Resources tagged with "BME"
Plenty Productions shares its experience of developing new audiences for its show Snakes and Ladders through outreach and targeted marketing activity.By Plenty ProductionsPublished:2016 Type: case-study
This research investigates why London's museums and galleries do not attract an audience that more truly reflects the diverse multi cultural and multiethnic demographic character of the capital's resident community. The research used non-user research through street surveys and focus groups. The street surveys revealed a general lack of interest in museums and galleries among BME groups. These were followed up by focus groups which explored the views and attitides of BME museum nonusers in greater depth.Published:2013 Type: research
Report on a seminar on developing culturally diverse audiences, focusing on Black and Asian audiences. The Arts Marketing Association (AMA) hosted a seminar called ‘Opening Doors’ in June 2001. With notable exceptions, the audiences of most arts organisations do not reflect the makeup of the UK population. Opening Doors focused on two objectives: 1. To help delegates understand some of the barriers that may prevent Black and Asian people from attending. 2. To equip delegates with the knowledge to create a workable plan to develop a culturally diverse audience for their organisation.Published:2012 Type: guide-toolkit