arts centre into a media centre. Watershed Arts Centre in Bristol went through a dramatic process of digital innovation, research and workshops over a 2 year period to develop a new way to work more collaboratively with audiences, participants and practitioners. This approach led to new working practices around providing an experience rather than just making a product.

Published:2013 Type: case-study


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Sharing, exchanging and creating new knowledge and ideas online

This article argues for a 'with' culture where people learn and create together rather than experience art as something that is 'done to them'. It discusses the internet as a tool for shared creativity and exchange and debates the potential for art that is constantly being changed by its online audience.

By Charles LeadbeaterPublished:2013 Type: article


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Organisational change

A case study of organisational change at the Royal Shakespeare Company, guided by their ensemble principles: Emotions are important – acknowledge them Leaders are at the heart of a network, not at the top of a pyramid The realisation of creativity rests on collaboration Conceptual simplicity is the best response to organisational and contextual complexity Key ways of achieving organisational change: Conscious interventions Leadership in the form of leading by example Self-organisation Experimentation. The report is detailed about how change was managed. Demos explores three areas that other organisations might learn from the RSC model; leadership, networks and creativity and change.

Published:2013 Type: case-study


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Cultural diversity and audience development

Discover arguments for focusing on cultural diversity, examples of good practice and practical advice for marketing, management and audience development in this comprehensive guide.

By Alison Edbury, Rachel Harrison, Anne Torreggiani, Ivan Wadeson, Heather MaitlandPublished:2013 Type: article


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Adapting to survive – designing for resilience

The break-out sessions at All About Audiences’ ‘adapting to survive’ conference in 2011 looked at Adaptive Resilience – and what assets you might have to help you; Designing for Resilience – what organisational structures define a resilient company; Creative Problem Solving- how to release innovative thinking in your team; Collaborative Working – looking at the example of Creativity Works in Pennine Lancashire; Business Models for greater resilience; Fundraising – from your audience, visitors and Friends; Crowdfunding with WeDidThis; and increasing revenue and new income streams.

Published:2013 Type: case-study


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How to be more creative

Everybody wants to be creative, and real creativity is reflected in original marketing campaigns. This guide explains some ways of learning to exercise your creative side - challenging your own assumptions, and doing better than 'good enough' in order to break free of established patterns and create something fresh.

Published:2013 Type: guide-toolkit


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