CultureHive > Tags > budget
19th July 2013 Sara Lock

Resources tagged with "budget"

Budgets are Beautiful

Fundraising trainer and consultant Fern Potter explains how to make sure your budgets are exciting, beautiful and creative.

By Fern PotterPublished:2017 Type: article


Read more

An introduction to arts budgeting

How does an arts organisation set its annual budget? This short guide looks at the principles of budgeting, the income and expenditure budgets (including different methods of ticket pricing), monthly budget profiling and VAT.

Published:2014 Type: guide-toolkit


Read more

A best practice guide to selecting an agency

Finding an Agency is designed to aid the agency selection process.  This is a fairly detailed guide that outlines the valuable processes to go through and questions to ask when considering working with an agency or agencies.  The contents page will help you quickly find the section most relevant to your needs and gives a handy overview of all the angles covered. It offers help and guidance for marketers who already work with an agency (or agencies) and for those who may have less experience.  The guide also walks through the questions to consider when looking to work with a …

Published:2013 Type: guide-toolkit


Read more

How to deliver online marketing on a shoestring

Marketers are increasingly having to deliver campaigns with restricted budgets and fewer staff. In this case study, the author explains how their organisation recently combined their blog, YouTube videos, photos and podcasts in one place - their website. It presents a series of learning points and explains how this has been achieved with limited budgets and staff time.

Published:2013 Type: case-study


Read more

Reviewing your marketing campaign strategy

Free up time with a 'marketing health check' that will help you prioritise what works and gain the confidence to eliminate what doesn't. This guide is a transcript from an AMA Conference 2011 session.

By Sarah Gee, Kate SandersonPublished:2013 Type: guide-toolkit


Read more

How to manage multiple priorities

How can you manage a mix of priorities while still meeting the targets and expectations of artists, funders and line managers? How should you decide on your top priorities? This article describes how to manage your time effectively in order to achieve a balanced working pattern while still meeting all your objectives and deadlines.

Published:2013 Type: guide-toolkit


Read more

Maximising return on investment (ROI) in arts marketing

The shoestrings we once marketed the arts on are growing ever shorter and there’s a renewed evaluation of the role audiences play in the funding model for the arts in Britain today. Hopefully this comes alongside fresh recognition that adequate resources should be given to arts marketers so they can do a professional job. It is therefore our responsibility to ensure every penny is worked hard to get maximum return on that investment. This article looks at how we can sweat our budgets to market our arts organisations more effectively.

Published:2013 Type: article


Read more

Making the most of your marketing assets

Organisations can capitalise on existing marketing assets and work with audiences and visitors to create new marketing resources and tools without spending a fortune. Working closely with audiences can help an organisation recognise and develop its marketing assets.  This case study of Theatre Royal Stratford East shows how a cultural organisation engaged audiences with its work at a much deeper level by involving them in the creation of marketing assets.

Published:2013 Type: case-study


Read more

Customer profiling and segmentation tools

Do you want your marketing budget to stretch further? Do you want to improve the effectiveness of your marketing campaign? Do you want to get audiences to visit more frequently? If you answered yes to any of those then this guide will help make your marketing budget stretch further with more effective campaigns that increase frequency of audience attendance.

Published:2012 Type: guide-toolkit


Read more

Public engagement on a shoestring

Transcript of a session which took a practical approach to marketing the arts on  limited budgets, with case studies and practical examples of engaging the public in imaginative  ways.

Published:2012 Type: article


Read more

Social marketing revolution

A summary of Mark Earl's keynote presentation at the AMA conference 2010 on the social marketing revolution.

Published:2012 Type: guide-toolkit


Read more

Leave a Reply