CultureHive > Tags > blogging
19th July 2013 Sara Lock

Resources tagged with "blogging"

Manchester Literature Festival’s 2013 digital marketing campaign

The Manchester Literature Festival has taken place every October since 2006 and is the city’s largest literary event. In this case study, Kate Feld describes the Festival's 2013 online digital marketing campaign, which included e-newsletters, Facebook, Twitter and blogging. The success of this campaign, particularly its social media activity, contributed to the Festival attracting a larger and more diverse audience, with increased engagement with the event.

Published:2014 Type: case-study


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Using social media to market library services

Since 2008 Manchester Library and Information Service has used social media including blogging, sharing photos/videos, tweets and Facebook to promote resources and activities and reach new audiences. Written by Sue Lawson from Manchester Library, with contributions from Linsey Parkinson (Heald), writer and marketing consultant, this case study describes how social media has helped Manchester Libraries to develop its relationships with customers, publishers, authors, librarians, and bloggers from Manchester and beyond.  

Published:2014 Type: case-study


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How arts organisations can use blogs to engage with the local community

Kate Feld spoke with Suzanne Stein, Head of Community Engagement at the San Francisco Museum of Modern Art (SFMOMA) in California about Open Space - the museum’s innovative and wildly successful blog. The blog provides a place where the local community and the SFMOMA community can be visible and in dialogue with each other.  This case study illustrates how arts organisations can use blogs in a more meaningful way.

Published:2013 Type: case-study


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How to use the internet now

The internet (Web 2.0) offers many opportunities to communicate with users and engage new audiences using free online resources. This guide will help you to make the most of social networking, blogging, Facebook, Twitter, podcasting, video and more. Examples relate to museums, with special features outlining benefits and considerations.

Published:2013 Type: guide-toolkit


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Co-creation: Brave new world or emperor’s new clothes?

This concise article explores the topic of co-creation - working together with an audience to create new work - and provides some helpful do’s and don’ts. How can we make co-creation work well, and is it an opportunity to engage less frequent arts attenders?

Published:2013 Type: article


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Finding an authentic voice with Tumblr

In August 2013 the Museum of Modern Art (MoMA) in New York launched ‘MoMA Teens’ - teens.moma.org - a Tumblr blog that aims to introduce more teenagers to the world of MoMA. Two months after launch the blog already had 2,500 followers. The day-to-day management of the blog is undertaken by ‘teen editors’ who have built up a relationship with MoMA through its classes and courses.

Published:2013 Type: case-study


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Involving consumers in your promotions

In this article Anna Rafferty explains how Penguin Books has developed a more meaningful and intimate relationship with consumers, in her case readers. She gives examples of promotions including the invitation to write a blog reviewing a Penguin Classic and the involvement of teenagers in the launch of a website to promote teen books.

Published:2013 Type: article


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A beginner’s guide to blogging for arts and cultural organisations

Master the art of blogging with this concise 12-point beginner's guide to getting a blog up and running.

By Kate FeldPublished:2013 Type: guide-toolkit


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How Manchester Museum uses blogs to encourage participation

The ways in which Manchester Museum shares information and engages with its visitors has changed considerably in recent years. Since its first blog was published in 2007, the number of Manchester Museum blogs has grown. In this case study, Steve Devine, new media officer at Manchester Museum, discusses how blogging allows the museum to broadcast information but more importantly allows its visitors to participate and get involved. Blogs enable small but passionate niche audiences to engage globally.

Published:2013 Type: case-study


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Hyperlocal journalism and your cultural organisation

What is ‘hyperlocal’ journalism and how can it help you? Local websites and blogs can be both a useful source of information and also a vital link to communities for arts and cultural audiences as Sarah Hartley from hyperlocal experts Talk About Local explains in this guide.

Published:2013 Type: guide-toolkit


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How to talk to bloggers

Cultural bloggers are passionate about the arts, promoting their content across extensive social media networks, and engaging with the young and local arts consumers. But how can an arts organisation engage with the blogger? And with so many blogs out there – where do you start? This guide provides seven key tips on the most effective ways to reach out to bloggers and webzine editors to get them engaged with your arts organisation – from the perspective of arts blogger and cultural webzine editor Kate Feld, who runs the Blog North Awards.  

Published:2013 Type: guide-toolkit


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RSC on blogging behind the scenes

The Royal Shakespeare Company (RSC) invite members of the cast of each production to blog about their experiences through the rehearsal period. These blogs provide a fascinating insight into the actor's life and the making of theatre at one of the world's renowned classical companies. In this case study, writer and blogging consultant Kate Feld speaks to Danny Evans, RSC Content manager about how it all happens.

Published:2013 Type: case-study


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Using social media to engage with dance audiences

This article describes the ways that different dance companies are using social media to engage with their audiences.

By Sarah ClarkePublished:2013 Type: article


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Developing a digital theatre

This document looks at how National Theatre Wales was founded in 2008 to create a theatre which is exciting and relevant to people throughout Wales and to be a theatre without walls. It provides an insight into the key considerations behind this development, including the fact that there are few national theatre institutions known for their digital offering and that cultural organisations should be about building creative communities, with a new approach to branding and identity that embraces ideas of community.

Published:2013 Type: case-study


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Creating an effective organisational blog

Looks at the reasons why you might start an organisational blog; how to plan your blog's content; tips on the best writing style for composing posts; effective web design, and examples of arts blogs that work.

Published:2013 Type: guide-toolkit


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