Resources tagged with "collaboration"
Behind the Scenes: Dorset Moon – one small step to giant success
In the final of three blogs looking behind the scenes at a major project across Dorset, arts marketer, Director of storytelling agency, Storiie and AMA member Laura Mulheron takes us through the final phase of Dorset Moon featuring Luke Jerram’s Museum of the Moon.
By Laura MulhernPublished:2019 Type: blog
Behind the Scenes: To the moon and back – the collaboration of arts organisations to reach new heights
In the second of three blogs looking behind the scenes at a major project across Dorset, arts marketer and AMA member Laura Mulhern explores the importance of collaboration and partnerships.
By Laura MulhernPublished:2019 Type: article
How to Rewire your thinking
Lucy Jamieson, Head of Programme at the AMA explains how pooling resources, creativity and ideas rather than working in silos can bring about effective change.
By Lucy JamiesonPublished:2019 Type: article
Lessons on collaboration and relevance from Creative People and Places
Mark Robinson shares some of the key learning from across the Arts Council-funded Creative People and Places projects in 2016.
By Mark RobinsonPublished:2017 Type: research
Latino New South: case study in innovation and adaptive capacity
This US-based case study looks at the collaborative work of three organizations - Levine Museum of the New South, the Atlanta History Center, and the Birmingham Civil Rights Institute - and their shared innovation project, Latino New South. Latino New South was a project incubated through EmcArts.org's Innovation Labs for Museums programme. It is an innovative effort towards improving three cultural organisation's capacities for integrating Southern Latino communities through stakeholder engagement, community building and programming.
Published:2015 Type: case-study
Creative Festive Corporate Fundraising
Learn how Sherman Cymru approached local businesses for financial support to enable schools, particularly those based in disadvantaged areas of the city, to attend their Christmas production.
Published:2015 Type: case-study
Fundraising as an emerging artist
This case study examines how New Movement Collective, a unified group of new generation choreographers, have taken a highly collaborative approach towards fundraising to turn their work into a reality.
Published:2015 Type: case-study
Creating a community of philanthropists united by a theme or collective
Discover what happened when Netherlands’ leading cultural organisations decide to unite forces and launch an international fundraising scheme as a collective.
Published:2015 Type: case-study
Opportunities for alignment
This research paper highlights opportunities for collaboration between arts and cultural organisations and public sector commissioners. It provides an overview of the current cultural landscape, examines both the providers and commissioners perspectives and identifies the key areas where their interests match. This report also contains key recommendations and messages for public service providers, commissioners and key strategic influencers.
Published:2014 Type: research
Digital glue — marketing and programming working together
Explore how marketing and programming teams can work together and how digital projects can bring together marketing, art and audience. This is a transcript from a session at Digital First, featuring presentations by Chloe Rickard from Kneehigh and Sarah Ellis from the Royal Shakespeare Company.
By Chloe Rickard, Sarah EllisPublished:2014 Type: case-study
Creating a collaborative digital archive
Discover how a group of cultural organisations across Manchester created a collaborative digital archive, and used it to tell stories about the city's experiences of the First World War through an app and website. Led by Imperial War Museum North, 26 galleries, libraries, archives and museums combined their collections and archives into one cohesive digital resource. Institutions involved included Manchester Art Gallery, Whitworth Art Gallery, National Football Museum, Salford Museum and Art Gallery, Greater Manchester Archives and The Lowry.
By Rebecca BartlettPublished:2014 Type: case-study
Cross border collaborative audience development project
This resource by Etre Associazione, a network of Italian performing arts companies, offers an outline of a cross border collaborative audience development project that is due to commence in 2015, involving theatre companies and audiences from Scotland, Catalonia, Flanders and Lombardy. The project will focus on developing a young audience (under 25) and will involve co-creation techniques. It aims to investigate and question the notion of ‘borders’ between countries or between different cultures co-existing. This project was the idea of Etre Associazione audience development intern, Erica Bernardi, supervised by Etre Director, Fabio Ferretti.
Published:2014 Type: case-study
Digital innovations and the arts
Digital technology is changing artistic practices and the partnerships that arts organisations form. This guide presents a number of experimental and innovative examples of digital technology which have been adopted by the cultural sector. The case studies feature implications for all arts-business partnerships in terms of audience and consumer engagement.
Published:2014 Type: guide-toolkit
Natural partners: digital media and arts
Digital technology has reshaped how businesses interact with the cultural sector in the UK. This report explores the nature of the partnerships between digital media business and arts organisations. Nineteen case studies of partnerships are described, all demonstrating how diverse the collaboration can be.
Published:2014 Type: guide-toolkit
Developing successful cultural partnerships in the community
This book offers examples of successful cultural partnerships from the US and outlines how these have benefited local communities. Based on the success of these partnerships it also offers some useful advice on developing successful partnerships in the community as well as outlining some less successful ventures into partnership and based on this, tips on what should be avoided. Case studies are shared from across the cultural sector in the US. This is a detailed but well presented and easily digested book.
Published:2014 Type: guide-toolkit
Building partnerships: a toolkit for literature organisations and libraries
Literature organisations and libraries share a commitment to the power of reading and writing to achieve positive social change. It is in this spirit that this toolkit has been devised to help literature organisations and libraries build good partnerships. It has been published as part of a piece of research commissioned by Arts Council South East from New Writing South (NWS) and Writers’Centre Norwich (WCN) called Building Partnerships: A Report on Literature Organisations and Libraries in the South East And East.
Published:2014 Type: guide-toolkit
There are no crises only tough decisions
Russell Willis Taylor promotes collaboration, placing a value on employees (as well as audiences) and embracing the potential of new technology and data analysis in this thought-provoking keynote.
By Russell Willis TaylorPublished:2013 Type: article
Sharing audiences
This article was first published in Arts Professional in 2012 and is about a one-year collaboration between the Royal Academy of Dramatic Arts (RADA) public cinema - The Screen @ RADA - and Curzon Cinemas. The launch of RADA's new cinema gave the Academy a great opportunity to attract new audiences, and in Curzon Cinemas they found the perfect organisation to collaborate with to encourage film fans to try a new cinematic experience.
Published:2013 Type: article
Learning the value of consultation for a participatory arts project
Project managers on a long-term participatory arts project in Southend-on-Sea called Being Here learned the value of taking consultation seriously and the programme was turned around so that it fulfilled the needs of the participants rather than being a top-down tick-box exercise.
Published:2013 Type: case-study
Building relationships with stakeholders
We often think that research sharing between venues and visiting companies is a contentious issue but during some past research Heather Maitland talked to 50 companies and many of them said things like: ‘I don't encounter massive problems as we have good relationships with venues who are happy as long as they get something in return.’ So what is a good relationship and how can we create them?
Published:2013 Type: article
Models for institutional co-operation
This report looks at what strategic alliances could be developed between organisations to achieve back-office cost efficiencies, and how these could be extended front-of-house to include more collaborative business models. It considers approaches to new kinds of artistic collaboration, establishing better connections to culturally diverse communities and organisations, and the development of imaginative federated fundraising strategies.
Published:2013 Type: article
Marketing-led product and campaigns
As arts marketers we help shape the programme our organisations develop, and then focus on generating audience for it. Sometimes we crave the chance to develop activity that we feel will reach or engage people in a different way. With the right approach, persuasion and energy, we can, as ‘audience champions’ within our organisations, create product, develop audience engagement and build campaigns that are marketing-led.
Published:2013 Type: case-study
Engaging audiences with a touring theatre – one stop at a time
When touring company Out of Joint tours a show, the marketing is a delicate balance between a focus on the production as an entity in itself, and a focus on the company’s ongoing work. This involves close collaboration with teams at those venues to which they tour and with whom they co-produce work.
Published:2013 Type: case-study
Making the arts relevant and meaningful
Given that we know why people engage with the arts, John Holden discusses how arts organisations can actually increase public engagement in the arts. In the context of positive shifts in policy and changes in the way we judge and measure the quality of the arts, he looks at the need for greater collaboration and suggests that steps to increase participation should include the consideration of issues such as class, education, the media and demand.
Published:2013 Type: article
How mobile can reach out to a non-traditional arts audience
Background In early 2011 Thought Den were commissioned to produce a playful mobile-based experience to take Tate's collection of artworks beyond the physical walls of the gallery. Their previous app, Tate Trumps, was hailed as a game-changer and demonstrated public appetite for mobile experiences. Magic Tate Ball was designed to appeal to more casual mobile users on an international scale. The target audience It was important the mobile application appealed not just to existing fans of Tate and their collection, but to a wider audience with only a casual or passing interest in art. People who are interested in a more playful experience than …
By Ben TempletonPublished:2013 Type: case-study
Collaborative digital marketing for cultural tourism
The website creativetourist.com began as a collaborative digital marketing campaign for the Manchester Museums Consortium - nine of the large museums and galleries in Manchester city centre and The Quays. It now averages 50,000 unique hits a month from a highly engaged and loyal cultural readership, and has broadened its remit to promote cultural activities across the city and the North. This case study describes how the creation of this site helped to develop joint marketing and partnership working between the cultural and tourism sector aimed at the cultural tourist; culturally motivated visitors looking for memorable cultural experiences.
Published:2013 Type: case-study
Improving the visitor experience at cultural venues
Heather Walker draws on her work as a consultant for the Roundhouse to explore how cultural venues can improve visitor experience through a more unified approach to visitor and customer services.
By Heather WalkerPublished:2013 Type: article
Sponsorship: collaboration between marketing and development teams
Despite pockets of excellence, there are still huge opportunities for increased collaboration between marketing and development teams when it comes to delivering visionary, clever and results-driven sponsorship, both within the arts and cultural industries and businesses. In this article sponsorship consultant Marah Winn Moon discusses the ways in which marketing and development teams can work together and the benefits of creative partnerships for both the arts and cultural organisations and the businesses supporting them.
Published:2013 Type: article
Canterbury Festival on audience development
Canterbury Festival is an annual international arts festival that runs for two weeks every October. As well as programming national and international performance during those two weeks, the Festival strives to maintain a year-round presence by supporting new projects and the wider arts scene in East Kent. This case study describes how the Festival's Prosper project raised awareness through supporting experimentation and collaboration to widen the Festival’s engagement within the cultural sector in the region.
Published:2013 Type: case-study
Arts Engagement with older people and families
Twelve case studies of arts engagement projects working with older people and families in London. The case studies share the learning from Audiences London's Family Advocates Programme, BAC's work with non-professional older artists, a skills exchange with Building Exploratory, an architecture centre and Cubitt, a gallery and studios regarding work with older audiences, Royal Philharmonic Orchestra & Tate Britain's project working with children to explore artwork through classical music among others.
Published:2013 Type: case-study
Museums and digital engagement: a New York perspective
This research project focuses on the impact of digital culture on museum practice, and looks at how large international museums are embracing digital culture and using technology to improve their relationship with visitors. It focuses on museums in New York, and how the innovations they are leading can be built on by organisations elsewhere. It summarises key trends, including embracing contemporary culture, museums as places for experimentation by visitors, peer learning and collaboration, and the museum as a mission-lead institution. The research project was funded by the Winston Churchill Memorial Trust.
Published:2013 Type: research
Our Creative Talent – the voluntary and amateur arts in England
An in-depth study of voluntary and amateur arts groups and informal adult learning in the arts in England. Commissioned by DCMS and Arts Council England to improve the knowledge base on the voluntary and amateur arts sector in England, it is the first of its kind on a national scale and represents the first step towards developing a comprehensive understanding of a very complex sector.
Published:2013 Type: research
The impact of the arts in Birmingham
A study to identify the economic contribution of the main arts organisations to the Birmingham economy and the impact they have on the image, profile and perceptions of the city and wider West Midlands region.
By Morris Hargreaves McIntyrePublished:2013 Type: research
New ways of engaging audiences with historic collections through user-generated interpretation
This paper provides a short overview of the HLF-funded Pre-Raphaelite Experiment, where Manchester Art Gallery trialled new ways of engaging audiences with historic collections through user-generated interpretation. The year-long programme brought families, community groups, schools and volunteers together to re-evaluate one of the city’s highly valued but potentially insufficiently-understood cultural assets. In a significant departure to the Gallery's standard approach to interpretation, one room was transformed into an evocative environment designed to focus responses on four key Pre-Raphaelite work in a more collaborative dialogue.
Published:2013 Type: case-study
Using new technologies to transform engagement, creativity and programming
This seminar looks at how putting new technology at the heart of redevelopment transformed a traditional arts centre into a media centre. Watershed Arts Centre in Bristol went through a dramatic process of digital innovation, research and workshops over a 2 year period to develop a new way to work more collaboratively with audiences, participants and practitioners. This approach led to new working practices around providing an experience rather than just making a product.
Published:2013 Type: case-study
How to bring marketing and programming together to create positive working partnerships
Marketers, programmers and artistic directors often share the same frustrations of working separately and not connecting properly with each other fields, this seminar looks at how to reverse the trend and find new collaborative approaches that can deliver shared responsibility and closer collaboration. This session looks at work being done at the Wales Millennium Centre that has resulted in the marketing team having more exposure to the way the work arrives on stage and the programmers giving colleagues a list of shows to go and see in Edinburgh every year.
Published:2013 Type: case-study
Building audiences through collaboration
This seminar looks at how we can build audiences, visitors and participants for the arts through collaboration and strategic working, covering four key areas: joint marketing, programming, infrastructure, and strategic development. Taking Festivals Edinburgh as a case study, it talks though developing marketing plans based on cross promotion with insight into the difficulties and challenges, the factors for success, the learning to date and how this approach can be used by others.
Published:2013 Type: case-study
Organisational change
A case study of organisational change at the Royal Shakespeare Company, guided by their ensemble principles: Emotions are important – acknowledge them Leaders are at the heart of a network, not at the top of a pyramid The realisation of creativity rests on collaboration Conceptual simplicity is the best response to organisational and contextual complexity Key ways of achieving organisational change: Conscious interventions Leadership in the form of leading by example Self-organisation Experimentation. The report is detailed about how change was managed. Demos explores three areas that other organisations might learn from the RSC model; leadership, networks and creativity and change.
Published:2013 Type: case-study
Interpreting key indicators in the performing arts
Identifying and interpreting realistic key indicators for performing arts audiences through a collaborative audience analysis and intelligence-sharing programme. Working across 36 London venues, audiences were analysed by artform, demographics and market penetration, repeat attendance, ticket spend and booking behaviour, growth patterns, as well as a propensity to move across venues and artforms, creating robust benchmarks.
Published:2013 Type: research
How to effectively and collaboratively market touring work
This guide provides useful resources and signposting for carrying out effective tour marketing in collaboration with venues. You'll find a checklist of tips - such as sharing the effort between the touring company and the venue - along with online links to other guides such as how to develop a marketing plan when your work is on tour.
Published:2013 Type: guide-toolkit
Developing cultural tourists and visitor destinations through collaboration
This case study describes the work of the Greenwich Maritime Marketing Group who work together collaboratively to promote their local area as a visitor destination - making best use of a shared budget to attract visitors to the area. You'll find an explanation about how the partnership works in practice, they key objectives and marketing messages used, an outline of their joint campaigns, and the outcomes.
Published:2013 Type: case-study
The strength of the business sector during Liverpool's European Capital of Culture year
This report showcases a selection of the findings of an Impacts 08 research project, which assessed the strength of the business sector in Liverpool, Merseyside and the North West during the European Capital of Culture year. It presents evidence from a small piece of qualitative research into the experiences of businesses in Merseyside’s visitor attraction and support sectors.
Published:2013 Type: research
Community engagement projects
This article summarises three community engagement projects in Liverpool which aimed to use the arts to develop various different audience groups through collaboration and partnership working. The projects include 'It's not OK', Liverpool Culture Company's violence prevention education programme, the 'Four Corners' reminiscence project and 'Midsummer Dreams', a series of creative health workshops.
Published:2013 Type: case-study
An evaluation of the Greater Manchester strategic arts fund
The Greater Manchester Strategic Arts Fund was established in 2004 and aimed to broaden access to - and raise the quality of - the arts experience across ten local authorities. This article provides an overview of the eight different cross-authority projects, along with the key outcomes and impacts found during the project evaluation.
Published:2013 Type: article
How to innovate when building bridges between artists and the public
Whilst it may be daunting to try to make the most of digital technology and innovation, there are some sure fire ways to increase your impact and engagement with new audiences. Ideas around working collaboratively, taking risks and making the best use of the tools available are given, along with building your confidence to experiment and have fun.
Published:2013 Type: guide-toolkit
Collaborative working, digital innovation and how to trust your audiences
Watershed's 10 year development journey is discussed openly and honestly, with a close look at its reputation as a digital innovator, a new understanding of what its role in a modern city might be, and learning how to communicate more effectively with audiences. Testing times and business challenges are analysed and used as a case study to encourage risk taking and innovation across the arts sector.
Published:2013 Type: guide-toolkit
Why we should be engaging with European and international work
This document takes a look at some of the key developments across Europe in terms of funding and collaboration providing a framework for increased cross cultural engagement. This is a detailed discussion that develops the theory that the creative and cultural industries are increasingly recognised as a powerful motor for jobs, growth, export earnings, cultural diversity and social inclusion. It provides information on Europe wide funding programmes that can be utilised to improve international engagement and collaboration.
Published:2013 Type: guide-toolkit
The story of how the arts can make a difference to quality of life told through the voices of participants.
This booklet takes look at the work of Liverpool Arts Regeneration Consortium (LARC) in North Liverpool and how the various organisations involved are impacting on the life of the residents through engagement in the arts. It reveals how, within the framework of Liverpool’s 2010 Year of Health and Wellbeing; the arts can make a distinct contribution to people’s quality of life. We hear direct from those involved what the experience was like for them and how it has made a difference to their cultural lives. Part two provides an insight into the long standing cultural community in North Liverpool and how the …
Published:2013 Type: case-study
What is benchmarking between arts organisations, and why is it useful for arts marketers?
This guide and case study addresses the question of how your own organisation’s arts marketing situation measures up against those of your peers. It addresses what kind of benchmark is useful – such as budget, return on investment, email open rates, size of database – and suggests how you would approach getting those benchmarks. The presentation was given at the AMA Museums and Galleries Marketing Day, in the context of the ADUK benchmarking project for museums.
Published:2013 Type: guide-toolkit
Guidebook to arts and culture in Liverpool for community engagement workers
This guidebook was compiled as part of ‘Open City’ – Arts For Everyone in the wake of Liverpool’s City of Culture year in 2008. It lists and describes all the venues and organisations, and gives key contact names and details, and what the organisation can offer to community group. This resource is an example of partnership working for community engagement, audience engagement and building new audiences for the arts and culture.
Published:2013 Type: article
Adapting to survive – designing for resilience
The break-out sessions at All About Audiences’ ‘adapting to survive’ conference in 2011 looked at Adaptive Resilience – and what assets you might have to help you; Designing for Resilience – what organisational structures define a resilient company; Creative Problem Solving- how to release innovative thinking in your team; Collaborative Working – looking at the example of Creativity Works in Pennine Lancashire; Business Models for greater resilience; Fundraising – from your audience, visitors and Friends; Crowdfunding with WeDidThis; and increasing revenue and new income streams.
Published:2013 Type: case-study
Test drive the arts in Northern Ireland
The Test Drive the Arts project online encouraged nearly 5,000 people to attend the arts for the first time in Northern Ireland. www.testdrivetheartsni.org was the largest collaborative audience development project ever undertaken in Northern Ireland and a great success.
Published:2013 Type: case-study
Collaborative working and joined-up approaches to arts and cultural organisations working together
Collaboration seems to be the buzzword recently, and this case study from The Lowry looks at how they are collaborating more often and seeing the benefits. Maybe it’s a reflection of the recent funding cuts – the idea that we have to work together to make a little go further – but partnerships and relationships are developing, and it’s not just about saving money.
Published:2013 Type: case-study
Innovation, engagement and audience development
How Festivals Edinburgh are working with audiences, the media, digital developers and other key partners to drive product innovation and audience development. This involves an innovative approach to deepening engagement by enriching the experience for audiences while exploring the the organisation's future landscape.
Published:2013 Type: case-study
Action research on effective public engagement
Is the way we communicate about culture doing more harm than good? This report looks at a piece of research performed across ten arts organisations in Newcastle and Gateshead, which tested theories about public engagement. It focuses on the Culture Window campaign, which encouraged families to try out new arts experiences.
Published:2013 Type: case-study
Data-sharing case studies
February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible Resource sheet containing annotated case studies about data sharing between companies. This resource includes tips on how best to collaborate between different companies as well as information about data protection in the context of specific examples. It's particularly relevant to touring companies and venues seeking to understand how who owns the customer data and how they might share it.
Published:2012 Type: guide-toolkit
Ahead of the Game
A report on the Arts Marketing Association symposium, 29-30 April 2004. The symposium aimed to consider who or what the arts are competing for, and, if competition is appropriate, whether the arts are as competitive as they might be.
Published:2012 Type: article
Thinking BIG worksheet 4: competitors and collaborators
Map competitors and collaborators with this practical worksheet for use with the Thinking BIG! resource.
By Stephen CashmanPublished:2012 Type: guide-toolkit