CultureHive > Tags > brief
19th July 2013 Sara Lock

Resources tagged with "brief"

Briefing an agency: a best practice guide to briefing communications agencies

Get the most out of your communications agency with help from this guide, which draws from research conducted among over 140 advertisers and agencies. This guide was developed by the Institute of Practitioners in Advertising, and partner professional bodies ISBA, Marketing Agencies Association (MAA) and PRCA.

Published:2013 Type: guide-toolkit


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Design and print – an introduction for arts and cultural marketers

An introductory guide to print design for arts and cultural organisations. The guide includes information on understanding the role of a designer; choosing and working with designers; preparing a design brief and costings; the tendering process; design hardware and software; print and paper types; the print process, and proofing.

By Audiences WalesPublished:2013 Type: guide-toolkit


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Research brief samples

Example research briefs for use in commissioning organisations or consultants to carry out research.

By Cath HumePublished:2012 Type: case-study


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Commissioning market research – writing a research brief

Gain tips for developing the structure and content of your research brief in this simple guide by Liz Hill.

By Liz HillPublished:2012 Type: guide-toolkit


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