CultureHive > Tags > copywriting
19th July 2013 Sara Lock

Resources tagged with "copywriting"

Tell your story well

Jane Cordell, Director of Result CIC and board member at AMA share her experience of the AMA Copywriting Day 2018 and gives us some quick tips on copywriting for non-copywriters.

By Jane CordellPublished:2018 Type: guide-toolkit


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Using words to engage your audience

20 writing tips from A Thousand Monkeys.

By Chris SilberstonPublished:2016 Type: guide-toolkit


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Content – make do and mend

Through case studies and takeaway tips, discover how to ensure the content you develop is both effective and efficient. In this transcript of a session, find out how to get the most value out of the content you can afford to create. This resource also looks at micro-content - how tiny changes to your copy can deliver measurable results.

Published:2014 Type: guide-toolkit


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What do venues think makes effective copy for touring events?

In this two and half minute video, marketers and managers from five small scale arts centres talk to Heather Maitland about the kind of copy they need from touring companies. All the venues are members of Theatre Forum, the industry body for the performing arts in Ireland.

By Theatre ForumPublished:2014 Type: guide-toolkit


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You wrote a book, now what?

Angela Jackson’s debut novel The Emergence of Judy Taylor has been received with great critical acclaim and is through to the final three of Amazon Rising Stars 2013.  In this article Angela reflects on how her background in arts PR helped her prepare to launch her own work, albeit there were many new lessons she had to learn along the way.  This is a fascinating read for those working in the literature world and indeed for anyone hoping to become a published author.

Published:2013 Type: article


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V&A exhibition testing research

The research quantified the instant appeal of proposed titles, explored the interest in and understanding of proposed titles and exhibition content, determined the likelihood of attendance by visitor type, and explored the dynamics of a visit – how far potential visitors will travel, who they will visit with, willingness to pay. Five exhibitions were tested, and findings provided thematic suggestions for future exhibitions. The conclusions address audience profile, marketing communications, intrinsic appeal and how to meet visitors’ needs and provide value for money. The wider market for temporary exhibitions was also quantified as context.

Published:2013 Type: research


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Ten top tips on how to grab your audience with email marketing

Email newsletters are an easy, instantaneous and relatively inexpensive way to grab the attention of your audience with relevant information that they want to read. Here are a few of the top tips before you start! By applying some simple rules, they can become much more effective, including planning ahead, doing your homework, asking permission, setting expectations, getting your subject line right, knowing your audience, being relevant, interesting and consistent, and keeping it simple.

Published:2013 Type: guide-toolkit


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Creating effective copy

This handy guide offers hints and tips when copy writing to ensure your key messages are clear. It demonstrates how to write effective headlines so that the target audience wants to continue reading your copy. You'll find examples of how you can really make your message stand out by incorporating some simple techniques.

Published:2013 Type: guide-toolkit


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How to develop believable copy

An essential guide to communicating effectively with your audiences and visitors, creating copy that will be listened to, understood and believed.  With tips on avoiding overused words and cliches, and making your copywriting sound personal and engaging, this guide can help you to refresh your approach to creating dialogue with existing and new audiences that will enable long lasting and deeper relationships to be developed.

Published:2013 Type: guide-toolkit


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Creating an effective organisational blog

Looks at the reasons why you might start an organisational blog; how to plan your blog's content; tips on the best writing style for composing posts; effective web design, and examples of arts blogs that work.

Published:2013 Type: guide-toolkit


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The art of conversation

Transcript of a presentation on copywriting and creating ideas for the social web.

Published:2012 Type: article


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