Resources tagged with "copywriting"
Through case studies and takeaway tips, discover how to ensure the content you develop is both effective and efficient. In this transcript of a session, find out how to get the most value out of the content you can afford to create. This resource also looks at micro-content - how tiny changes to your copy can deliver measurable results.Published:2014 Type: guide-toolkit
In this two and half minute video, marketers and managers from five small scale arts centres talk to Heather Maitland about the kind of copy they need from touring companies. All the venues are members of Theatre Forum, the industry body for the performing arts in Ireland.By Theatre ForumPublished:2014 Type: guide-toolkit
Angela Jackson’s debut novel The Emergence of Judy Taylor has been received with great critical acclaim and is through to the final three of Amazon Rising Stars 2013. In this article Angela reflects on how her background in arts PR helped her prepare to launch her own work, albeit there were many new lessons she had to learn along the way. This is a fascinating read for those working in the literature world and indeed for anyone hoping to become a published author.Published:2013 Type: article
The research quantified the instant appeal of proposed titles, explored the interest in and understanding of proposed titles and exhibition content, determined the likelihood of attendance by visitor type, and explored the dynamics of a visit – how far potential visitors will travel, who they will visit with, willingness to pay. Five exhibitions were tested, and findings provided thematic suggestions for future exhibitions. The conclusions address audience profile, marketing communications, intrinsic appeal and how to meet visitors’ needs and provide value for money. The wider market for temporary exhibitions was also quantified as context.Published:2013 Type: research
Email newsletters are an easy, instantaneous and relatively inexpensive way to grab the attention of your audience with relevant information that they want to read. Here are a few of the top tips before you start! By applying some simple rules, they can become much more effective, including planning ahead, doing your homework, asking permission, setting expectations, getting your subject line right, knowing your audience, being relevant, interesting and consistent, and keeping it simple.Published:2013 Type: guide-toolkit
This handy guide offers hints and tips when copy writing to ensure your key messages are clear. It demonstrates how to write effective headlines so that the target audience wants to continue reading your copy. You'll find examples of how you can really make your message stand out by incorporating some simple techniques.Published:2013 Type: guide-toolkit
An essential guide to communicating effectively with your audiences and visitors, creating copy that will be listened to, understood and believed. With tips on avoiding overused words and cliches, and making your copywriting sound personal and engaging, this guide can help you to refresh your approach to creating dialogue with existing and new audiences that will enable long lasting and deeper relationships to be developed.Published:2013 Type: guide-toolkit